Social Media Week Paris: SocialERS on co-creation & co-innovation

1,428 views

Published on

Co-creation, co-innovation & ideation:
transforming a mess into a reputational currency.

A presentation for Social Media Week 2012 in Paris

http://expressroulartaservices.fr

by Laurent François
http://twitter.com/lilzeon

Published in: News & Politics, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,428
On SlideShare
0
From Embeds
0
Number of Embeds
55
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • 09 Stockholm Furniture Fair / photo © Peter Teigene
  • Social Media Week Paris: SocialERS on co-creation & co-innovation

    1. 1. <ul><li>Co-creation, co-innovation & ideation in a media: </li></ul><ul><li>Transforming a mess into a reputational currency </li></ul>
    2. 2. <ul><li>1- MAP OF THE PROBLEMATIQUE </li></ul>Advertizing CRM Event Editorial ? « Inspire, Connect, Entertain, or Educate  » Tony Hsieh, ZAPPOS
    3. 3. IT’S A MESS BUT IT’S A GOOD NEWS
    4. 4. 2- FROM LONELY IDEAS TO STRUCTURED IDEALS Audit our core competency & connect the right assets Establish a new traffic with « local champions » Widen knowledge and make it an industry
    5. 5. <ul><li>#1 </li></ul><ul><li>Media generate critical masses of users </li></ul><ul><li>#2 </li></ul><ul><li>Not natural to have a chit chat with a brand (TNS) </li></ul><ul><li>#3 </li></ul><ul><li>Content production is heavily costly </li></ul><ul><li>#4 </li></ul><ul><li>Journalists are legitimate in their fields of study </li></ul><ul><li>#5 </li></ul><ul><li>Readers & users still spend time with media as it’s the main oil for social relationships (Infolab 2010) </li></ul>
    6. 6. <ul><li>3- TRANSFORMING OUR VALUE CHAIN </li></ul><ul><li>Before </li></ul><ul><li>Main outputs: </li></ul><ul><li>articles and contents </li></ul>Now Main outputs: social activation
    7. 7. 4- REPUTATIONAL CURRENCY
    8. 8. Big address book Capabilities for trade fair … EVENT BOY Data on what matters for our readers Contacts Social scoring … CRM GIRL SocialERS Backoffice tools: new surface of interactions New incentives: Engagement metrics New job descriptions: From « function » to « champion » « SocialERS-ed » New incentives: Engagement metrics New job descriptions: From « function » to « champion » …

    ×