2009 World of Modular Presentation
10 Ways To Get More People
to Your Web Site
Presented by:
John Zimmerman

Who is this Guy?
• BA at UNC, MBA at DePaul, Post Grad at MIT
• Zimmerman Foundation
• 15+ years experience in the Internet
– I’ve been a designer, a programmer, a marketer,
an analyst, and now – an owner of an Interactive
Agency.

The eRocketFuel Story
• An Interactive Agency that specializes in designing
web sites powered by eMarketing
• What’s in a name?
• My team consists of:
An Artificial Intelligence Guru
–
A Mobile Phone Programmer
–
An Actual Rocket Scientist
–
A team of Serial Entrepreneurs +
–

The Past, Present & Future
• Web 1.0 = MegaPhone
• Web 2.0 = Me telling you, you telling your friends,
your friends telling their friends…
• Web 3.0 = Mobile Phones and A.I.

Hundreds of Web Engagements
No matter
how great a
site looks – if
it has no core
marketing
strategy – its
space junk.
You need great
form and great
function and a
great plan
delivered by a
top team.

How do I get the most out of my Site?
1. You must have a “great‐looking” web site.

How do I get the most out of my Site?
2. You must achieve goals.
Your goals. Your customer’s goals.

How do I get the most out of my Site?
3. You must market your business.

How do I get the most out of my Site?
4. You must analyze traffic and respond.

A Web Site = Building a House
Marketing Analysis & Updates
Content
Development
‐ Front End: Design
‐ Back End: CMS
Internet Strategy Plan

The Internet Strategy Plan
Most people don’t plan to fail, they fail to _______.
• Purpose/ Goals of your site?
• Where do your customers live? Are they Internet
savvy? What do you have that they need?
• How do they look for what you sell? How did they
find you? Why you? How do you find customers?
• How are your competitors using their site?

It’s all about Sales
\"Everyone lives by selling something.“
‐ Robert Louis Stevenson

Design for People or for Robots?

5 Mistakes in Designing Sites
1. Not Designed for Search Engines (Robots)
2. Not Designed for People
3. Usability – Not Easy to Use
4. Lack of Relevant Content
5. Incredibly Large Images

Principles of Good Design
“Design means being good, not just looking good.”
‐ Clement Mok
1. Don’t Make People Think.
2. People skim – They do not read.
3. Simple Navigation
4. Colors and Fonts and Formatting
5. Images . Does it load quickly?

Content is King
1. Do Not Copy & Paste from Brochures
2. Get a Copy Writer
3. Use Bullet Points
4. Sales Letter
5. Relevant to Your Audience

The Marketing Channel

Top Search Engine Rankings
1. Greater Visibility
2. More Traffic
3. More Leads
4. More Business
5. More Profit

Search Engines for Shopping
84.8% of buyers use search engines to find
•
products & services
That means, the rest of the Internet marketing
•
channels share 15.2%

How Google Works
• Sponsored Results
= advertising
• Organic Results
= natural

Secret to Google Results
Top results are all about web site relevance.

What is Relevance?

Case Study: HFMA
1. Healthcare Finance
2. Healthcare Finance Jobs
3. Healthcare Finance Resources
4. Revenue Cycle Strategies
5. Patient Friendly Billing
6. Healthcare Strategic Financial Planning
7. Healthcare Payment Reform

Write down 7 keyword phrases.
• Tips: Product/Service, Location, Target Market or
Niche.
• Take 5 minutes to do this.
• Share them with your neighbor.

Keep People on Your Web Site.
1. Landing Pages

Keep People on Your Web Site.
2. Call to Actions

Keep People on Your Web Site.
3. Auto Responders

Keep People on Your Web Site.
4. Valuable Content

Keep People on Your Web Site.
5. Free Bonus Gifts

Successful Email Marketing
Building a list.
•
Segmenting the list.
•
Segment the message.
•
Emailing out information. On T, W, R (9am ‐ 11am)
•
Achieve the goal.
•

Social Networking = WOM

Social Networking Web Sites
1. Facebook/ LinkedIn/ MySpace
People are your business. Get to know them. Your
network is your business.
2. Twitter (Personal/Biz Account: Post links, jobs, what
you are looking for, events)
3. Blogger/ WordPress
(Blog about things people care about. Topics. Re a
resource.)
4. YouTube
(Post DIY, resources, …)

Utilize Social Networking for Business
1. Develop Relationships. Trust.
2. Tell People What You Do.
3. Promote Products/Services with Content.
4. Become the Expert.
5. Share the Knowledge.

Get Internet PR for my business.
1. Press Releases
2. Directories
3. Articles

Analytics – Use It or Loose It
1. Measure Traffic
2. Technical Issues
3. Check & Balance

Recap: The 10 Ways
1. Strategy Plan
2. Search Engine Optimization
3. Email Marketing
4. Facebook/LinkedIn/MySpace
5. Twitter
6. Blogger/ Wordpress
7. YouTube
8. Press Releases
9. Directories
10. Articles

\"If you're attacking your market from multiple
positions and your competition isn't, you have all the
advantage and it will show up in your increased
success and income.\"
‐ Jay Abraham

Contacting eRocketFuel
• Request Handouts
– Email: kimberly@eRocketFuel.com
• Search Engine Keyword Analysis
– Email: john@eRocketFuel.com
• Web Projects
– Call me: 630.618.6105
I’m available during this conference or afterward.