Public Relations<br />Research<br />By: Emily Roche<br />
Introduction to PR research…<br />Before one begins to conduct research in the PRCA 4330 class or any research in general there are a few things that those students may need to know…..<br />Public relations research is used to monitor, track, measure, and assess, and finally evaluate PR actions.<br />
#1 Methods of Research<br />Formal research is the controlled, objective, and systematic gathering of data<br />Informal research is less controlled and subjective ; it is no systematic in either gathering or interpreting the data<br />
#2 Measurement in Public Relations<br />There are 4 different levels of measuring known as nominal, ordinal, interval, and ratio.<br />Categorical and continuous are the 2 groups that these levels are put in.<br />There are 2 ways to define measurements….<br /><ul><li>Validity refers to the whether a measure is what you defined to measure.
Reliability is the ability of a measure to measure the same thing comparably over time. </li></li></ul><li>#3 Ethics in PR Research<br />Participants must agree to actively participate in the research.<br />The participant must be allowed to withdraw from the research project at any point with no penalty.<br />Participants must understand what they are volunteering for.<br />The actual research must not harm the individual , psychologically or physically.<br />Participants’ actions, behaviors, and statements must remain confidential.<br />American Psychological<br />Association code of ethics main points.<br />
#4Operating Social Media Networks<br />The importance of Social Media Networks and how to use them as research on a subject along with how to communicate using them.<br />These networks were better understood not through a text book, but in communicating with the professor and classmates along with activities as the Media Monitoring Report. Demonstrating how one can learn from experience. <br />
#5 Proof Read EVERYTHING!!!<br />Group work can sometimes be a part of researching something.<br />When conducting work don’t rely on group members to prove read their work. It is the whole group’s project. <br />Proof read every section of any research conducted.<br />
Conclusion…<br />From the Research the most important things include key terms, how to act when conducting research, and working with others in unfamiliar places & situations.<br /><ul><li>The best thing about the conducting research is not only gathering the information on the subject, but by doing so one learns information about themselves.</li>