How to Apply Twitter to Your Business - eRocketFuel

How to Apply Twitter to Your Business Presented by: John Zimmerman Twitter: @eRocketFuel

The eRocketFuel Story

An Interactive Agency in Chicago that specializes in designing web sites powered by eMarketing.

What makes us better than the average agency?

Award Winning Web sites , Top Performing Marketing , and We Educate Our Clients

The eRocketFuel Story

What is Web 1.0, 2.0, 3.0?

My team consists of:

An Artificial Intelligence Guru

A Mobile Phone Programmer

An Actual Rocket Scientist

A team of Serial Entrepreneurs

Who thinks Web 2.0 is important?

Hundreds of Web Engagements No matter how great a site looks – if it has no core marketing strategy – its space junk . You need great form and great function and a great plan delivered by a top team.

What Are We All Doing?

What is Twitter?

Twitter in Plain English

Why is it important for Marketers?

From 500K to Over 4.43M Users in 2008

That’s 752% growth

The fastest growing social media site

Growth so far in 2009 is over 1300%

Online network of potential customers, advocates, members all in one place

Who Uses Twitter?

The Visitors

The Audience

How Do I Get Started with Twitter?

Twitter is about you or your business or both.

Only 140 Characters.

It’s public and archived

It can be permission based

Your Twitter Page

Photo & Background

Name

Location

Web Address

Bio

Following/Followers

Updates

Favorites

Your Twitter Page Admin Controls

@eRocketFuel (@username)

Direct Messages

Favorites

Search

Trending Topics

Following (Add/Remove)

RSS Feed

Mobile/APIs/Privacy

How Do You Apply it to Business

Build Your Network

Identify your market, niche, or mass

Engage with your Followers Frequently

Conversation – Not a Shouting Match

Track links, Analyze

Use Twitter Add-ons

Tweetups

And More….

All of the aspects take:

Time

Resources

Knowledge

Action

Risk

#1 – Build Your Network

#2 – Engage with your Followers

#3 – Track Links & Analyze

Who is using your name, organization name, products, services, complaints, praises?

Who is reading, clicking on links you post, direct messaging you, @messaging you

Beta – TrackClicks.net

#4 – Use Twitter Add-Ons

#5 - TweetUps

Offline Meetings to meet the people that follow you in person

Build the relationship

Grow the business…

Other Business Uses for Twitter

Find Talent. Hire People.

Viral Traffic.

Networking.

Event Updates, Q/A.

Find Prospects.

Conduct Research with surveys.

"If you're attacking your market from multiple positions and your competition isn't, you have all the advantage and it will show up in your increased success and income."