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Designing a
Culture of Design
Chris Avore
@erova
Aaron Irizarry
@aaroni
April 4 2014Webvisions New York
people are
thinking
talking
writing
about culture
The Defining Elements of a Winning Culture
There’s No Such Thing as a Culture Turnaround
A Winning Culture Keeps Score
How ...
Inspiring Design
Thinking in a
Predictable
Corporate Culture
Catherine Courage MX 2013
Bringing Change to Life:
Transforming Culture
through a
Passion for Design
Bill Scott MX 2014
Becoming a
Change Agent
Carrie Hane Dennison IA Summit 2014
Recreating A Design
Culture at Scale
Phil Gilbert Monki Gras 2014
Building UX and
Design Culture at GE
Greg Petroff MX 2012
why now?
why us?
why me?
#humblebrag
#humblebrag
Culture of Design?
What is a
unwritten rules
behavior patterns
& norms
shared values
meanings
assumptions
A respectful, multi-team collaborative
working environment where designers
are empowered to effectively solve
business pro...
in soviet
russia
if you
don’t
change
culture
culture
changes
you
in soviet
russia
if you
don’t
change
culture
culture
changes
you
AT YOUR JOB
design
averse
culture
design
culture
It used to be that when we said we were
going to be design-driven, the
engineers said, “Well, here’s the
technology constr...
Make it pretty before
it ships.
http://www.businessweek.com/articles/2014-03-20/intuit-how-design-drove-its-turnaround
features | requirements | solutions
Features
Requirements
Deadlines
control
opaque
risk averse
deliver the
planned thing
deliver the
right thing>
safely stifled
relaxed culture design culture!=
Culture of design
Culture of design
Design culture in
Practice
good design is good business
First of all, we made
sure everybody in the
company had a visceral
experience of what great
design was like.
Kaaren Hanson
Culture
Craft the
Where to start?
Role Title Place
independent
specialistsgeneralists
the right people
promote your successes
Find
sponsors
advocates
allies
Shared creation
Incremental
change is okay
External promotion
Be present
So Why
Bother?
Adapt to change
Greater Trust
Shared accountability
Passive Transparency
Fail fast, learn faster.
Actually have fun
Have fun
Ongoing Process
A culture of quality requires
employees to apply skills and make
decisions in highly ambiguous but
critical areas while le...
A culture of quality requires
employees to apply skills and make
decisions in highly ambiguous but
critical areas while le...
Chris Avore
@erova
avore@erova.com
#wvnyc
Designing a Culture of Design
Designing a Culture of Design
Designing a Culture of Design
Designing a Culture of Design
Designing a Culture of Design
Designing a Culture of Design
Designing a Culture of Design
Designing a Culture of Design
Designing a Culture of Design
Designing a Culture of Design
Designing a Culture of Design
Designing a Culture of Design
Designing a Culture of Design
Designing a Culture of Design
Designing a Culture of Design
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Designing a Culture of Design

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Learn how to create a culture of design at work, the signs of a design averse culture, and how anyone, even the intern, can become a design culture change agent.

Presented by Chris Avore at Webvisions NYC on April 4 2014

Published in: Design, Business

Transcript of "Designing a Culture of Design"

  1. 1. Designing a Culture of Design Chris Avore @erova Aaron Irizarry @aaroni April 4 2014Webvisions New York
  2. 2. people are thinking talking writing about culture
  3. 3. The Defining Elements of a Winning Culture There’s No Such Thing as a Culture Turnaround A Winning Culture Keeps Score How to Engender a Performance Culture
  4. 4. Inspiring Design Thinking in a Predictable Corporate Culture Catherine Courage MX 2013
  5. 5. Bringing Change to Life: Transforming Culture through a Passion for Design Bill Scott MX 2014
  6. 6. Becoming a Change Agent Carrie Hane Dennison IA Summit 2014
  7. 7. Recreating A Design Culture at Scale Phil Gilbert Monki Gras 2014
  8. 8. Building UX and Design Culture at GE Greg Petroff MX 2012
  9. 9. why now?
  10. 10. why us?
  11. 11. why me?
  12. 12. #humblebrag
  13. 13. #humblebrag
  14. 14. Culture of Design? What is a
  15. 15. unwritten rules
  16. 16. behavior patterns & norms
  17. 17. shared values meanings assumptions
  18. 18. A respectful, multi-team collaborative working environment where designers are empowered to effectively solve business problems via exploration, iteration, and validation.
  19. 19. in soviet russia if you don’t change culture culture changes you
  20. 20. in soviet russia if you don’t change culture culture changes you AT YOUR JOB
  21. 21. design averse culture design culture
  22. 22. It used to be that when we said we were going to be design-driven, the engineers said, “Well, here’s the technology constraints.” ! The product manager said, “Well, here’s the thing we have to solve,” and then gave it to the designers and said… http://www.businessweek.com/articles/2014-03-20/intuit-how-design-drove-its-turnaround
  23. 23. Make it pretty before it ships. http://www.businessweek.com/articles/2014-03-20/intuit-how-design-drove-its-turnaround
  24. 24. features | requirements | solutions Features Requirements Deadlines
  25. 25. control
  26. 26. opaque
  27. 27. risk averse
  28. 28. deliver the planned thing deliver the right thing>
  29. 29. safely stifled
  30. 30. relaxed culture design culture!=
  31. 31. Culture of design
  32. 32. Culture of design
  33. 33. Design culture in Practice
  34. 34. good design is good business
  35. 35. First of all, we made sure everybody in the company had a visceral experience of what great design was like. Kaaren Hanson
  36. 36. Culture Craft the
  37. 37. Where to start?
  38. 38. Role Title Place independent
  39. 39. specialistsgeneralists
  40. 40. the right people
  41. 41. promote your successes
  42. 42. Find sponsors advocates allies
  43. 43. Shared creation
  44. 44. Incremental change is okay
  45. 45. External promotion
  46. 46. Be present
  47. 47. So Why Bother?
  48. 48. Adapt to change
  49. 49. Greater Trust
  50. 50. Shared accountability
  51. 51. Passive Transparency
  52. 52. Fail fast, learn faster.
  53. 53. Actually have fun Have fun
  54. 54. Ongoing Process
  55. 55. A culture of quality requires employees to apply skills and make decisions in highly ambiguous but critical areas while leading them toward deeper reflection about the risks and payoffs of their actions. Creating a Culture of Quality http://hbr.org/2014/04/creating-a-culture-of-quality/
  56. 56. A culture of quality requires employees to apply skills and make decisions in highly ambiguous but critical areas while leading them toward deeper reflection about the risks and payoffs of their actions. Creating a Culture of Quality http://hbr.org/2014/04/creating-a-culture-of-quality/
  57. 57. Chris Avore @erova avore@erova.com #wvnyc
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