The Future Of Publishing
 

The Future Of Publishing

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What can publishers learn from internet and technology?

What can publishers learn from internet and technology?

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The Future Of Publishing The Future Of Publishing Presentation Transcript

  • WHAT CAN PUBLISHERS LEARN FROM INTERNET & TECHNOLOGY? (www.erwinblom.nl) Monday, March 22, 2010
  • Erwin Blom Handboek Communities Monday, March 22, 2010
  • DIGITAL DAYS Monday, March 22, 2010 View slide
  • CREATION Monday, March 22, 2010 View slide
  • CREATION IS CHEAP AND EASY Monday, March 22, 2010
  • The tools come with the computer. Low entry barrier. Monday, March 22, 2010
  • Start with a blog, export to a book. Easy. Monday, March 22, 2010
  • DISTRIBUTION IS CHEAP AND EASY Monday, March 22, 2010
  • Thanks to Lulu, Blurb and others making books is easy. Monday, March 22, 2010
  • Do you prefer magazines? MagCloud is there to help. Monday, March 22, 2010
  • PDF for sale! 30.000 times 19 dollar is a lot of money and no costs. Monday, March 22, 2010
  • COMMUNICATION Monday, March 22, 2010
  • PEOPLE GATHER AROUND PASSION AND PROBLEM Monday, March 22, 2010
  • Feed The Passion, facilitate communication, support the readers. Monday, March 22, 2010
  • PEERS ARE THE DISTRIBUTION FORCE Monday, March 22, 2010
  • Word of mouth promotion, there is no better promotion. Monday, March 22, 2010
  • Peer reviews are more important than the good old reviews. Monday, March 22, 2010
  • COLLABORATION Monday, March 22, 2010
  • TOGETHER WE KNOW MORE Monday, March 22, 2010
  • Shel Israel asks his audience for input. Best practices, special cases. Monday, March 22, 2010
  • THERE’S A LOT OF KNOWLEDGE AND QUALITY IN EVERY CROWD Monday, March 22, 2010
  • The best bird pix are beautiful pix and together they make a beauty of a book. Monday, March 22, 2010
  • PERSONALISATION Monday, March 22, 2010
  • MAKE CONTENT PERSONALLY RELEVANT Monday, March 22, 2010
  • Specialize, personalize, niches. Monday, March 22, 2010
  • MAKE CONTENT LOCALLY RELEVANT Monday, March 22, 2010
  • Zoom in on what’s happening around us. Monday, March 22, 2010
  • LEARNINGS FROM INTERNET & TECHNOLOGY Monday, March 22, 2010
  • MAKE THE PROCESS THE PRODUCT Monday, March 22, 2010
  • KnowledgeGames is a book in progress. Monday, March 22, 2010
  • RELEASE EARLY RELEASE OFTEN Monday, March 22, 2010
  • The Complete Guide To Google Wave gets often updated. Monday, March 22, 2010
  • LISTEN TO YOUR AUDIENCE Monday, March 22, 2010
  • Alex Osterwalder asked 400 community members for input for Business Model Generation. Monday, March 22, 2010
  • LET CONVERSATION BE KING Monday, March 22, 2010
  • MAKE YOUR CONTENT SHAREABLE / EMBEDDABLE Monday, March 22, 2010
  • Make sharing and clipping and embedding possible. Talk about content. Monday, March 22, 2010
  • WORK WITH YOUR AUDIENCE Monday, March 22, 2010
  • A book can be a living thing. O’ Reilly uses readers as co-editors. Monday, March 22, 2010
  • USE THE PASSION OF YOUR CROWD Monday, March 22, 2010
  • DesigningObama was funded by the crowd: 71.000 dollar by 1108 backers. Monday, March 22, 2010
  • DON’T LIMIT YOURSELF TO ONE BUSINESSMODEL Monday, March 22, 2010
  • LIMITED FREE EDITION Monday, March 22, 2010
  • Read 70 pages and decide ... Monday, March 22, 2010
  • AD-SUPPORTED VERSION Monday, March 22, 2010
  • Free for the customer, ads bring the money in. Monday, March 22, 2010
  • PREMIUM EDITION Monday, March 22, 2010
  • Books in shops Monday, March 22, 2010
  • SUBSCRIPTION MODEL Monday, March 22, 2010
  • Already 2000 people pay The Third Tribe 47 dollars a month (94.000) for knowledge and information Monday, March 22, 2010
  • LIMITED EDITION Monday, March 22, 2010
  • For fifty dollars you get something very special. Special material, beautifully crafted. Monday, March 22, 2010
  • BY-PRODUCTS Monday, March 22, 2010
  • Speaking. consulting, events. Monday, March 22, 2010
  • DON’T LIMIT YOURSELF TO ONE FORM WHAT IS A BOOK? Monday, March 22, 2010
  • BOOK Monday, March 22, 2010
  • A book should add value: make it something people Erwin Blom Handboek Communities want to have! Monday, March 22, 2010
  • PDF Monday, March 22, 2010
  • Free pdf, paid pdf Monday, March 22, 2010
  • SITE Monday, March 22, 2010
  • Your site is your home base, Google is your friend. Monday, March 22, 2010
  • APP Monday, March 22, 2010
  • iPhone, Android, mobile phones are popular reading devices. Monday, March 22, 2010
  • KINDLE EDITION Monday, March 22, 2010
  • A direct line with the bookstore, thanx to Amazon. Monday, March 22, 2010
  • iPAD EDITION Monday, March 22, 2010
  • Looking forward to true multimedia and social new forms on the iPad. Monday, March 22, 2010
  • WHAT CAN PUBLISHERS LEARN FROM INTERNET & TECHNOLOGY? (www.erwinblom.nl) Monday, March 22, 2010
  • Handboek Communities Erwin Blom Monday, March 22, 2010