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Social Media Week Paris: SocialERS on co-creation & co-innovation
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Social Media Week Paris: SocialERS on co-creation & co-innovation

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Co-creation, co-innovation & ideation: …

Co-creation, co-innovation & ideation:
transforming a mess into a reputational currency.

A presentation for Social Media Week 2012 in Paris

http://expressroulartaservices.fr

by Laurent François
http://twitter.com/lilzeon

Published in: News & Politics, Business

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  • 09 Stockholm Furniture Fair / photo © Peter Teigene
  • Transcript

    • 1.
      • Co-creation, co-innovation & ideation in a media:
      • Transforming a mess into a reputational currency
    • 2.
      • 1- MAP OF THE PROBLEMATIQUE
      Advertizing CRM Event Editorial ? « Inspire, Connect, Entertain, or Educate  » Tony Hsieh, ZAPPOS
    • 3. IT’S A MESS BUT IT’S A GOOD NEWS
    • 4. 2- FROM LONELY IDEAS TO STRUCTURED IDEALS Audit our core competency & connect the right assets Establish a new traffic with « local champions » Widen knowledge and make it an industry
    • 5.
      • #1
      • Media generate critical masses of users
      • #2
      • Not natural to have a chit chat with a brand (TNS)
      • #3
      • Content production is heavily costly
      • #4
      • Journalists are legitimate in their fields of study
      • #5
      • Readers & users still spend time with media as it’s the main oil for social relationships (Infolab 2010)
    • 6.
      • 3- TRANSFORMING OUR VALUE CHAIN
      • Before
      • Main outputs:
      • articles and contents
      Now Main outputs: social activation
    • 7. 4- REPUTATIONAL CURRENCY
    • 8. Big address book Capabilities for trade fair … EVENT BOY Data on what matters for our readers Contacts Social scoring … CRM GIRL SocialERS Backoffice tools: new surface of interactions New incentives: Engagement metrics New job descriptions: From « function » to « champion » « SocialERS-ed » New incentives: Engagement metrics New job descriptions: From « function » to « champion » …
    • 9.