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Wirenode Platform
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Wirenode Platform

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Wirenode Platform Wirenode Platform Presentation Transcript

  • Wirenode Mobile Marketing Platform October 2008
  • Mobile as 7 th Mass Medium
    • Print - late 1400s
    • Recording - late 1800s
    • Cinema - from about 1900
    • Radio - from about 1910
    • Television - from about 1950
    • Internet - from about 1990
    • Mobile - from about 2000
  • Mobile is the “7 th mass media”, which is “as different from the Internet as television was to radio”. Tomi Ahonen , author of Digital Korea
  • Mobile Marketing Interactive - Personal - Measurable Always-on - Mobile Web - SMS
  • Mobile Website Small website optimized for mobile phones, used for marketing purposes. Logo & Header Image Text Menu (links) Click to call Instant feedback … more features
  • Other Features
    • Mobile Coupons
    • Forwarding ability => “ Sufficiently contagious “
    • Quiz games for prices
    • MMS uploads
    • Mobile surveys
    • Video download
    “ Gen–C” is used to – Discover , Create , Participate and Share
  • Survey & Quiz Example
  • How to get it to people
    • Mobile search & catalogs
    • Mobile advertisement on portals
    • QR codes
    • SMS to mobile website
    • “ Send COKE to 9070903 to get more info about this product and have a chance to win in our quiz contest ”
    • MMS to mobile website
  • Wirenode in Brief
    • Wirenode provides a platform for rapid development of mobile pages and mobile portals for marketing purposes.
    • Our solution is based on our Anypage engine with advanced device detection and page rendering.
  • Wirenode Platform Flow
    • Manager creates the page on his computer.
    • Page is processed by Wirenode platform.
    • Page is displayed in a friendly way to any mobile phone.
  • Campaign example 1/4
    • Client is doing campaign for new Ford Kuga car and wants to have mobile website about the new car, describing its features.
  • Campaign example 2/4
    • Account manager creates mobile website about Ford Kuga on his computer.
  • Campaign example 3/4
    • Mobile website is accessible at http://fordkuga.wirenode.mobi
    • SMS short code is placed into printed advertisements.
    • Mobile banners are placed into operators portal.
  • Campaign example 4/4
    • Various data are collected during the campaign.
    • Phone numbers of people who requested a test drive.
    • Name & address of people who wanted to receive printed catalog.
    • Phone number of people who used SMS short code.
    • Total number of visitors on the portal.
    • … many different statistics are available
  • Key Features of the Platform
    • Very simple page creation and administration.
    • Tested on more than 16000 mobile pages.
    • Supports all mobile phones.
    • 3 years of development and experience collected.
  • Technology Overview
    • Fully hosted solution.
    • No integration costs.
    • Service Level Agreement - 99.9% uptime
    • Software as a Service license deal.
    • Detects and supports all mobile phones.
  • What we Offer
    • We offer outsourcing of creating mobile pages. Our professionals might make mobile sites for you.
    • We provide license for using Wirenode platform. You will be able to create mobile sites for yourself.
  • About Wirenode
    • Company founded in 2004
    • Currently team of 8 engineers
    • Based in Prague, CZ
    • Technology background
  • References Serving more than 500.000 mobile optimized pages per day.
  • Thank you! For more information, please, contact: Tomas Orlik [email_address] Tel: +420 602 833 116 Or Tomas Zeman [email_address] Tel: +420 723 552 787 Company Address: Wirenode s.r.o. Seifertova 9 130 00 Prague 3 Czech Republic