Music & media: FANS FIRST!

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Music & media: FANS FIRST!

  1. 1. Fans first Thursday, October 21, 2010
  2. 2. erwin blom www.erwinblom.nl @erwblo Thursday, October 21, 2010
  3. 3. Why social media? Thursday, October 21, 2010
  4. 4. 5 reasons Thursday, October 21, 2010
  5. 5. But first Thursday, October 21, 2010
  6. 6. What? Social media? Thursday, October 21, 2010
  7. 7. Feeding the passion Thursday, October 21, 2010
  8. 8. Bringing people together Thursday, October 21, 2010
  9. 9. Sharing passion, problem, goal Thursday, October 21, 2010
  10. 10. Where? How? Thursday, October 21, 2010
  11. 11. Wordpress Twitter Facebook Site Forum MySpace Soundcloud Mailchimp Partyflock Bandcamp Thursday, October 21, 2010
  12. 12. Fans first Thursday, October 21, 2010
  13. 13. They can be your R&D department Thursday, October 21, 2010
  14. 14. Labels, clubs, agencies: they can be your eyes and ears when looking for new talent Artists: early on, they can give you clues for (dancefloor) ‘hits’. What works, what doesn’t? Thursday, October 21, 2010
  15. 15. 3FM: Social media monitoring for up and coming talent Thursday, October 21, 2010
  16. 16. They can be your p.r. company Thursday, October 21, 2010
  17. 17. Every tweet, every comment, every Facebook-entry is a peer to peer review Thursday, October 21, 2010
  18. 18. What friends say has value Thursday, October 21, 2010
  19. 19. They can be your media Thursday, October 21, 2010
  20. 20. Every Flickr-photo, every YouTube-movie, every SoundCloud-mix is a way of distributing your story Thursday, October 21, 2010
  21. 21. Flickr packed with Sensation Black Thursday, October 21, 2010
  22. 22. More than 5000 Sensation Black video’s on YouTube Thursday, October 21, 2010
  23. 23. With MobyNow Ilse de Lange aggregates the social web and gets 5000 pieces of content a month and sees a 700% increase of traffic Thursday, October 21, 2010
  24. 24. They can be your salesforce Thursday, October 21, 2010
  25. 25. Make them part of your distribution channel. Let them help you sell! Thursday, October 21, 2010
  26. 26. Your fans can be your best salespeople. Thursday, October 21, 2010
  27. 27. They can be your customers Thursday, October 21, 2010
  28. 28. When you are close, they will be there when you need them. Music, gigs, merchandise. Thursday, October 21, 2010
  29. 29. When you have more than 50.000 followers Thursday, October 21, 2010
  30. 30. They can help you get to number one! Thursday, October 21, 2010
  31. 31. But only if you Thursday, October 21, 2010
  32. 32. Get to know them Thursday, October 21, 2010
  33. 33. Interact Thursday, October 21, 2010
  34. 34. Make them special Thursday, October 21, 2010
  35. 35. Give them content to share Thursday, October 21, 2010
  36. 36. Use the content they share Thursday, October 21, 2010
  37. 37. Do a little for them and they’ll do a lot for you Thursday, October 21, 2010
  38. 38. Fans first Thursday, October 21, 2010
  39. 39. erwin blom www.erwinblom.nl @erwblo Thursday, October 21, 2010

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