info@networkpaladin.org
Master Science Information Assurance, (CISSP)®, C|EH v5,
MCSE, CNA, CWNA,
Security+, I-Net+, Netwo...
What’s the fuss

Online communications channels
dedicated to community-based
input, interaction content-sharing
and collab...
Nothing new really
 We were made in the image of God.
 We see the social relationship between

the Father, the Son, and ...
e
h
T

D
O
O
G
Why Use social media?
 Met people where they are– Samaria @Well
 Engaged the un-churched – A Samaritan woman
 Enhance c...
The Chain ReactionJohn 4:39 - 42
Many Samaritans Believe
39 Many of the Samaritans from that town believed in
him because ...
Social Media Numbers
Example “The Health
Message”
Tips for Using Hashtags
Promote local events
Use your offline church marketing materials to promote
social media networks and hash tags (bulletins...
e
h
T

D
A
B
Not Having A Plan
 What is the purpose of your organization, blog
 What will be the purpose of using social media
 Who ...
Not Thinking before
Posting

 Ashamed Ex-PR exec Justine Sacco apologizes for

AIDS in Africa tweet

 http://www.cnn.com...
e
h
T

U

Y
L
G
Mistake #1 Not engaging
your audience
Mistake #2 Not diversifying your
network
 Don’t put “ALL” Your Social Media Eggs in One

Network’s Basket!
 Social Netwo...
Which Network Should
You Use?
 Facebook
 Where the most people are
 90% of People only read the newsfeed
 Only 10% of ...
Which networks?


YouTube

o

#1 place for video viewing on the internet

o

Video content is in search results

o

Is th...
Which Networks…
 Instagram
o

Fully mobile video and photo network

o

#1 mobile sharing site for images

 Pinterest
o

...
Don’t forget about Text
Messaging
Mistake #3 Not using photos
and videos
Photos of Scripture
Video
Mistake #4 Not getting the word
out about your Social Media
Ideas
 Use your website to promote your social media

channels
Mistake 5: Not taking advantage
of teams and automation tools
HootSuite
Mistake 6: Communication and
Technology: NOT Set it and forget it
 Sometimes the tool changes. Keep Up!
 Sometimes the c...
Hands on
 Setting up your accounts
Manage Social Media
 http://www.digitaltrends.com/social-media/best-apps-

manage-social-media/

 http://contentmarketin...
Google Alerts


Google Alerts are e-mailed (or you can subscribe to the RSS feed) alerts of
Google results.



Step 1: T...
HootSuite
 Hootsuite is a social media monitoring app that works

with Twitter, Facebook, LinkedIn, Foursquare,

 Myspac...
Addictomatic
 Addictomatic allows you to create a personalized tracking

page and pulls content from all over the Interne...
Gcc social media presentation
Gcc social media presentation
Gcc social media presentation
Gcc social media presentation
Gcc social media presentation
Gcc social media presentation
Gcc social media presentation
Gcc social media presentation
Gcc social media presentation
Gcc social media presentation
Gcc social media presentation
Gcc social media presentation
Gcc social media presentation
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  • http://www.digitaltrends.com/social-media/best-apps-manage-social-media/
    http://contentmarketinginstitute.com/2013/07/manage-social-media-content-top-tools/
    http://dashburst.com/best-social-media-management-tools/
    http://www.linkedin.com/today/post/article/20130617171759-2484700-how-i-manage-my-social-media-presence
    http://www.socialmediaexaminer.com/3-tools-to-better-manage-your-social-media-presence/
  • Ask the right questions – Thought provoking
    Sell the WHY first – Build trust and interest
    Be Patient. Real relationships take time.
    Seed, time, time, time, time, time, harvest
    Create a social campaign
    Touch Lives, instill passion
    Produce fruit, create stories
  • SOCIAL MEDIA HAS OVERTAKEN PORN AS THE NO. 1 ACTIVITY ON THE WEB
    25% OF SMARTPHONE OWNERS AGES 18–44 SAY THEY CAN’T RECALL THE LAST TIME THEIR SMARTPHONE WASN’T NEXT TO THEM
  • The 45–54 year age bracket is the fastest growing demographic on both Facebook and Google+.
    For Facebook, this group has jumped 46%.
    For Google+, 56%
  • THE FASTEST GROWING DEMOGRAPHIC ON TWITTER IS THE 55–64 YEAR AGE BRACKET.
    This demographic has grown 79% since 2012.
  • YOUTUBE REACHES MORE U.S. ADULTS AGED 18–34 THAN ANY CABLE NETWORK
    EVERY SECOND TWO NEW MEMBERS JOIN LINKEDIN
  • Gcc social media presentation

    1. 1. info@networkpaladin.org Master Science Information Assurance, (CISSP)®, C|EH v5, MCSE, CNA, CWNA, Security+, I-Net+, Network+, Server+, A+
    2. 2. What’s the fuss Online communications channels dedicated to community-based input, interaction content-sharing and collaboration
    3. 3. Nothing new really  We were made in the image of God.  We see the social relationship between the Father, the Son, and the Holy Spirit.  Social Media is a form of socializing. • Growing current connections  Building new Connections
    4. 4. e h T D O O G
    5. 5. Why Use social media?  Met people where they are– Samaria @Well  Engaged the un-churched – A Samaritan woman  Enhance communication – People are online  Promoted conversation – Ask then listen
    6. 6. The Chain ReactionJohn 4:39 - 42 Many Samaritans Believe 39 Many of the Samaritans from that town believed in him because of the woman’s testimony…
    7. 7. Social Media Numbers
    8. 8. Example “The Health Message”
    9. 9. Tips for Using Hashtags
    10. 10. Promote local events Use your offline church marketing materials to promote social media networks and hash tags (bulletins, announcements from pulpit, etc..) Advertise each event at least 3 times x 3 ways Schedule to make easier HootSuite
    11. 11. e h T D A B
    12. 12. Not Having A Plan  What is the purpose of your organization, blog  What will be the purpose of using social media  Who is your audience  How will you be measuring your success  How are others who have a similar company mission doing social media  Are those goals clear and realistic
    13. 13. Not Thinking before Posting  Ashamed Ex-PR exec Justine Sacco apologizes for AIDS in Africa tweet  http://www.cnn.com/2013/12/22/world/sacco-offensive-tw
    14. 14. e h T U Y L G
    15. 15. Mistake #1 Not engaging your audience
    16. 16. Mistake #2 Not diversifying your network  Don’t put “ALL” Your Social Media Eggs in One Network’s Basket!  Social Networks are Changing Rapidly and New Networks are Arriving.  Let’s Look at the Numbers
    17. 17. Which Network Should You Use?  Facebook  Where the most people are  90% of People only read the newsfeed  Only 10% of your fans on average see your posts  Twitter  Short micro blogging approach of 160 characters  50% of users are mobile  Great example of 1 to 1 to 1 to Many, which most pastors are on this network
    18. 18. Which networks?  YouTube o #1 place for video viewing on the internet o Video content is in search results o Is the #2 search engine  Google+ o Is a SEO network because it’s tied into Google o Has functionality similar to Facebook o Hangouts on Air is a great tool
    19. 19. Which Networks…  Instagram o Fully mobile video and photo network o #1 mobile sharing site for images  Pinterest o Is not just soccer moms and women sharing recipes o #1 social network for driving ecommerce  Vine o Has quickly become the place where younger users interact with short 6 second videos
    20. 20. Don’t forget about Text Messaging
    21. 21. Mistake #3 Not using photos and videos
    22. 22. Photos of Scripture
    23. 23. Video
    24. 24. Mistake #4 Not getting the word out about your Social Media
    25. 25. Ideas  Use your website to promote your social media channels
    26. 26. Mistake 5: Not taking advantage of teams and automation tools
    27. 27. HootSuite
    28. 28. Mistake 6: Communication and Technology: NOT Set it and forget it  Sometimes the tool changes. Keep Up!  Sometimes the culture changes. Strategize!  Sometimes it works as is. Keep consistent!
    29. 29. Hands on  Setting up your accounts
    30. 30. Manage Social Media  http://www.digitaltrends.com/social-media/best-apps- manage-social-media/  http://contentmarketinginstitute.com/2013/07/manage- social-media-content-top-tools/  http://dashburst.com/best-social-media-management- tools/  http://www.linkedin.com/today/post/article/2013061717 1759-2484700-how-i-manage-my-social-media-presence  http://www.socialmediaexaminer.com/3-tools-to-better- manage-your-social-media-presence/
    31. 31. Google Alerts  Google Alerts are e-mailed (or you can subscribe to the RSS feed) alerts of Google results.  Step 1: Type in the search term.  Step 2: Pick which kind of search type you want: News, blogs, Web, video, groups, or comprehensive  (which includes all of the above search platforms).  Step 3: Pick how often you want the updates (As it happens, once daily, or once a week)  Step 4: Pick the e-mail length (up to 20 results or up to 50 results).  Step 5: Pick whether to deliver it to your e-mail inbox or as a feed.  Step 6: Hit subscribe.
    32. 32. HootSuite  Hootsuite is a social media monitoring app that works with Twitter, Facebook, LinkedIn, Foursquare,  Myspace and WordPress. It allows you to easily track all of your accounts, including @mentions on  Twitter.  In addition, you can track keywords on Twitter. You can create a tab and add columns tracking keywords  such as your name, company name, and blog name to see what people are saying
    33. 33. Addictomatic  Addictomatic allows you to create a personalized tracking page and pulls content from all over the Internet  including, but not limited to Google, Yahoo, Technorati, YouTube, Truveo, Flickr, Blinkx, Ice Rocket,  Digg, Topix, Newsvine and Tweetscan. Addictomatic is incredibly easy to use:  Step 1: Enter a keyword to track.  Step 2: Modify the boxes—add or subtract places you want content pulled from.  Step 3: Bookmark it and check back.

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