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Crowdsourcing
Crowdsourcing
Crowdsourcing
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Crowdsourcing
Crowdsourcing
Crowdsourcing
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Crowdsourcing

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Crowdsourcing for Innovation: breve introduzione al crowdsourcing e alle sue possibili applicazioni in una società di comunicazione digitale. …

Crowdsourcing for Innovation: breve introduzione al crowdsourcing e alle sue possibili applicazioni in una società di comunicazione digitale.
Erminia Malacrida, Febbraio 2011, Openmind (www.openmindonline.it)

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  • 1. Autore: Erminia Malacrida Febbraio 2011 Crowdsourcing“Ho un’idea”. “Anche noi”.
  • 2. Perché crowdsourcing word of mouth curiosità scoperta
  • 3. Jeff Howe, 2006ORIGINE DEL TERMINE:Un libro:Howe, J. (2006) “Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business”Un articolo:Howe, J. (2006) “The Rise of Crowdsourcing”, Wired Issue 14.06- June 2006
  • 4. Crowd + outsourcingSIGNIFICATO DELTERMINEDa “crowd - gente comune”e “sourcing – affidamento”.Definisce un modello dibusiness nel quale un’aziendao un’istituzione richiede losviluppo di un progetto,di un servizio o di un prodotto adun insieme distribuito dipersone non già organizzate inuna comunità virtuale.[fonte Wikipedia]
  • 5. In quali ambiti creative public brandingcorporate initiatives crowdfunding research& development prediction
  • 6. Ambito CreativeGuerra Creativa en.guerra-creativa.com
  • 7. Ambito Corporate Initiatives Fiat Mio www.fiatmio.cc
  • 8. Ambito BrandingMy STARBUKCS IDEA mystarbucksidea.force.com
  • 9. Ambito Innovation strategyP&G Connect + Develop www.pgconnectdevelop.com
  • 10. Ambito CrowdfundingSellaband www.sellaband.com
  • 11. Ambito Prediction Intrade www.intrade.com
  • 12. Ambito Research & Development Innocentive www2.innocentive.com
  • 13. Ambito PublicGreen Challenge greenchallenge.info
  • 14. Ambito Programming Competition TopCoder www.topcoder.com
  • 15. Crowdsourcing platforms open source PITCHING ENGINESovvero piattaforme web basate sui principi del crowdsourcing
  • 16. LE AZIENDEAprono all’esterno il loro processo di innovazione.Innovazione o fregatura? Lamentano un lavoro speculativo. I PROFESSIONISTI
  • 17. Più domande che risposte Può davvero nuocere alle società di creatività? Specula sull’individuo o lo promuove? Crowdsourcing = Opensource Openmind è d’accordo?
  • 18. Per chi volesse approfondireIN RETE IN LIBRERIAWhy the power of the crowd is Howe, J. (2006)driving the future of business Crowdsourcing: Why the PowerBlog di Jeff Howe of the Crowd Is Driving thehttp://crowdsourcing.typepad.com/ Future of BusinessCrowsourcing.org C. Handerson (2006)http://www.crowdsourcing.org/ The long tailCrowdsourcing Network Italia D. Tapscott e A. Williams (2007)www.crowdsourcingnetwork.it WikinomicsOpen Innovators S. Torregrossa, Masse creativehttp://www.openinnovators.net/ Libro in free download
  • 19. www.openmnindonline.it Workshop “We work for leaders” 28 febbraio 2011 Autore: Erminia MalacridaQuesta presentazione è stata rilasciata sotto licenza: Attribution-NonCommercial 3.0 Unported [Si ringrazia per le immagini Eugenio G.Tursi]

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