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First! - Keynote WordCampNL Frederick Townes

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First! was the keynote by Frederick Townes at WordCampNL 2010 November 6. Frederick was de opening presentation for this WordCamp

First! was the keynote by Frederick Townes at WordCampNL 2010 November 6. Frederick was de opening presentation for this WordCamp

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  • 1. First!
    WordCamp NL, 6/11/2010
    By Frederick Townes
  • 2. About Me
    Founder: W3 EDGE, W3 MARKUP
    CTO: Mashable
    Husband
    Co-host: WordPress Community Podcast
    Geek: In General
  • 3. Poll, Have you optimized for….
    search engines?
    conversions?
    social media (to drive page views, engagement, etc)?
    performance?
  • 4. Building Blocks
    Success is relative: define goals
    Focus: set limits, make your site a destination
    Competitive Analysis: differentiate yourself, determine what you are not
    Traffic Drivers: practice, discover + develop techniques
    Develop your brand: connect with readers, network
    Measure: track, analyze + remain cautiously optimistic
  • 5. Great User Experience *IS* Success
    Progressive enhancement across devices
    Consistent brand experience across devices
    Don’t make users think
    Create rich user experiences
    Make your content load first, do whatever it takes
    All of the above means lower bounce rates, more page views per visit and each new visitor is more likely to return
  • 6. Quick Tips
    Enable gzip compression (and minify)
    Use XFBML implementation for facebook plugins
    Use ShareThisand Tweetmeme, they provide analytics
    Segment Traffic using Google Analytics Campaigns to URLs you share and use FeedBurner if you don’t already
    Add Facebook Open Graph meta tags to your posts (plugin?)
    Want more? click WordPress Podcast link when you see it each week right from your WordPress Dashboard
  • 7. Plugins of Note
    http://wordpress.org/extend/plugins/buddypress/
    http://wordpress.org/extend/plugins/post-revision-display/
    http://wordpress.org/extend/plugins/ultimate-taxonomy-manager/
    http://wordpress.org/extend/plugins/shrimptest/
    http://wordpress.org/extend/plugins/wordpress-seo/
    http://wordpress.org/extend/plugins/google-analytics-for-wordpress/
    http://wordpress.org/extend/plugins/w3-total-cache/
  • 8. Sites of Note
    http://wpcandy.com/
    http://yoast.com/
    http://andybeard.eu/
    http://www.wpbeginner.com/
    http://wordpress.tv/
    http://www.wpjedi.com/
    http://www.wptavern.com/
  • 9. Thoughts?
    Quick Questions?Ask. 
    Long Questions?Meet me @ the Genius Bar or save them for the “SEO & Website Optimization” session with Roy Huiskes
  • 10. Thank You
    Need more help?Hire Me!ftownes@w3-edge.comhttp://twitter.com/w3edge