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NASDAQ OMX Product Design Portfolio
NASDAQ OMX Product Design Portfolio
NASDAQ OMX Product Design Portfolio
NASDAQ OMX Product Design Portfolio
NASDAQ OMX Product Design Portfolio
NASDAQ OMX Product Design Portfolio
NASDAQ OMX Product Design Portfolio
NASDAQ OMX Product Design Portfolio
NASDAQ OMX Product Design Portfolio
NASDAQ OMX Product Design Portfolio
NASDAQ OMX Product Design Portfolio
NASDAQ OMX Product Design Portfolio
NASDAQ OMX Product Design Portfolio
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NASDAQ OMX Product Design Portfolio

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The Product Design team at NASDAQ OMX leads the design of web-based products that serve communications, public relations, and investor relations professionals. …

The Product Design team at NASDAQ OMX leads the design of web-based products that serve communications, public relations, and investor relations professionals.

Our portfolio of publicly available work represents just a fraction of what we do and how we do it.

If you're interested in working within an international design team in a corporate environment that respects and enables the design process, email us your resume and portfolio to hi@prodaqo.mx.

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  • 1. Portfolio 2014 NASDAQ OMX Product Design builds products that serve public relations, communications, investor relations, and financial services professionals across the planet. @prodaqomx hi@prodaqo.mx http://prodaqo.mx
  • 2. Table of Contents 1 2 3 4 5 6 7 8 9 10 Who We Are Our Process Discovery Plan Execute Validate GlobeNewswire Workspace Newswire Analytics Product Websites
  • 3. 28 PRODUCT DESIGNERS 1 DESIGNER IN 2011 8 STATES 93 2 15 FREQUENT FLYER MILES (IN THE THOUSANDS) BULLDOGS NAMED AFTER MUSICIANS LUCHADOR MASKS 8 26 9 MFAs AND MBAs NON-DESIGN UNDERGRADUATE DEGREES PRESENTATIONS AT CONFERENCES in 2013 our work is used by the most respected leading companies across the planet 100% NASDAQ 100 COMPANIES 100% THE DOW 30 COMPANIES 96% S&P 500 COMPANIES 81% FTSE 100 COMPANIES 80% STOCKHOLM 30 COMPANIES 90% DAX 30 COMPANIES
  • 4. Goals Approach Artifacts Understand the problem space, the business need, and the value to the user and customer Customer interviews Sales team interviews Stakeholder interviews Competitive analysis Distill business requirements Understand business goals Prioritization exercises Affinity Diagrams Heuristic analysis of current state Competitive analysis Summarize goals, objectives, KPIs Frame findings from discovery into design opportunities Analyze discovery outcomes Validate prioritization outcomes Craft hypotheses Identify table stakes & new features Develop Sprint Schedule Mental model diagrams Concept models Personas Task analysis Content models Ideas become code. Design studio workshops with product ownership, sales, and design teams Design HTML prototypes with production- ready CSS Explore design decisions through consistent usability tests with customers HTML, CSS, JavaScript Usability tests Validation with sales teams Confirm viability and usefulness of design decisions through quantitative & qualitative analysis Validate prioritization outcomes Identify future functionality and integration points Reference goals, objectives in discovery to confirm success Usability test documentation Analytics & metrics reports Design backlog
  • 5. Product Design begins each project alongside Product Management to understand the problem space, the business needs, and the potential value to our users and customers. We begin by understanding the primary business goals and articulating a research strategy. This research often involves observing and interviewing our clients, sales teams, support staff, and potential customers. ! We work to understand the current state. ! Then we design a better state.
  • 6. We frame findings from discovery into design opportunities. We crystallize our understanding of our customers and other ancillary people who interact with our software through personas and mental model diagrams. ! Collaborating alongside product management allows us all to prioritize new functionality relative to incremental improvements. ! And planning those features and who they’re for will advance us all closer to achieving the project’s vision.
  • 7. Once our plan is in place, we get to work. Ideas take shape through sketching, come alive through code in the browser, and are vetted with our customers out in the wild. We take pen to paper in design studio workshops with product ownership, sales, and design teams. Sketching moves from paper to the browser where we build out prototypes in HTML, CSS, and Javascript. ! Because of the scale of our projects, we take great care to build within a collaborative development environment and framework. ! There is no ambiguity once development teams get involved. We hand over a clear, vetted representation of our proposed design solution, which they can immediately begin to implement and prepare for production.
  • 8. We don’t know all the answers before we start our work. We don’t ship our products without the opportunity to understand how they’ll be used by our customers. And we don’t wait until our products ship to confirm they’ll be useful. Confirming or refuting our design decisions is a critical component of our design process. ! We rely on the opportunity to test early. And test often. ! We use analytics as a lens, not marching orders, when considering new features and functionality.
  • 9. GlobeNewswire The Problem The Approach The NASDAQ OMX press release service’s website wasn’t • effectively communicating the features and benefits of the platform. Searching for press releases was laborious. ! ! • Interviewed customers to validate product management’s assumptions and early wireframes. ! Press releases weren’t easily readable on mobile devices. Journalists could only read press releases in Hired content strategist to analyze existing content and prioritize new content. • English despite the service’s heavily international Interviewed sales teams to understand what prospects were looking for when considering changing newswire services. ! customer base. • Hand-coded responsive functional prototype in HTML, JS, CSS and worked side by side with development teams to realize final product. ! • Shipped October 2012. The Outcome Released a website with new content and a responsive design for display across all devices, faceted search, and a framework to easily accommodate multiple languages.
  • 10. Workspace The Problem The Approach NASDAQ OMX could pivot existing technology to introduce • a new product into a market with little competition and limited innovation. Interviewed customers to validate product management’s assumptions and early wireframes. Uncovered significant misalignment in product strategy and rebalanced product strategy with business and customer needs. ! • Developed 3 primary personas and a mental model of those personas to distill significant and latent needs. ! • Recorded several hours of video and audio of usability tests to share with senior management to reinforce adjusted product strategy would be successful ! • Hand-coded responsive functional prototype in HTML, JS, CSS and worked side by side with development teams to realize final product. ! • Shipped May 2013. The Outcome Designed a product with a responsively-designed feature-set much more aligned with user and market expectations and with a significantly improved user experience than the competition.
  • 11. Newswire Analytics The Problem The Approach Press release activity summary reports didn't capture all • useful information, were difficult to identify the most important statistics, and were challenging to share. Interviewed customers to identify where there were shortcomings or gaps in their current reports. ! • Interviewed sales teams to understand when prospects or customers would cite weak reporting as a reason for not using the NASDAQ OMX press release service. ! • ! • Developed 3 primary personas and a mental model of those personas to distill significant and latent needs. Hand-coded responsive functional prototype in HTML, JS, CSS and worked side by side with development teams to realize final product. ! • Shipped November 2013. The Outcome Designed a new report with stronger visual prioritization of information, frictionless sharing, and with a responsive design to enable easy reading of reports on mobile devices and tablets.
  • 12. Product Websites PRODAQ also designs and develops marketing websites that effectively promote key features and functionality of our products. ! Sites are responsively designed for optimum display across devices, enable simplified lead capture, and feature robust analytics to monitor activity and overall effectiveness. ! • directorsdesk.com • oneworkspace.com !
  • 13. We’re Hiring The Product Design team at NASDAQ OMX leads the strategy and design of web-based products that serve communications, public relations, and investor relations professionals. ! We have open positions in our New York, Southern California, Rockville, MD, and Boston offices to design and build HTML & CSS-based prototypes alongside Sr. Product Designers. ! It’s not all stuffy financial or stock market work. Chances are you’ll be designing responsive public-facing websites and applications, or prototyping how to visualize complex data. You’ll have a Mac, not a Bloomberg terminal. ! The job serves a global marketplace: it’s likely someone overseas will influence every product, whether that person is a stakeholder in Stockholm, a fellow designer in London, or a client in Amsterdam. ! This is an awesome opportunity for a designer comfortable with some code —even if it’s not part of your job today. Or if it’s all you do at your job and you want to strengthen your UX chops by understanding more about the people who will use what you craft. ! If you’re interested, holla. Send us a portfolio, an intro letter, and a resume. ! @prodaqomx hi@prodaqo.mx prodaqo.mx

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