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Download Link > http://ertekprojects.com/gurdal-ertek-publications/blog/2014/07/13/re-mining-item-associations-methodology-and-a-case-study-in-apparel-retailing/
Association mining is the conventional data mining technique for analyz-ing market basket data and it reveals the positive and negative associations between items. While being an integral part of transaction data, pricing and time information have not been integrated into market basket analy-sis in earlier studies. This paper proposes a new approach to mine price, time and domain related attributes through re-mining of association mining results. The underlying factors behind positive and negative relationships can be characterized and described through this second data mining stage. The applicability of the methodology is demonstrated through the analy-sis of data coming from a large apparel retail chain, and its algorithmic complexity is analyzed in comparison to the existing techniques.