Content Marketing Stats

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Content marketing stats you have to know!

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Content Marketing Stats

  1. 1. Blogs give websites 434% more indexed pages and 97% more indexed links. (Content+)
  2. 2. Interesting content is a top 3 reason people follow brands on social media. (Content+)
  3. 3. Social media sites and blogs account for 23% of all time spent online. (Content Marketing Institute)
  4. 4. Articles with images get 94% more views. ! (Content+ 2013)
  5. 5. Companies with active blogs receive 97% more leads (Content+ 2013)
  6. 6. 78% of CMOs think custom content is the future of marketing. ! (Hanley-Wood Business Media)
  7. 7. Blog frequency impacts customer acquisition. 92% of companies who blogged multiple times a day acquired a customer through their blog. (HubSpot)
  8. 8. 75% of users never scroll past the first page of search results. (Hubspot)
  9. 9. In 2014, 58% of businesses plan to increase their content marketing budget! ! (Content Marketing Institute)
  10. 10. 66% of the most effective content marketers have a “documented content strategy” and 86% have a dedicated person or team managing that strategy. (webdamsolutions.com)
  11. 11. Organic search leads have a 14.6% close rate, while outbound marketing leads have a 1.7% close rate. (Hubspot)
  12. 12. Content creation is ranked as the single most effective SEO technique. (Marketing Sherpa 2013)
  13. 13. Marketers, on average, spend over a quarter of their marketing budget on content marketing.! (B2B Marketing Insider)
  14. 14. Get more just like it. Subscribe to the Ervin & Smith blog to stay up with the latest in content marketing strategy, social media, SEO, web design and development and much more from our digital marketing experts. Like this blog?

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