BRACEBRIDGE’S
CONVERGENCE:
THE 4TH PILLAR
Economies in Transition, The Ontario Rural
Council
MARCH 26, 2009
2002
      MANUFACTURING



                                         Economic
Attract and retain manufacturing


         ...
The branding strategy



GOAL:
Develop a graphic that can
  be easily used by anyone
  from the public or
  business secto...
Branding
    • Heart of Muskoka Branding
      Strategy
    • Drive traffic to website to
      promote lifestyle, provide...
Marketing & Promotion
Public Input Process

―Launch May 2008
―Focus Groups June 2008
―Group Submissions, On-line/Paper Surveys, Discussion
Forum...
Community Input
726 people participated in CONVERGENCE.
•   The consultation plan included:
    – On-line and hard copy su...
“4 Pillars”
                                              IMPLEMENTATIO
                                                  ...
Objectives

1. A Vibrant, Prosperous and Economically Sustainable
   Community.
2. A Green, Mindful and Environmentally Su...
n
                                                                                          Pla
                          ...
Community Adjustment
          Plan
New Targeted Investment Sectors include:
– Construction
– Green Technologies/Geo-tech
...
Exciting Initiatives
   • Ongoing growth of the Rene M. Caisse
     Memorial Theatre through new
     productions, e.g. Co...
THANK YOU
Bracebridge’s Convergence:  The 4th Pillar
Bracebridge’s Convergence:  The 4th Pillar
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Bracebridge’s Convergence: The 4th Pillar

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Presentation delivered by Cheryl Kelley, Director of Economic Development, Town of Bracebridge.

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Bracebridge’s Convergence: The 4th Pillar

  1. 1. BRACEBRIDGE’S CONVERGENCE: THE 4TH PILLAR Economies in Transition, The Ontario Rural Council MARCH 26, 2009
  2. 2. 2002 MANUFACTURING Economic Attract and retain manufacturing Development and new economy jobs. Strategic Plan RETAIL/COMMERCIAL Become the retail hub for all of the greater Muskoka District. TOURISM Increase investment in tourism products, services, packaging and marketing
  3. 3. The branding strategy GOAL: Develop a graphic that can be easily used by anyone from the public or business sectors
  4. 4. Branding • Heart of Muskoka Branding Strategy • Drive traffic to website to promote lifestyle, provide information for residents, etc. • Business Directory • Community Partnership – businesses & community partners can utilize
  5. 5. Marketing & Promotion
  6. 6. Public Input Process ―Launch May 2008 ―Focus Groups June 2008 ―Group Submissions, On-line/Paper Surveys, Discussion Forum on-line, letters ―Interviews with key stakeholders – developer, government, business, non-profit, education, etc. ―Draft Plan (1) – July 2008 ―Final Draft Received by Council in October 2008 ―Public Open House November 2008 ―Adopted by Council in December 2008
  7. 7. Community Input 726 people participated in CONVERGENCE. • The consultation plan included: – On-line and hard copy surveys (417 public and 95 business owner surveys were completed); – public open house (45 attendees); – focus groups (126 attendees); – Council/staff vision session (25 attendees); and – submission of written briefs (13 submissions by organizations with hundreds of members).
  8. 8. “4 Pillars” IMPLEMENTATIO N AND MONITORING CRITICAL PATH AND ACTIVITIES MISSION AND VISION ECONOMIC SUSTAINABILITY CULTURAL SUSTAINABILITY SOCIAL SUSTAINABILITY ENVIRONMENTAL SUSTAINABILITY PUBLIC INPUT GLOBAL AWARENESS LOCAL SITUATIONAL ANALYSIS
  9. 9. Objectives 1. A Vibrant, Prosperous and Economically Sustainable Community. 2. A Green, Mindful and Environmentally Sustainable Community. 3. An Engaged, Healthy and Socially Sustainable Community. 4. A Creative and Culturally Sustainable Community.
  10. 10. n Pla t en Official tm jus Plan d Human yA it Resources Plan un Communications m om Plan Cultural Master Community C Plan Adjustment Plan Performance Municipal Management Plan Corporate and Servicing By-law Customer Departmental Environmental Service Plan Investment and Business Plans Protection Attraction Strategy Policies Recreation Zoning Operating and Master Plan Annual By-law Capital Budget Achievement Community Events Report And Festival Strategy
  11. 11. Community Adjustment Plan New Targeted Investment Sectors include: – Construction – Green Technologies/Geo-tech – Education Services – Health Care Services – Tourism & the Arts
  12. 12. Exciting Initiatives • Ongoing growth of the Rene M. Caisse Memorial Theatre through new productions, e.g. Cottage Country Comedy Festival • Chapel Gallery/Muskoka Arts & Crafts/Woodchester Villa • Art in the Heart – arts “incubator” & new attraction for Downtown Bracebridge • Festival & Event Strategy / Downtown Development Strategy • Fibre Network • Implementation of the CAP
  13. 13. THANK YOU

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