The Future Of Publishing

WHAT CAN PUBLISHERS LEARN FROM INTERNET & TECHNOLOGY? (www.erwinblom.nl) Monday, March 22, 2010

Erwin Blom Handboek Communities Monday, March 22, 2010

DIGITAL DAYS Monday, March 22, 2010

CREATION Monday, March 22, 2010

CREATION IS CHEAP AND EASY Monday, March 22, 2010

The tools come with the computer. Low entry barrier. Monday, March 22, 2010

Start with a blog, export to a book. Easy. Monday, March 22, 2010

DISTRIBUTION IS CHEAP AND EASY Monday, March 22, 2010

Thanks to Lulu, Blurb and others making books is easy. Monday, March 22, 2010

Do you prefer magazines? MagCloud is there to help. Monday, March 22, 2010

PDF for sale! 30.000 times 19 dollar is a lot of money and no costs. Monday, March 22, 2010

COMMUNICATION Monday, March 22, 2010

PEOPLE GATHER AROUND PASSION AND PROBLEM Monday, March 22, 2010

Feed The Passion, facilitate communication, support the readers. Monday, March 22, 2010

PEERS ARE THE DISTRIBUTION FORCE Monday, March 22, 2010

Word of mouth promotion, there is no better promotion. Monday, March 22, 2010

Peer reviews are more important than the good old reviews. Monday, March 22, 2010

COLLABORATION Monday, March 22, 2010

TOGETHER WE KNOW MORE Monday, March 22, 2010

Shel Israel asks his audience for input. Best practices, special cases. Monday, March 22, 2010

THERE’S A LOT OF KNOWLEDGE AND QUALITY IN EVERY CROWD Monday, March 22, 2010

The best bird pix are beautiful pix and together they make a beauty of a book. Monday, March 22, 2010

PERSONALISATION Monday, March 22, 2010

MAKE CONTENT PERSONALLY RELEVANT Monday, March 22, 2010

Specialize, personalize, niches. Monday, March 22, 2010

MAKE CONTENT LOCALLY RELEVANT Monday, March 22, 2010

Zoom in on what’s happening around us. Monday, March 22, 2010

LEARNINGS FROM INTERNET & TECHNOLOGY Monday, March 22, 2010

MAKE THE PROCESS THE PRODUCT Monday, March 22, 2010

KnowledgeGames is a book in progress. Monday, March 22, 2010

RELEASE EARLY RELEASE OFTEN Monday, March 22, 2010

The Complete Guide To Google Wave gets often updated. Monday, March 22, 2010

LISTEN TO YOUR AUDIENCE Monday, March 22, 2010

Alex Osterwalder asked 400 community members for input for Business Model Generation. Monday, March 22, 2010

LET CONVERSATION BE KING Monday, March 22, 2010

MAKE YOUR CONTENT SHAREABLE / EMBEDDABLE Monday, March 22, 2010

Make sharing and clipping and embedding possible. Talk about content. Monday, March 22, 2010

WORK WITH YOUR AUDIENCE Monday, March 22, 2010

A book can be a living thing. O’ Reilly uses readers as co-editors. Monday, March 22, 2010

USE THE PASSION OF YOUR CROWD Monday, March 22, 2010

DesigningObama was funded by the crowd: 71.000 dollar by 1108 backers. Monday, March 22, 2010

DON’T LIMIT YOURSELF TO ONE BUSINESSMODEL Monday, March 22, 2010

LIMITED FREE EDITION Monday, March 22, 2010

Read 70 pages and decide ... Monday, March 22, 2010

AD-SUPPORTED VERSION Monday, March 22, 2010

Free for the customer, ads bring the money in. Monday, March 22, 2010

PREMIUM EDITION Monday, March 22, 2010

Books in shops Monday, March 22, 2010

SUBSCRIPTION MODEL Monday, March 22, 2010

Already 2000 people pay The Third Tribe 47 dollars a month (94.000) for knowledge and information Monday, March 22, 2010

LIMITED EDITION Monday, March 22, 2010

For fifty dollars you get something very special. Special material, beautifully crafted. Monday, March 22, 2010

BY-PRODUCTS Monday, March 22, 2010

Speaking. consulting, events. Monday, March 22, 2010

DON’T LIMIT YOURSELF TO ONE FORM WHAT IS A BOOK? Monday, March 22, 2010

BOOK Monday, March 22, 2010

A book should add value: make it something people Erwin Blom Handboek Communities want to have! Monday, March 22, 2010

PDF Monday, March 22, 2010

Free pdf, paid pdf Monday, March 22, 2010

SITE Monday, March 22, 2010

Your site is your home base, Google is your friend. Monday, March 22, 2010

APP Monday, March 22, 2010

iPhone, Android, mobile phones are popular reading devices. Monday, March 22, 2010

KINDLE EDITION Monday, March 22, 2010

A direct line with the bookstore, thanx to Amazon. Monday, March 22, 2010

iPAD EDITION Monday, March 22, 2010

Looking forward to true multimedia and social new forms on the iPad. Monday, March 22, 2010

WHAT CAN PUBLISHERS LEARN FROM INTERNET & TECHNOLOGY? (www.erwinblom.nl) Monday, March 22, 2010

Handboek Communities Erwin Blom Monday, March 22, 2010

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The Future Of Publishing

by erwblo on Mar 22, 2010

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