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WHAT CAN PUBLISHERS LEARN
       FROM INTERNET &
         TECHNOLOGY?
       (www.erwinblom.nl)


Monday, March 22, 2010
Erwin Blom
     Handboek Communities


Monday, March 22, 2010
DIGITAL DAYS



Monday, March 22, 2010
CREATION



Monday, March 22, 2010
CREATION IS CHEAP AND EASY



Monday, March 22, 2010
The tools come with the computer. Low entry
                            barrier.
Monday, March 22, 2010
Start with a blog, export to a book. Easy.
Monday, March 22, 2010
DISTRIBUTION IS CHEAP AND
                  EASY



Monday, March 22, 2010
Thanks to Lulu, Blurb and others making books is
                          easy.
Monday, March 22, 2010
Do you prefer magazines? MagCloud is there to
                           help.
Monday, March 22, 2010
PDF for sale! 30.000 times 19 dollar is a lot of
                      money and no costs.
Monday, March 22, 2010
COMMUNICATION



Monday, March 22, 2010
PEOPLE GATHER AROUND
                 PASSION AND PROBLEM



Monday, March 22, 2010
Feed The Passion, facilitate communication, support
                   the readers.
Monday, March 22, 2010
PEERS ARE THE DISTRIBUTION
              FORCE



Monday, March 22, 2010
Word of mouth promotion, there is no better
                            promotion.
Monday, March 22, 2010
Peer reviews are more important than the good old
                    reviews.
Monday, March 22, 2010
COLLABORATION



Monday, March 22, 2010
TOGETHER WE KNOW MORE



Monday, March 22, 2010
Shel Israel asks his audience for input. Best
                       practices, special cases.
Monday, March 22, 2010
THERE’S A LOT OF KNOWLEDGE
  AND QUALITY IN EVERY CROWD



Monday, March 22, 2010
The best bird pix are beautiful pix and together they
              make a beauty of a book.
Monday, March 22, 2010
PERSONALISATION



Monday, March 22, 2010
MAKE CONTENT PERSONALLY
              RELEVANT



Monday, March 22, 2010
Specialize, personalize, niches.
Monday, March 22, 2010
MAKE CONTENT LOCALLY
                        RELEVANT



Monday, March 22, 2010
Zoom in on what’s happening around us.
Monday, March 22, 2010
LEARNINGS FROM INTERNET &
            TECHNOLOGY



Monday, March 22, 2010
MAKE THE PROCESS THE
                        PRODUCT



Monday, March 22, 2010
KnowledgeGames is a book in progress.
Monday, March 22, 2010
RELEASE EARLY RELEASE
                       OFTEN



Monday, March 22, 2010
The Complete Guide To Google Wave gets often
                        updated.
Monday, March 22, 2010
LISTEN TO YOUR AUDIENCE



Monday, March 22, 2010
Alex Osterwalder asked 400 community members
        for input for Business Model Generation.
Monday, March 22, 2010
LET CONVERSATION BE KING



Monday, March 22, 2010
MAKE YOUR CONTENT
          SHAREABLE / EMBEDDABLE



Monday, March 22, 2010
Make sharing and clipping and embedding possible.
                 Talk about content.
Monday, March 22, 2010
WORK WITH YOUR AUDIENCE



Monday, March 22, 2010
A book can be a living thing. O’ Reilly uses readers
                      as co-editors.
Monday, March 22, 2010
USE THE PASSION OF YOUR
                    CROWD



Monday, March 22, 2010
DesigningObama was funded by the crowd: 71.000
              dollar by 1108 backers.
Monday, March 22, 2010
DON’T LIMIT YOURSELF TO ONE
         BUSINESSMODEL



Monday, March 22, 2010
LIMITED FREE EDITION



Monday, March 22, 2010
Read 70 pages and decide ...
Monday, March 22, 2010
AD-SUPPORTED VERSION



Monday, March 22, 2010
Free for the customer, ads bring the money in.
Monday, March 22, 2010
PREMIUM EDITION



Monday, March 22, 2010
Books in shops
Monday, March 22, 2010
SUBSCRIPTION MODEL



Monday, March 22, 2010
Already 2000 people pay The Third Tribe 47 dollars
 a month (94.000) for knowledge and information
Monday, March 22, 2010
LIMITED EDITION



Monday, March 22, 2010
For fifty dollars you get something very special.
               Special material, beautifully crafted.
Monday, March 22, ...
BY-PRODUCTS



Monday, March 22, 2010
Speaking. consulting, events.
Monday, March 22, 2010
DON’T LIMIT YOURSELF TO ONE
               FORM
         WHAT IS A BOOK?


Monday, March 22, 2010
BOOK



Monday, March 22, 2010
A book should add value: make it something people
     Erwin Blom
     Handboek Communities
                   want to hav...
PDF



Monday, March 22, 2010
Free pdf, paid pdf
Monday, March 22, 2010
SITE



Monday, March 22, 2010
Your site is your home base, Google is your friend.
Monday, March 22, 2010
APP



Monday, March 22, 2010
iPhone, Android, mobile phones are popular reading
                     devices.
Monday, March 22, 2010
KINDLE EDITION



Monday, March 22, 2010
A direct line with the bookstore, thanx to Amazon.
Monday, March 22, 2010
iPAD EDITION



Monday, March 22, 2010
Looking forward to true multimedia and social new
                 forms on the iPad.
Monday, March 22, 2010
WHAT CAN PUBLISHERS LEARN
       FROM INTERNET &
         TECHNOLOGY?
       (www.erwinblom.nl)


Monday, March 22, 2010
Handboek Communities
     Erwin Blom


Monday, March 22, 2010
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The Future Of Publishing

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What can publishers learn from internet and technology?

Transcript of "The Future Of Publishing"

  1. 1. WHAT CAN PUBLISHERS LEARN FROM INTERNET & TECHNOLOGY? (www.erwinblom.nl) Monday, March 22, 2010
  2. 2. Erwin Blom Handboek Communities Monday, March 22, 2010
  3. 3. DIGITAL DAYS Monday, March 22, 2010
  4. 4. CREATION Monday, March 22, 2010
  5. 5. CREATION IS CHEAP AND EASY Monday, March 22, 2010
  6. 6. The tools come with the computer. Low entry barrier. Monday, March 22, 2010
  7. 7. Start with a blog, export to a book. Easy. Monday, March 22, 2010
  8. 8. DISTRIBUTION IS CHEAP AND EASY Monday, March 22, 2010
  9. 9. Thanks to Lulu, Blurb and others making books is easy. Monday, March 22, 2010
  10. 10. Do you prefer magazines? MagCloud is there to help. Monday, March 22, 2010
  11. 11. PDF for sale! 30.000 times 19 dollar is a lot of money and no costs. Monday, March 22, 2010
  12. 12. COMMUNICATION Monday, March 22, 2010
  13. 13. PEOPLE GATHER AROUND PASSION AND PROBLEM Monday, March 22, 2010
  14. 14. Feed The Passion, facilitate communication, support the readers. Monday, March 22, 2010
  15. 15. PEERS ARE THE DISTRIBUTION FORCE Monday, March 22, 2010
  16. 16. Word of mouth promotion, there is no better promotion. Monday, March 22, 2010
  17. 17. Peer reviews are more important than the good old reviews. Monday, March 22, 2010
  18. 18. COLLABORATION Monday, March 22, 2010
  19. 19. TOGETHER WE KNOW MORE Monday, March 22, 2010
  20. 20. Shel Israel asks his audience for input. Best practices, special cases. Monday, March 22, 2010
  21. 21. THERE’S A LOT OF KNOWLEDGE AND QUALITY IN EVERY CROWD Monday, March 22, 2010
  22. 22. The best bird pix are beautiful pix and together they make a beauty of a book. Monday, March 22, 2010
  23. 23. PERSONALISATION Monday, March 22, 2010
  24. 24. MAKE CONTENT PERSONALLY RELEVANT Monday, March 22, 2010
  25. 25. Specialize, personalize, niches. Monday, March 22, 2010
  26. 26. MAKE CONTENT LOCALLY RELEVANT Monday, March 22, 2010
  27. 27. Zoom in on what’s happening around us. Monday, March 22, 2010
  28. 28. LEARNINGS FROM INTERNET & TECHNOLOGY Monday, March 22, 2010
  29. 29. MAKE THE PROCESS THE PRODUCT Monday, March 22, 2010
  30. 30. KnowledgeGames is a book in progress. Monday, March 22, 2010
  31. 31. RELEASE EARLY RELEASE OFTEN Monday, March 22, 2010
  32. 32. The Complete Guide To Google Wave gets often updated. Monday, March 22, 2010
  33. 33. LISTEN TO YOUR AUDIENCE Monday, March 22, 2010
  34. 34. Alex Osterwalder asked 400 community members for input for Business Model Generation. Monday, March 22, 2010
  35. 35. LET CONVERSATION BE KING Monday, March 22, 2010
  36. 36. MAKE YOUR CONTENT SHAREABLE / EMBEDDABLE Monday, March 22, 2010
  37. 37. Make sharing and clipping and embedding possible. Talk about content. Monday, March 22, 2010
  38. 38. WORK WITH YOUR AUDIENCE Monday, March 22, 2010
  39. 39. A book can be a living thing. O’ Reilly uses readers as co-editors. Monday, March 22, 2010
  40. 40. USE THE PASSION OF YOUR CROWD Monday, March 22, 2010
  41. 41. DesigningObama was funded by the crowd: 71.000 dollar by 1108 backers. Monday, March 22, 2010
  42. 42. DON’T LIMIT YOURSELF TO ONE BUSINESSMODEL Monday, March 22, 2010
  43. 43. LIMITED FREE EDITION Monday, March 22, 2010
  44. 44. Read 70 pages and decide ... Monday, March 22, 2010
  45. 45. AD-SUPPORTED VERSION Monday, March 22, 2010
  46. 46. Free for the customer, ads bring the money in. Monday, March 22, 2010
  47. 47. PREMIUM EDITION Monday, March 22, 2010
  48. 48. Books in shops Monday, March 22, 2010
  49. 49. SUBSCRIPTION MODEL Monday, March 22, 2010
  50. 50. Already 2000 people pay The Third Tribe 47 dollars a month (94.000) for knowledge and information Monday, March 22, 2010
  51. 51. LIMITED EDITION Monday, March 22, 2010
  52. 52. For fifty dollars you get something very special. Special material, beautifully crafted. Monday, March 22, 2010
  53. 53. BY-PRODUCTS Monday, March 22, 2010
  54. 54. Speaking. consulting, events. Monday, March 22, 2010
  55. 55. DON’T LIMIT YOURSELF TO ONE FORM WHAT IS A BOOK? Monday, March 22, 2010
  56. 56. BOOK Monday, March 22, 2010
  57. 57. A book should add value: make it something people Erwin Blom Handboek Communities want to have! Monday, March 22, 2010
  58. 58. PDF Monday, March 22, 2010
  59. 59. Free pdf, paid pdf Monday, March 22, 2010
  60. 60. SITE Monday, March 22, 2010
  61. 61. Your site is your home base, Google is your friend. Monday, March 22, 2010
  62. 62. APP Monday, March 22, 2010
  63. 63. iPhone, Android, mobile phones are popular reading devices. Monday, March 22, 2010
  64. 64. KINDLE EDITION Monday, March 22, 2010
  65. 65. A direct line with the bookstore, thanx to Amazon. Monday, March 22, 2010
  66. 66. iPAD EDITION Monday, March 22, 2010
  67. 67. Looking forward to true multimedia and social new forms on the iPad. Monday, March 22, 2010
  68. 68. WHAT CAN PUBLISHERS LEARN FROM INTERNET & TECHNOLOGY? (www.erwinblom.nl) Monday, March 22, 2010
  69. 69. Handboek Communities Erwin Blom Monday, March 22, 2010
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