Web Design in 2009
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Web Design in 2009

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My presentation for Barcamp Gent (Dec 2009), but unfortunately I didn't make it. You'll see that's it a more "updated" version of my previous Barcamp Gent presentation:

My presentation for Barcamp Gent (Dec 2009), but unfortunately I didn't make it. You'll see that's it a more "updated" version of my previous Barcamp Gent presentation:
http://www.slideshare.net/erlend/what-web-designers-could-learn-from-print-designers-presentation

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Web Design in 2009 Presentation Transcript

  • 1. Web Design Monday 28 December 2009
  • 2. Web 2.0 is so 2005 Monday 28 December 2009
  • 3. And yet people still say ... “I want that design to be more 2.0” Monday 28 December 2009
  • 4. 2009 - 2005 = 4 years Monday 28 December 2009
  • 5. Who’s fault is that? Monday 28 December 2009
  • 6. It’s everyone’s fault Everyone’s fault? Picture by flickr.com/photos/isayx3 Monday 28 December 2009
  • 7. It’s the ones to blame! We are everyone’s fault Monday 28 December 2009
  • 8. “We” everyone’s fault It’s as in: designers, developers, accounts, ... Monday 28 December 2009
  • 9. Why?everyone’sto hide It’s We love fault behind technology Monday 28 December 2009
  • 10. Web 2.0 & web 3.0 has brought us a lot of “new” (sometimes useful) stuff... Monday 28 December 2009
  • 11. ... but how has web design changed ever since? Monday 28 December 2009
  • 12. Web Design should become more mature Monday 28 December 2009
  • 13. This is what people think when you say you’re a web designer... Monday 28 December 2009
  • 14. My definition of web design: It’s a pixel perfect craft that communicates a clear & structured message. Monday 28 December 2009
  • 15. 2 things to keep in mind Monday 28 December 2009
  • 16. The internet is all about content & People get frustrated in no time Monday 28 December 2009
  • 17. 5 skills each web designer should practice Picture by flickr.com/photos/anjin Monday 28 December 2009
  • 18. ... or at least should have an interest in! Monday 28 December 2009
  • 19. 1 Information Design 2 Usability 3 Typography 4 Visual Language 5 Change - ? Monday 28 December 2009
  • 20. Skill 1: Get addicted to Information Design Picture by konigi.com Monday 28 December 2009
  • 21. “Information design makes complex information easier to understand and use” Monday 28 December 2009
  • 22. ‣ Human-centered design ‣ Measure information density ‣ What’s the knowledge base of my audience? ‣ Whitespace is sexy ‣ Prioritize ‣ Respect Standards Monday 28 December 2009
  • 23. Monday 28 December 2009
  • 24. Skill 2: Usability, to ease everyone’s mind Picture by flickr.com/photos/jepoirrier Monday 28 December 2009
  • 25. “Don’t make me think - please” Monday 28 December 2009
  • 26. ‣ “What we design for” VS “How people really use it” ‣ Sense of Location ‣ What elements are clickable? ‣ Visual Hierarchy ‣ Less noise more signal ‣ Be consistent: it gives people the grip they need Monday 28 December 2009
  • 27. Monday 28 December 2009
  • 28. Who doesn’t recognize these shapes? Monday 28 December 2009
  • 29. Skill 3: Typography, yes we Kern Monday 28 December 2009
  • 30. “typography is the art and technique of arranging type” Monday 28 December 2009
  • 31. ‣ Drop the tiny font-size ‣ Use different font-faces ‣ People Love color ‣ What should be emphasized? Monday 28 December 2009
  • 32. Monday 28 December 2009
  • 33. Skill 4: Visual Language Picture by flickr.com/photos/41894180030@N01 Monday 28 December 2009
  • 34. Matching content and design. “Are they telling the same story?” Monday 28 December 2009
  • 35. ‣ Your design should communicate something ‣ There’s no such thing as; “One template to rule them all” ‣ Design your content, not only the surrounding elements ‣ Your header & footer shouldn’t be the only Climax ‣ Your copy should be part of the lay-out Monday 28 December 2009
  • 36. Monday 28 December 2009
  • 37. Monday 28 December 2009
  • 38. Skill 5 change Monday 28 December 2009
  • 39. “Find a piece of the status-quo and try to change it” Seth Godin Monday 28 December 2009
  • 40. “You can tell who the pioneers are from the arrows sticking out of their backs” Hugh MacLeod Monday 28 December 2009
  • 41. Web design is Craftsmanship Craftsmanship gets noticed twice as hard Picture by flickr.com/photos/jepoirrier Monday 28 December 2009
  • 42. Web design is functional, it goes further then creating a good looking website Monday 28 December 2009
  • 43. Every website has a goal How do we support the visitor in completing that goal? Monday 28 December 2009
  • 44. Good Web design equals higher ROI and a bunch of happy visitors Monday 28 December 2009
  • 45. ... Everyone is happy! Monday 28 December 2009
  • 46. That’s it! Erlend Debast Web designer @ proximity BBDO twitter.com/erlend erlend@artueel.be Monday 28 December 2009