Erin Brooks
Ask Questions! Follow
Along!
Follow the event hashtag #PSUsocialpros
 Tweet questions to the above hashtag to get
real ti...
Importance of Social Media
Effectively create a social media
strategy for your organization that will
increase awareness a...
Use of Mobile Devices
Why Mobile is Important for Your
PR
70% say they use mobile technologies
to follow or monitor news and
information.
 51% ...
21st Century Technology

 Mobile usage will only go up from here so it is important to reach your
audience where they are...
Alex Barca
“A careful plan or method for achieving a
particular goal usually over a long period of
time.”
Why Strategy is Important
It provides goals and objectives along
with a means for accomplishing them
 It keeps you focuse...
In Charlene Li’s Open Leadership: How social technology can transform the way you lead.
Tips for Creating Strategy
1.
2.
3.
4.
5.
6.
7.

Identify your Target Audience
Be Focused
Have a Goal
Be Consistent
Listen...
Today’s
 It’s best to focus
Sessions on the big picture with
social media.

As you learn about each social media
tool in ...
Samara Sommer
Why Measure Social
Media?


To effectively use social
media, clubs, teams and organizations
need to measure and analyze s...
What Should You Look At?


What YOU do
 What OTHERS say about you
 What your COMPETITORS (other
clubs, teams, organizat...


Analyzing what posts gain the most interactions
allow you to create voice and create posts that
will gather greater int...


Measure
Comments, Likes, Retweets, Favorites
& more


Check the number of followers over each month! If there was
an increase – what did you do right? Decrease? What can
you...


How are your organization members using
your social media pages?


Get your organization in campus media
outlets! *IN A POSITIVE WAY!


What are the other organizations in your area
doing on social media, how big are their
audiences?
Why Will This Benefit You?


Move forward after looking at
YOU, YOUR AUDIENCE, and YOUR
COMPETITORS and know how to bette...
Thank you for coming today.
Enjoy!
Social Media Boot Camp for Orgs - Introduction
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Social Media Boot Camp for Orgs - Introduction

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For my COMM 497C - PR for Social Media Class we held an event for student organizations at Penn State on how to better use social media within their organization. Members of the class presented on various social media outlets to help increase organization awareness. These slides were presented at the introduction to all organizations who attended. It gave attendees an overview about what we would be doing, and touched briefly on mobile use, strategy, and measurement.

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  • This is the definition of strategy
  • -Watching: monitoring audiences for what they are saying about your company/brand products/services. Also look for general topics related of importance for your audiences-Sharing: Posting photos, statuses, tweets-Commenting: replying to people and going off of your own accounts to comment on others sites. Can be on forums/discussion boards/nonprofits-Producing: taking the time to create a cool video, picture or other creative display. Examples: Pinterest, videos etc.-Curating: This is sharing of information that others have posted
  • -Have to know your audience and how they use social media, which outlets they are on-Create a narrow plan such as gain awareness, make a behavior change -Have a goal that will signal your goal has been reached-Always be consistent, don’t go from posting once a week to 10 times a day. Have the same poster and use the same voice, people will notice if there’s a different voice-Listen to your audience and listen to your competition-This simply means consider who is running your accounts-Samara will get to this but be sure to measure your social media success
  • -As you learn about each outlet, think about how they can fit into the strategic plan-If you identify your audience as Facebook users, focus on how you can use facebook to bring more awareness around your organization-If they use Twitter as well, focus on how you can use these together– don’t post the same thing on both, rather use each to complement each other.
  • Social Media Boot Camp for Orgs - Introduction

    1. 1. Erin Brooks
    2. 2. Ask Questions! Follow Along! Follow the event hashtag #PSUsocialpros  Tweet questions to the above hashtag to get real time responses  Post questions after the event to our Facebook event page 
    3. 3. Importance of Social Media Effectively create a social media strategy for your organization that will increase awareness among members and the general student body  Enhance interest and engagement in your organization and improve your internal and external communication 
    4. 4. Use of Mobile Devices
    5. 5. Why Mobile is Important for Your PR 70% say they use mobile technologies to follow or monitor news and information.  51% frequently or always share or recommend news from their mobile device  Allows you to post and update on-the-go 
    6. 6. 21st Century Technology  Mobile usage will only go up from here so it is important to reach your audience where they are most likely to be, their mobile device
    7. 7. Alex Barca
    8. 8. “A careful plan or method for achieving a particular goal usually over a long period of time.”
    9. 9. Why Strategy is Important It provides goals and objectives along with a means for accomplishing them  It keeps you focused. Having a strategy will help you in determining if you should jump on the next new social media tool  It sets expectations for social media managers so they can best manage time 
    10. 10. In Charlene Li’s Open Leadership: How social technology can transform the way you lead.
    11. 11. Tips for Creating Strategy 1. 2. 3. 4. 5. 6. 7. Identify your Target Audience Be Focused Have a Goal Be Consistent Listen and Compare Consider Staffing Measurement
    12. 12. Today’s  It’s best to focus Sessions on the big picture with social media. As you learn about each social media tool in the following sessions, keep in mind how each can contribute to your overall strategy  Remain focused on your goal 
    13. 13. Samara Sommer
    14. 14. Why Measure Social Media?  To effectively use social media, clubs, teams and organizations need to measure and analyze social media!  You can NOT prove value or success without measuring!
    15. 15. What Should You Look At?  What YOU do  What OTHERS say about you  What your COMPETITORS (other clubs, teams, organizations) do
    16. 16.  Analyzing what posts gain the most interactions allow you to create voice and create posts that will gather greater interaction in the future
    17. 17.  Measure Comments, Likes, Retweets, Favorites & more
    18. 18.  Check the number of followers over each month! If there was an increase – what did you do right? Decrease? What can you improve on?
    19. 19.  How are your organization members using your social media pages?
    20. 20.  Get your organization in campus media outlets! *IN A POSITIVE WAY!
    21. 21.  What are the other organizations in your area doing on social media, how big are their audiences?
    22. 22. Why Will This Benefit You?  Move forward after looking at YOU, YOUR AUDIENCE, and YOUR COMPETITORS and know how to better use your own social media platforms to effectively reach goals and your target audience.
    23. 23. Thank you for coming today. Enjoy!

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