Tribes: We Need You To Lead Us

Book Notes Tribes Seth Godin (Portfolio)

The Crowds Erwin Blom www.erwinblom.nl www.thecrowds.nl erwinblom@thecrowds.nl

A tribe is a group of people connected to one another, connected to a leader and connected to an idea.

A group needs only two things to be a tribe: a shared interest and a way to communicate.

Thanks to the internet there are more tribes and tribes that couldn’t have existed before.

There’s an explosion of tools to help lead the tribes we’re forming. All of it is worthless if you don’t decide to lead.

Everyone is a leader. Without leaders, there are no followers.You’re a leader. We need you.

Managers make widgets, leaders make change

Leaders use passion and ideas to lead people. They don’t care much for organizational structure.

Too many organisations care about numbers, not fans.

Great leaders don’t water down their message in order to make the tribe a bit bigger.

Create a micromovement ...

1: Publish a manifesto

2: Make it easy for your followers to connect with you

3: Make it easy for your followers to connect with one another

4: Realize that money is not the point of a movement

5: Track your progress

If your organization requires success before commitment, it will never have either.

The Crowds Erwin Blom www.erwinblom.nl www.thecrowds.nl erwinblom@thecrowds.nl

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by erwblo on Nov 02, 2008