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Trends for 2012

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Main trends detected in 2011 for 2012

Main trends detected in 2011 for 2012

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  • 1. 2012 is gonna be amazing?If you were able to read this: CHALLENGE ACCEPTED
  • 2. YD ADVISORY (CLICK TO PLAY)
  • 3. JAN 2012 | TRENDS
  • 4. HOW WILL BE THINGS IN 2012?
  • 5. SIMPLICIDADE
  • 6. SIMPLICIDADE
  • 7. SIMPLICIDADE
  • 8. BUT NOT TOOOBVIOUS
  • 9. FUNNY
  • 10. BUT NOT BASIC
  • 11. SMART
  • 12. BUT NOT NERD
  • 13. HUMAN
  • 14. AND ERROR PICTURENOT ROBOTS NOT FOUND
  • 15. JAN 2012 | TRENDSWHAT WILL BRING 2012?
  • 16. JAN 2012 | TRENDSSOCIAL MEDIAMOBILETRENDS
  • 17. SOCIAL MEDIASocial Networking Sites 2008-2011
  • 18. SOCIAL MEDIA WHAT WILL BRING 2012 TO THE BIG PLAYERS?Facebook they are eventesting to find the best way tomonetize the website. Adson the facebook wall are theinnovation in 2012.Google+ they are doingeverything they can tomake it work and even withall the Google’s might behind it itcan go either way.
  • 19. SOCIAL MEDIA WHAT WILL BRING 2012 TO THE BIG PLAYERS?LinkedIn It’s here to stay but their marketshare should stabilize somewhere between 0.6 and0.9 percent. Facebook 63.26%Twitter has still room to grow but it willnot challenge the Facebook in its dominance. Google+ Youtube 21.16% Twitter 1.48%is another matter and the current fight betweenGoogle and Twitter about the inclusion of Google+ LinkedIn 0.56%pages in search results is a clear indicator that Twitterfeels threatened by the search giant.Pinterest a social bookmarking site Google + 0.42%that came out of nowhere. Still to early to tell but ithas a power to drive traffic to your site comparable tothat of StumbleUpon.
  • 20. SOCIAL MEDIA FACEBOOK PAGES WORLWIDEFacebook clear trend ofincreasing communities: Top pop singers Humour series Poker
  • 21. SOCIAL MEDIA FACEBOOK PAGES TREND IN PORTUGALFacebook clear trend ofincreasing communities: of the top football players that share stupid videos and says show some feelings/motivations
  • 22. SOCIAL MEDIAIS PINTEREST THE TREND OF NEW SOCIAL NETWORKS?Pinterest a social bookmarking site that came out of nowhere. Still to early totell but it has a power to drive traffic to your site comparable to that ofStumbleUpon.
  • 23. SOCIAL MEDIA WHAT WILL BRING 2012 TO THE SOCIAL MEDIA?A bigger shift in social mediatoward branding, customerservice and B2B marketing.“In time, businesses wont be able toafford NOT to use social media formarketing.”“…more businesses should be payingcloser attention to blog posting…”“…its also expected that B2B(business-to-business) brandingthrough social media will experiencesignificant growth 2012.”http://webtrends.about.com/od/socialnetworkingreviews/a/Social-Media-Trend-Predictions-2012.htm
  • 24. SOCIAL MEDIA WHAT WILL BRING 2012 TO THE SOCIAL MEDIA?“Relevant and measurablesocial media influence. Sites likeKlout, Kred and PeerIndex should continueto grow in popularity and complexitythroughout the New Year.”“Social television convergingwith traditional television.”“…laptops, tablets, and smartphonescould come together to offer us moresocial and sharable televisionexperiences that we can enjoywhenever we want”http://webtrends.about.com/od/socialnetworkingreviews/a/Social-Media-Trend-Predictions-2012.htm
  • 25. SOCIAL MEDIA WHAT WILL BRING 2012 TO THE SOCIAL MEDIA?“Social media affectingsearch results. Google recentlymade some tweaks to their searchalgorithm that now returns more timely andrecently published content in search results.However, For somebody elses searchresults for the same keyword may lookcomparably different because their networkof friends shares different content.“Facebook taking sharing to awhole new level.”“…Eventually, Facebook sharing willbecome automatic. When youre readinga blog post on your favorite blog orwatching a YouTube video from one ofyour favorite creators, it will be sharedautomatically via open graph sharing.”http://webtrends.about.com/od/socialnetworkingreviews/a/Social-Media-Trend-Predictions-2012.htm
  • 26. SOCIAL MEDIA2011 WAS THE YEAR OF SOCIAL REVOLUTION (CLICK TO PLAY)
  • 27. JAN 2012 | TRENDSSOCIAL MEDIAMOBILETRENDS
  • 28. MOBILE2011 WAS ONLY THE IGNITION TO MOBILESHIFT
  • 29. MOBILE MOBILE ADVERTISING IS NOW GROWING AS EVER“Mobile advertising networks have delivered350-billion global impressions in2011, generating $800-million in mediaspend, and earning $275-million in revenue.The US market generated 50% of gross mediaspend, with Europe and Asia both at around 25%.”“…they predict that the value of mobile retailmarketing (a sector still in its infancy whencompared to traditional advertising outlets) will hit$15 billion next year — a 50% leapup from 2011”“...mobile marketing and advertisingrevenues will reach nearly $54-billionby 2020.”http://memeburn.com/2011/12/five-mobile-trends-to-look-out-for-in-2012/
  • 30. MOBILE MOBILE COUPONSMobile Coupons“Mobile barcodes are the biggest areaof potential for innovation. they rankmobile barcodes the second highestmobile marketing priority for 2012…”UnMatched Opportunity“They offer unmatched opportunity toincrease brand value by addingmeasurable interactive functionalityand richer consumer engagement.”“One obstacle so far has been that QRcode scanning capabilities have notcome as standard on mobilephones…”http://webtrends.about.com/od/socialnetworkingreviews/a/Social-Media-Trend-Predictions-2012.htm
  • 31. MOBILE THE MOBILE WEB WILL BE A LEADING CHANNEL IN 2012“Mobile search will be the dominant activityfor engaging people with brandedCommunications, according to Google.Mobile search could become as big forGoogle, if not bigger, than desktop search.This holiday season, the search giant expectsthat 44% of total searches for lastminute gifts will be from mobile devices.”“According to Forrester research, while 13%of the U.S. population searched with amobile device in 2010 (90% withGoogle), mobile searchers will account for28% of the U.S. population by 2015.”http://webtrends.about.com/od/socialnetworkingreviews/a/Social-Media-Trend-Predictions-2012.htm
  • 32. MOBILE MOBILE COMMERCE“It’s doubtful that mobile commerce willbecome mainstream until 2015, since paymentsolution providers still need to address use andimplementation ease without compromisingsecurity.”“Swipe to Pay. International banks aredeveloping a mobile transactional capabilitycalled “Swipe to Pay”, which is set tocompletely replace credit cards within a fewyears. ““E-Stores. According to PayPal, global mobilepayment volume increased by 516%. Amazonsays that the number of American customerswho shop via their mobile device has nearlytripled since last year.”http://webtrends.about.com/od/socialnetworkingreviews/a/Social-Media-Trend-Predictions-2012.htm
  • 33. MOBILE MOBILE VIDEO“HTML5 has enabled rich-mediaenvironments that will help brandsachieve the creatives that they envisionand reach people more uniformly acrossvarious mobile devices.”“Current development sees thesimultaneous introduction of thespeedy 4G networks by operators whileprogramming is shifting to the mobile-friendly HTML5 language. ““…the mobile web will become whatdesktop internet became in the 90s: thestandard platform for anyone doingbusiness.”http://webtrends.about.com/od/socialnetworkingreviews/a/Social-Media-Trend-Predictions-2012.htm
  • 34. JAN 2012 | TRENDSSOCIAL MEDIAMOBILETRENDS
  • 35. (CLICK TO PLAY)
  • 36. TRENDS WHAT WILL BRING 2012 MORE CLEAR? TOP TRENDS Minipreneurs Recommerce –trading is the new buying. Sellsummers – selling is the new saving; Generation C Costumer made Consumer Generated Marketing Glocalization/Locavores Relaxed Approach
  • 37. TRENDS NEW PRODUCTS Chloe + Isabel: turns all of its users into mini jewelry entrepreneurs. Simple: wants to get rid of bank fees altogether and become a whole new TaskRabbit is creating an on-demand mobile bank. workforce. It creates jobs and supplemental income. Mistash: A Social Product Catalog H.Bloom is a subscription service for ky Ant: Crowdfunding For Local Businesses flowers. Zaarly: is a local marketplace so that MoviePass is an all you can eat anyone can hire a minion or sell things to movie ticket solution. neighborse Turf is a location-based game Skillshare: turns any place into a classroom and turns anyone into a teacher Lot18: sells wine at heavy discountshttp://www.businessinsider.com/20-silicon-valley-startups-to-watch#anyone-can-build-web-apps-with-flotype-1
  • 38. I AM THE FINAL SLIDE (CLICK TO PLAY)