Square’s Target Market:5.7 Million Cash-Based Small          Businesses        Market Opportunity Analysis by             ...
Squares Target Market: Industry Categories of                5.7 Million Cash-Based Small Businesses                      ...
Squares Market Opportunity:        $232.8 Billion in Cash-Based Small Business Revenue                                ($00...
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Square's market opportunity

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Square's market opportunity

  1. 1. Square’s Target Market:5.7 Million Cash-Based Small Businesses Market Opportunity Analysis by Elizabeth Rowe Banking Research Associates February 2012
  2. 2. Squares Target Market: Industry Categories of 5.7 Million Cash-Based Small Businesses Fishing and Hunting 1% Repair &Food Services Fishing, and Hunting Maintenance 3% 14% ConstructionHealth Care ManufacturingAssistance 5% Retail Trade Transportation Construction Professional Services Professional Services 47% 13% Health Care Assistance Food Services Repair and maintenance Retail Trade 12% Transportation 3% Manufacturing 2% Source: Banking Research Associates, 2012
  3. 3. Squares Market Opportunity: $232.8 Billion in Cash-Based Small Business Revenue ($000) $3,048,802 $3,781,488 $28,649,993 $4,592,864 Fishing and Hunting Construction Manufacturing Retail Trade $35,488,183 $129,981,680 Transportation Professional Services Health Care Assistance Food Services$7,106,504 Repair & Maintenance $14,354,604 $5,821,066 Source: Banking Research Associates, 2012

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