Cultural Asset Mapping in Niagara

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Presentation delivered by Rebecca Cann, Cultural Planning Supervisor, City of St.Catharines at November 27 2008 "Economies in Transition" forum in Chatham, Ontario.

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  • Thank you very much. Assets. A term we use to describe something or someone of value. If you come from an arts background – which I do – it is not particularly natural to think of artists, cultural activity, and heritage buildings and features as “things” – but first and foremost asset mapping is about counting. In a municipal system we are quite used to the practice of counting. In St. Catharines we catalogue every single City-owned tree, and being the Garden City, we have thousands of trees listed in this system, and multiple staff managing that list – and those trees are in a virtual sea of municipal assets. In the municipal sector we tend to look at those assets and that system as a means of managing problems and balance sheets. Cultural asset mapping offers something a little different. It offers an opportunity.
  • Cultural Asset Mapping in Niagara

    1. 1. Cultural Asset Mapping in Niagara Presentation for the Ontario Rural Council Municipal Cultural Planning Forum, November 2008
    2. 2. Welland Canal Lock 3 and the St. Catharines Museum Cultural mapping is a process of collecting, recording, analyzing and synthesizing information in order to describe the cultural resources, networks, links and patterns of usage of a given community or group. - Cultural Mapping Toolkit
    3. 4. Regional Culture Committee <ul><li>Goals/Purpose: </li></ul><ul><li>To advise the Regional Municipality of Niagara regarding ways to enhance arts, culture and heritage in the fulfillment of its responsibility to its citizens. </li></ul><ul><li>To act as advocates on behalf of the arts, heritage and cultural sectors. </li></ul><ul><li>To develop a Cultural Policy and Strategy that is endorsed by Regional Council. </li></ul>
    4. 6. The Four Phases of CAM <ul><li>Collect </li></ul><ul><li>Record </li></ul><ul><li>Analyze </li></ul><ul><li>Synthesize </li></ul>
    5. 7. Who’s Doing the Work? <ul><li>Establish Working Group and Network </li></ul><ul><li>Ensure a variety of sector reps, ie, music, theatre, visual arts, museums, libraries, heritage committees, educational institutions, cultural industries </li></ul><ul><li>Resource base, ie. staff, funding, expertise </li></ul><ul><li>Review geographical mix and other representation issues </li></ul>War of 1812 Re-enactment in Fort Erie, Niagara
    6. 8. Define Culture <ul><li>Arts – performing, written, visual and media arts </li></ul><ul><li>Cultural industries – the for profit sector </li></ul><ul><li>Heritage resources – buildings, collections, sites, stories and traditions </li></ul>Artwork by Carolyn Wren, photo by Sandy Fairbairn
    7. 9. Primary Categories <ul><li>Cultural Facilities </li></ul><ul><li>Organizations </li></ul><ul><li>Festivals and Events </li></ul><ul><li>Sites </li></ul><ul><li>Moveable Heritage </li></ul><ul><li>Cultural Human Resources </li></ul>Port Dalhousie Inner Range Lighthouse
    8. 10. Why CAM? <ul><li>Purpose: to better understand our community, articulate the extent of the sector and change perceptions towards culture. </li></ul><ul><li>Strategy for First Phase: Undertake a broad mapping, with limited information (not a survey). </li></ul><ul><li>Longterm Strategies will include: collating information with culture-friendly sectors and industries, ie. wine industry, culinary attractions, educational opportunities etc. </li></ul>
    9. 11. COLLECTING Strategies for Information Gathering <ul><li>Who gathers what? </li></ul><ul><li>Where can you find some of this pre-existing information? </li></ul><ul><ul><li>Niagara Premier Ranked Destination project database </li></ul></ul><ul><ul><li>Chamber of Commerce business directories </li></ul></ul><ul><ul><li>Other municipal databases </li></ul></ul><ul><ul><li>Information Niagara database </li></ul></ul><ul><ul><li>Museum network, multicultural centres, arts service organizations etc. </li></ul></ul>
    10. 12. Collating Data <ul><li>One point person for data entry ideal </li></ul><ul><li>or . . . </li></ul><ul><li>On-line excel-based system for multiple contributors </li></ul><ul><ul><li>Avoid duplication </li></ul></ul><ul><ul><li>List alphabetically </li></ul></ul><ul><ul><li>Drop-down lists for categories </li></ul></ul><ul><ul><li>Drop-down lists for fields, ie. Street, City etc. </li></ul></ul>
    11. 13. Format – More important than you think! <ul><li>Street </li></ul><ul><li>St. </li></ul><ul><li>St </li></ul><ul><li>Str. </li></ul><ul><li>ON </li></ul><ul><li>On </li></ul><ul><li>Ont. </li></ul><ul><li>Ontario </li></ul><ul><li>PO Box 30, RR #1 </li></ul><ul><li>P.O. Box 30 R.R.#1 </li></ul><ul><li>RR#1, P.O. Box 30 </li></ul><ul><li>R.R. #1 </li></ul><ul><li>PO Box 30 </li></ul>
    12. 14. Community Buy-In <ul><li>Clear communication is essential </li></ul><ul><li>Pipeda needs to be considered </li></ul><ul><li>Consultation mid-process can be helpful </li></ul>
    13. 15. The Results? Presentation to Regional Council in November 2007
    14. 17. Uses of Asset Inventory <ul><li>Research and Development </li></ul><ul><li>Growth Management </li></ul><ul><li>Economic impact </li></ul><ul><li>On-line database </li></ul><ul><li>Marketplace Gap Analysis </li></ul><ul><li>Cultural Districts and Neighbourhood Identity </li></ul><ul><li>Measure impact on crime reduction </li></ul>
    15. 22. Niagara’s Heritage Assets 1,064 buildings Designated Heritage Buildings in 7 municipalities 4, with plans for 5 more Heritage Districts
    16. 25. Artists By Region In Ontario <ul><li>2006 study by Hill Strategists Research </li></ul><ul><li>1,490 artists in Niagara, including: </li></ul><ul><ul><li>actors; </li></ul></ul><ul><ul><li>artisans and craftspersons; </li></ul></ul><ul><ul><li>conductors, composers and arrangers; </li></ul></ul><ul><ul><li>dancers; </li></ul></ul><ul><ul><li>musicians and singers; </li></ul></ul><ul><ul><li>other performers; </li></ul></ul><ul><ul><li>painters, sculptors and other visual artists; </li></ul></ul><ul><ul><li>producers, directors, choreographers, and related occupations; and </li></ul></ul><ul><ul><li>writers. </li></ul></ul>
    17. 27. <ul><li>www.creativecity.ca – Free on-line toolkit </li></ul>
    18. 28. Tara Rosling in the Shaw Festival production of Saint Joan, Niagara-on-the-Lake. Photo by David Cooper. Thank you Rebecca Cann, Cultural Planning Supervisor City of St. Catharines 905-688-5601 ext 3158 [email_address]

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