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Music & media: FANS FIRST!

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  • 1. Fans first Thursday, October 21, 2010
  • 2. erwin blom www.erwinblom.nl @erwblo Thursday, October 21, 2010
  • 3. Why social media? Thursday, October 21, 2010
  • 4. 5 reasons Thursday, October 21, 2010
  • 5. But first Thursday, October 21, 2010
  • 6. What? Social media? Thursday, October 21, 2010
  • 7. Feeding the passion Thursday, October 21, 2010
  • 8. Bringing people together Thursday, October 21, 2010
  • 9. Sharing passion, problem, goal Thursday, October 21, 2010
  • 10. Where? How? Thursday, October 21, 2010
  • 11. Wordpress Twitter Facebook Site Forum MySpace Soundcloud Mailchimp Partyflock Bandcamp Thursday, October 21, 2010
  • 12. Fans first Thursday, October 21, 2010
  • 13. They can be your R&D department Thursday, October 21, 2010
  • 14. Labels, clubs, agencies: they can be your eyes and ears when looking for new talent Artists: early on, they can give you clues for (dancefloor) ‘hits’. What works, what doesn’t? Thursday, October 21, 2010
  • 15. 3FM: Social media monitoring for up and coming talent Thursday, October 21, 2010
  • 16. They can be your p.r. company Thursday, October 21, 2010
  • 17. Every tweet, every comment, every Facebook-entry is a peer to peer review Thursday, October 21, 2010
  • 18. What friends say has value Thursday, October 21, 2010
  • 19. They can be your media Thursday, October 21, 2010
  • 20. Every Flickr-photo, every YouTube-movie, every SoundCloud-mix is a way of distributing your story Thursday, October 21, 2010
  • 21. Flickr packed with Sensation Black Thursday, October 21, 2010
  • 22. More than 5000 Sensation Black video’s on YouTube Thursday, October 21, 2010
  • 23. With MobyNow Ilse de Lange aggregates the social web and gets 5000 pieces of content a month and sees a 700% increase of traffic Thursday, October 21, 2010
  • 24. They can be your salesforce Thursday, October 21, 2010
  • 25. Make them part of your distribution channel. Let them help you sell! Thursday, October 21, 2010
  • 26. Your fans can be your best salespeople. Thursday, October 21, 2010
  • 27. They can be your customers Thursday, October 21, 2010
  • 28. When you are close, they will be there when you need them. Music, gigs, merchandise. Thursday, October 21, 2010
  • 29. When you have more than 50.000 followers Thursday, October 21, 2010
  • 30. They can help you get to number one! Thursday, October 21, 2010
  • 31. But only if you Thursday, October 21, 2010
  • 32. Get to know them Thursday, October 21, 2010
  • 33. Interact Thursday, October 21, 2010
  • 34. Make them special Thursday, October 21, 2010
  • 35. Give them content to share Thursday, October 21, 2010
  • 36. Use the content they share Thursday, October 21, 2010
  • 37. Do a little for them and they’ll do a lot for you Thursday, October 21, 2010
  • 38. Fans first Thursday, October 21, 2010
  • 39. erwin blom www.erwinblom.nl @erwblo Thursday, October 21, 2010