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Designing a Culture of Design
Designing a Culture of Design
Designing a Culture of Design
Designing a Culture of Design
Designing a Culture of Design
Designing a Culture of Design
Designing a Culture of Design
Designing a Culture of Design
Designing a Culture of Design
Designing a Culture of Design
Designing a Culture of Design
Designing a Culture of Design
Designing a Culture of Design
Designing a Culture of Design
Designing a Culture of Design
Designing a Culture of Design
Designing a Culture of Design
Designing a Culture of Design
Designing a Culture of Design
Designing a Culture of Design
Designing a Culture of Design
Designing a Culture of Design
Designing a Culture of Design
Designing a Culture of Design
Designing a Culture of Design
Designing a Culture of Design
Designing a Culture of Design
Designing a Culture of Design
Designing a Culture of Design
Designing a Culture of Design
Designing a Culture of Design
Designing a Culture of Design
Designing a Culture of Design
Designing a Culture of Design
Designing a Culture of Design
Designing a Culture of Design
Designing a Culture of Design
Designing a Culture of Design
Designing a Culture of Design
Designing a Culture of Design
Designing a Culture of Design
Designing a Culture of Design
Designing a Culture of Design
Designing a Culture of Design
Designing a Culture of Design
Designing a Culture of Design
Designing a Culture of Design
Designing a Culture of Design
Designing a Culture of Design
Designing a Culture of Design
Designing a Culture of Design
Designing a Culture of Design
Designing a Culture of Design
Designing a Culture of Design
Designing a Culture of Design
Designing a Culture of Design
Designing a Culture of Design
Designing a Culture of Design
Designing a Culture of Design
Designing a Culture of Design
Designing a Culture of Design
Designing a Culture of Design
Designing a Culture of Design
Designing a Culture of Design
Designing a Culture of Design
Designing a Culture of Design
Designing a Culture of Design
Designing a Culture of Design
Designing a Culture of Design
Designing a Culture of Design
Designing a Culture of Design
Designing a Culture of Design
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Designing a Culture of Design

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Learn how to create a culture of design at work, the signs of a design averse culture, and how anyone, even the intern, can become a design culture change agent. …

Learn how to create a culture of design at work, the signs of a design averse culture, and how anyone, even the intern, can become a design culture change agent.

Presented by Chris Avore at Webvisions NYC on April 4 2014

Published in: Design, Business
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  • 1. Designing a Culture of Design Chris Avore @erova Aaron Irizarry @aaroni April 4 2014Webvisions New York
  • 2. people are thinking talking writing about culture
  • 3. The Defining Elements of a Winning Culture There’s No Such Thing as a Culture Turnaround A Winning Culture Keeps Score How to Engender a Performance Culture
  • 4. Inspiring Design Thinking in a Predictable Corporate Culture Catherine Courage MX 2013
  • 5. Bringing Change to Life: Transforming Culture through a Passion for Design Bill Scott MX 2014
  • 6. Becoming a Change Agent Carrie Hane Dennison IA Summit 2014
  • 7. Recreating A Design Culture at Scale Phil Gilbert Monki Gras 2014
  • 8. Building UX and Design Culture at GE Greg Petroff MX 2012
  • 9. why now?
  • 10. why us?
  • 11. why me?
  • 12. #humblebrag
  • 13. #humblebrag
  • 14. Culture of Design? What is a
  • 15. unwritten rules
  • 16. behavior patterns & norms
  • 17. shared values meanings assumptions
  • 18. A respectful, multi-team collaborative working environment where designers are empowered to effectively solve business problems via exploration, iteration, and validation.
  • 19. in soviet russia if you don’t change culture culture changes you
  • 20. in soviet russia if you don’t change culture culture changes you AT YOUR JOB
  • 21. design averse culture design culture
  • 22. It used to be that when we said we were going to be design-driven, the engineers said, “Well, here’s the technology constraints.” ! The product manager said, “Well, here’s the thing we have to solve,” and then gave it to the designers and said… http://www.businessweek.com/articles/2014-03-20/intuit-how-design-drove-its-turnaround
  • 23. Make it pretty before it ships. http://www.businessweek.com/articles/2014-03-20/intuit-how-design-drove-its-turnaround
  • 24. features | requirements | solutions Features Requirements Deadlines
  • 25. control
  • 26. opaque
  • 27. risk averse
  • 28. deliver the planned thing deliver the right thing>
  • 29. safely stifled
  • 30. relaxed culture design culture!=
  • 31. Culture of design
  • 32. Culture of design
  • 33. Design culture in Practice
  • 34. good design is good business
  • 35. First of all, we made sure everybody in the company had a visceral experience of what great design was like. Kaaren Hanson
  • 36. Culture Craft the
  • 37. Where to start?
  • 38. Role Title Place independent
  • 39. specialistsgeneralists
  • 40. the right people
  • 41. promote your successes
  • 42. Find sponsors advocates allies
  • 43. Shared creation
  • 44. Incremental change is okay
  • 45. External promotion
  • 46. Be present
  • 47. So Why Bother?
  • 48. Adapt to change
  • 49. Greater Trust
  • 50. Shared accountability
  • 51. Passive Transparency
  • 52. Fail fast, learn faster.
  • 53. Actually have fun Have fun
  • 54. Ongoing Process
  • 55. A culture of quality requires employees to apply skills and make decisions in highly ambiguous but critical areas while leading them toward deeper reflection about the risks and payoffs of their actions. Creating a Culture of Quality http://hbr.org/2014/04/creating-a-culture-of-quality/
  • 56. A culture of quality requires employees to apply skills and make decisions in highly ambiguous but critical areas while leading them toward deeper reflection about the risks and payoffs of their actions. Creating a Culture of Quality http://hbr.org/2014/04/creating-a-culture-of-quality/
  • 57. Chris Avore @erova avore@erova.com #wvnyc

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