How to Apply Facebook to Your Business Presented by: John Zimmerman

The eRocketFuel Story An Interactive Agency in Chicago that specializes in designing web sites powered by eMarketing. What’s in a name?

An Interactive Agency in Chicago that specializes in designing web sites powered by eMarketing.

What’s in a name?

The eRocketFuel Story What is Web 1.0, 2.0, 3.0? My team consists of: An Artificial Intelligence Guru A Mobile Phone Programmer An Actual Rocket Scientist A team of Serial Entrepreneurs Who thinks Web 2.0 is important?

What is Web 1.0, 2.0, 3.0?

My team consists of:

An Artificial Intelligence Guru

A Mobile Phone Programmer

An Actual Rocket Scientist

A team of Serial Entrepreneurs

Who thinks Web 2.0 is important?

Hundreds of Web Engagements No matter how great a site looks – if it has no core marketing strategy – its space junk . You need great form and great function and a great plan delivered by a top team.

What is Facebook?

Why is it important for Marketers? Over 200 Million Users Most trafficked social media site 1.2B monthly visits (Myspace - 800M, Twitter 54M) Online network of customers in one place

Over 200 Million Users

Most trafficked social media site

1.2B monthly visits (Myspace - 800M, Twitter 54M)

Online network of customers in one place

Some Great Facebook Stats More than 100M log on once a day 2/3 are outside of college Avg. User has 120 friends 3.5B minutes are spent each day on FB 20M update their profiles once a day 30M access FB daily from mobile 4M become fans of Group pages each day…

More than 100M log on once a day

2/3 are outside of college

Avg. User has 120 friends

3.5B minutes are spent each day on FB

20M update their profiles once a day

30M access FB daily from mobile

4M become fans of Group pages each day…

Who Uses Facebook?

Kids

Adults

Seniors

The US Audience

The Facebook Audience

Getting Started Facebook is about you – not your business. Businesses can have Groups/Fan Pages. Businesses can advertise.

Facebook is about you – not your business.

Businesses can have Groups/Fan Pages.

Businesses can advertise.

Your Personal Facebook Page Photo Resume Info Networks (Locations) Interests Applications (Huge Mkt Potential) Connect with Friends, Family & Customers

Photo

Resume Info

Networks (Locations)

Interests

Applications (Huge Mkt Potential)

Connect with Friends, Family & Customers

#1 - Start a FB Page and/or a Group There are advantages to each. Profile, Pictures, Events, RSS Feeds, Videos, Notes, Links, Posts, and much more… Think of your FB page as a social meet online. Meet people, provide customer service, ask/answer questions, contribute regularly, become the expert (post text, audio, video)

There are advantages to each.

Profile, Pictures, Events, RSS Feeds, Videos, Notes, Links, Posts, and much more…

Think of your FB page as a social meet online.

Meet people, provide customer service, ask/answer questions, contribute regularly, become the expert (post text, audio, video)

#2 - Create Events/Promos Your schedule Educational Events Seminars, Conferences, Webinars…Facebook Fan Meetups

Your schedule

Educational Events

Seminars, Conferences, Webinars…Facebook Fan Meetups

#3 - Use FB Ads Target your ads to a specific age, gender, & geographic audience. You can even target based on words they’ve put on their profile.

Target your ads to a specific age, gender, & geographic audience.

You can even target based on words they’ve put on their profile.

#4 - Add Contests/ Voting Apps Give Your Customers a Voice by: Tons of free apps and we can make custom apps for you as well.

Give Your Customers a Voice by:

Tons of free apps and we can make custom apps for you as well.

#5 - Integrate Facebook Connect Facebook connect is on your site We can help you integrate FB Connect You have the opportunity to get your audience to market for you

Facebook connect is on your site

We can help you integrate FB Connect

You have the opportunity to get your audience to market for you

Promoting Your Business Page Email your network and invite them to join. Link in your email signature Links on your web site Write about your FB pages in publications, blogs, newsletters… Promote it in your print campaigns

Email your network and invite them to join.

Link in your email signature

Links on your web site

Write about your FB pages in publications, blogs, newsletters…

Promote it in your print campaigns

"If you're attacking your market from multiple positions and your competition isn't, you have all the advantage and it will show up in your increased success and income." - Jay Abraham

"If you're attacking your market from multiple positions and your competition isn't, you have all the advantage and it will show up in your increased success and income."

- Jay Abraham

Contacting eRocketFuel Web Projects (Design, CMS, Analytics, Social Media, SEO) Call us: 630.618.6105 [email_address]

Web Projects (Design, CMS, Analytics, Social Media, SEO)

Call us: 630.618.6105

[email_address]