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First! - Keynote WordCampNL Frederick Townes
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First! - Keynote WordCampNL Frederick Townes

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First! was the keynote by Frederick Townes at WordCampNL 2010 November 6. Frederick was de opening presentation for this WordCamp

First! was the keynote by Frederick Townes at WordCampNL 2010 November 6. Frederick was de opening presentation for this WordCamp

Published in: Business, Technology

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    • 1. FIRST! WordCamp NL, 6/11/2010 By Frederick Townes
    • 2. ABOUT ME  Founder: W3 EDGE, W3 MARKUP  CTO: Mashable  Husband  Co-host: WordPress Community Podcast  Geek: In General
    • 3. POLL, HAVE YOU OPTIMIZED FOR….  search engines?  conversions?  social media (to drive page views, engagement, etc)?  performance?
    • 4. BUILDING BLOCKS  Success is relative: define goals  Focus: set limits, make your site a destination  Competitive Analysis: differentiate yourself, determine what you are not  Traffic Drivers: practice, discover + develop techniques  Develop your brand: connect with readers, network  Measure: track, analyze + remain cautiously optimistic
    • 5. GREAT USER EXPERIENCE *IS* SUCCESS  Progressive enhancement across devices  Consistent brand experience across devices  Don’t make users think  Create rich user experiences  Make your content load first, do whatever it takes  All of the above means lower bounce rates, more page views per visit and each new visitor is more likely to return
    • 6. QUICK TIPS  Enable gzip compression (and minify)  Use XFBML implementation for facebook plugins  Use ShareThis and Tweetmeme, they provide analytics  Segment Traffic using Google Analytics Campaigns to URLs you share and use FeedBurner if you don’t already  Add Facebook Open Graph meta tags to your posts (plugin?)  Want more? click WordPress Podcast link when you see it each week right from your WordPress Dashboard
    • 7. PLUGINS OF NOTE  http://wordpress.org/extend/plugins/buddypress/  http://wordpress.org/extend/plugins/post-revision- display/  http://wordpress.org/extend/plugins/ultimate- taxonomy-manager/  http://wordpress.org/extend/plugins/shrimptest/  http://wordpress.org/extend/plugins/wordpress-seo/  http://wordpress.org/extend/plugins/google-analytics- for-wordpress/  http://wordpress.org/extend/plugins/w3-total-cache/
    • 8. SITES OF NOTE  http://wpcandy.com/  http://yoast.com/  http://andybeard.eu/  http://www.wpbeginner.com/  http://wordpress.tv/  http://www.wpjedi.com/  http://www.wptavern.com/
    • 9. THOUGHTS?  Quick Questions? Ask.   Long Questions? Meet me @ the Genius Bar or save them for the “SEO & Website Optimization” session with Roy Huiskes
    • 10. THANK YOU  Need more help? Hire Me! ftownes@w3-edge.com http://twitter.com/w3edge