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The Future Of Publishing

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What can publishers learn from internet and technology?

What can publishers learn from internet and technology?

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  • 1. WHAT CAN PUBLISHERS LEARN FROM INTERNET & TECHNOLOGY? (www.erwinblom.nl) Monday, March 22, 2010
  • 2. Erwin Blom Handboek Communities Monday, March 22, 2010
  • 3. DIGITAL DAYS Monday, March 22, 2010
  • 4. CREATION Monday, March 22, 2010
  • 5. CREATION IS CHEAP AND EASY Monday, March 22, 2010
  • 6. The tools come with the computer. Low entry barrier. Monday, March 22, 2010
  • 7. Start with a blog, export to a book. Easy. Monday, March 22, 2010
  • 8. DISTRIBUTION IS CHEAP AND EASY Monday, March 22, 2010
  • 9. Thanks to Lulu, Blurb and others making books is easy. Monday, March 22, 2010
  • 10. Do you prefer magazines? MagCloud is there to help. Monday, March 22, 2010
  • 11. PDF for sale! 30.000 times 19 dollar is a lot of money and no costs. Monday, March 22, 2010
  • 12. COMMUNICATION Monday, March 22, 2010
  • 13. PEOPLE GATHER AROUND PASSION AND PROBLEM Monday, March 22, 2010
  • 14. Feed The Passion, facilitate communication, support the readers. Monday, March 22, 2010
  • 15. PEERS ARE THE DISTRIBUTION FORCE Monday, March 22, 2010
  • 16. Word of mouth promotion, there is no better promotion. Monday, March 22, 2010
  • 17. Peer reviews are more important than the good old reviews. Monday, March 22, 2010
  • 18. COLLABORATION Monday, March 22, 2010
  • 19. TOGETHER WE KNOW MORE Monday, March 22, 2010
  • 20. Shel Israel asks his audience for input. Best practices, special cases. Monday, March 22, 2010
  • 21. THERE’S A LOT OF KNOWLEDGE AND QUALITY IN EVERY CROWD Monday, March 22, 2010
  • 22. The best bird pix are beautiful pix and together they make a beauty of a book. Monday, March 22, 2010
  • 23. PERSONALISATION Monday, March 22, 2010
  • 24. MAKE CONTENT PERSONALLY RELEVANT Monday, March 22, 2010
  • 25. Specialize, personalize, niches. Monday, March 22, 2010
  • 26. MAKE CONTENT LOCALLY RELEVANT Monday, March 22, 2010
  • 27. Zoom in on what’s happening around us. Monday, March 22, 2010
  • 28. LEARNINGS FROM INTERNET & TECHNOLOGY Monday, March 22, 2010
  • 29. MAKE THE PROCESS THE PRODUCT Monday, March 22, 2010
  • 30. KnowledgeGames is a book in progress. Monday, March 22, 2010
  • 31. RELEASE EARLY RELEASE OFTEN Monday, March 22, 2010
  • 32. The Complete Guide To Google Wave gets often updated. Monday, March 22, 2010
  • 33. LISTEN TO YOUR AUDIENCE Monday, March 22, 2010
  • 34. Alex Osterwalder asked 400 community members for input for Business Model Generation. Monday, March 22, 2010
  • 35. LET CONVERSATION BE KING Monday, March 22, 2010
  • 36. MAKE YOUR CONTENT SHAREABLE / EMBEDDABLE Monday, March 22, 2010
  • 37. Make sharing and clipping and embedding possible. Talk about content. Monday, March 22, 2010
  • 38. WORK WITH YOUR AUDIENCE Monday, March 22, 2010
  • 39. A book can be a living thing. O’ Reilly uses readers as co-editors. Monday, March 22, 2010
  • 40. USE THE PASSION OF YOUR CROWD Monday, March 22, 2010
  • 41. DesigningObama was funded by the crowd: 71.000 dollar by 1108 backers. Monday, March 22, 2010
  • 42. DON’T LIMIT YOURSELF TO ONE BUSINESSMODEL Monday, March 22, 2010
  • 43. LIMITED FREE EDITION Monday, March 22, 2010
  • 44. Read 70 pages and decide ... Monday, March 22, 2010
  • 45. AD-SUPPORTED VERSION Monday, March 22, 2010
  • 46. Free for the customer, ads bring the money in. Monday, March 22, 2010
  • 47. PREMIUM EDITION Monday, March 22, 2010
  • 48. Books in shops Monday, March 22, 2010
  • 49. SUBSCRIPTION MODEL Monday, March 22, 2010
  • 50. Already 2000 people pay The Third Tribe 47 dollars a month (94.000) for knowledge and information Monday, March 22, 2010
  • 51. LIMITED EDITION Monday, March 22, 2010
  • 52. For fifty dollars you get something very special. Special material, beautifully crafted. Monday, March 22, 2010
  • 53. BY-PRODUCTS Monday, March 22, 2010
  • 54. Speaking. consulting, events. Monday, March 22, 2010
  • 55. DON’T LIMIT YOURSELF TO ONE FORM WHAT IS A BOOK? Monday, March 22, 2010
  • 56. BOOK Monday, March 22, 2010
  • 57. A book should add value: make it something people Erwin Blom Handboek Communities want to have! Monday, March 22, 2010
  • 58. PDF Monday, March 22, 2010
  • 59. Free pdf, paid pdf Monday, March 22, 2010
  • 60. SITE Monday, March 22, 2010
  • 61. Your site is your home base, Google is your friend. Monday, March 22, 2010
  • 62. APP Monday, March 22, 2010
  • 63. iPhone, Android, mobile phones are popular reading devices. Monday, March 22, 2010
  • 64. KINDLE EDITION Monday, March 22, 2010
  • 65. A direct line with the bookstore, thanx to Amazon. Monday, March 22, 2010
  • 66. iPAD EDITION Monday, March 22, 2010
  • 67. Looking forward to true multimedia and social new forms on the iPad. Monday, March 22, 2010
  • 68. WHAT CAN PUBLISHERS LEARN FROM INTERNET & TECHNOLOGY? (www.erwinblom.nl) Monday, March 22, 2010
  • 69. Handboek Communities Erwin Blom Monday, March 22, 2010