Advanced segmentation is important!
•View data from only the traffic sources that interest you
•Apply custom reports to only particular traffic sources
•Performance decisions about particular marketing initiatives
•Allows you to compare different marketing channels
Sample Custom Segments
Only those visitors which converted
✓ Use these metrics as a target for all your campaigns
✓ Time on site, pages per visit, key pages
Only those visitors from Social Media
✓Twitter, Facebook, Google+
Only visits from particular geographic locations
✓ Allow you to focus on those regions with sales efforts
Only visits that landed on a particular page and
✓Use target metrics for all your campaigns
Pick a Segment Category
•Date of First visit
Common Segment Types
Segment your visitors by age, gender, language, affinity category, and location.
*Note that some of this information requires a change to the standard Google
Options include operating system, browser, screen resolution, device category and
Other Standard Segment Types
Look at visitors by how often they visit, days since last visit, transactions, and visit
Date of First Visit –
Segment by when users first visited
Traffic Sources –
Filter segments by campaign, medium, source and keyword.
Segment users by revenue, days to transaction, product, and product category
Advanced Segment Types
This segmentation allows you to create custom views based on your specific
You can create segments based on a wide variety of variables and even exclude
particular types of traffic as well as create ‘And / Or’ multi-level conditions.
Advanced Segment Types
Allows you create multi-step segments in order to view metrics of only those users
following a particular pattern of your choosing.
Edit and Share
You can also edit, copy, share and delete any of the custom segments you make.
In order to share you simply click on ‘Share’ and a URL will be made which you can
share via email or IM.
Crowd Sourcing your Advanced Segments
•Currently there are 22 built-in segments
•If these are not sufficient for your needs you can import from a gallery!
•Filter by Rank
•Filter by Category
There are literally thousands of different variations of advanced segmentation which
can help you make better decisions and gain greater insight into the quantity and
quality of traffic to your website.
Some examples to try:
• Create a segment that only tracks social media like Twitter, Facebook, and Google+
• Create a segment that only tracks Google organic traffic and compare that to a
segment that only tracks Bing organic traffic
• Create a segment to track only email marketing efforts