This presentation reviews how attention works in our brains. It answers questions like:
1) How do we process our environment?
2) What is the path that stimuli go through?
3) What are the factors that capture our attention?
4) What about stimuli that we don’t consciously process?
5) And more...
This is my second presentation from the SAMRA 2011 conference. The first presentation on "gamification" can be found here: http://www.slideshare.net/ervler/gamification-future-or-fail