Web Design in 2009

Web Design Monday 28 December 2009

Web 2.0 is so 2005 Monday 28 December 2009

And yet people still say ... “I want that design to be more 2.0” Monday 28 December 2009

2009 - 2005 = 4 years Monday 28 December 2009

Who’s fault is that? Monday 28 December 2009

It’s everyone’s fault Everyone’s fault? Picture by flickr.com/photos/isayx3 Monday 28 December 2009

It’s the ones to blame! We are everyone’s fault Monday 28 December 2009

“We” everyone’s fault It’s as in: designers, developers, accounts, ... Monday 28 December 2009

Why?everyone’sto hide It’s We love fault behind technology Monday 28 December 2009

Web 2.0 & web 3.0 has brought us a lot of “new” (sometimes useful) stuff... Monday 28 December 2009

... but how has web design changed ever since? Monday 28 December 2009

Web Design should become more mature Monday 28 December 2009

This is what people think when you say you’re a web designer... Monday 28 December 2009

My definition of web design: It’s a pixel perfect craft that communicates a clear & structured message. Monday 28 December 2009

2 things to keep in mind Monday 28 December 2009

The internet is all about content & People get frustrated in no time Monday 28 December 2009

5 skills each web designer should practice Picture by flickr.com/photos/anjin Monday 28 December 2009

... or at least should have an interest in! Monday 28 December 2009

1 Information Design 2 Usability 3 Typography 4 Visual Language 5 Change - ? Monday 28 December 2009

Skill 1: Get addicted to Information Design Picture by konigi.com Monday 28 December 2009

“Information design makes complex information easier to understand and use” Monday 28 December 2009

‣ Human-centered design ‣ Measure information density ‣ What’s the knowledge base of my audience? ‣ Whitespace is sexy ‣ Prioritize ‣ Respect Standards Monday 28 December 2009

Monday 28 December 2009

Skill 2: Usability, to ease everyone’s mind Picture by flickr.com/photos/jepoirrier Monday 28 December 2009

“Don’t make me think - please” Monday 28 December 2009

‣ “What we design for” VS “How people really use it” ‣ Sense of Location ‣ What elements are clickable? ‣ Visual Hierarchy ‣ Less noise more signal ‣ Be consistent: it gives people the grip they need Monday 28 December 2009

Who doesn’t recognize these shapes? Monday 28 December 2009

Skill 3: Typography, yes we Kern Monday 28 December 2009

“typography is the art and technique of arranging type” Monday 28 December 2009

‣ Drop the tiny font-size ‣ Use different font-faces ‣ People Love color ‣ What should be emphasized? Monday 28 December 2009

Skill 4: Visual Language Picture by flickr.com/photos/41894180030@N01 Monday 28 December 2009

Matching content and design. “Are they telling the same story?” Monday 28 December 2009

‣ Your design should communicate something ‣ There’s no such thing as; “One template to rule them all” ‣ Design your content, not only the surrounding elements ‣ Your header & footer shouldn’t be the only Climax ‣ Your copy should be part of the lay-out Monday 28 December 2009

Skill 5 change Monday 28 December 2009

“Find a piece of the status-quo and try to change it” Seth Godin Monday 28 December 2009

“You can tell who the pioneers are from the arrows sticking out of their backs” Hugh MacLeod Monday 28 December 2009

Web design is Craftsmanship Craftsmanship gets noticed twice as hard Picture by flickr.com/photos/jepoirrier Monday 28 December 2009

Web design is functional, it goes further then creating a good looking website Monday 28 December 2009

Every website has a goal How do we support the visitor in completing that goal? Monday 28 December 2009

Good Web design equals higher ROI and a bunch of happy visitors Monday 28 December 2009

... Everyone is happy! Monday 28 December 2009

That’s it! Erlend Debast Web designer @ proximity BBDO twitter.com/erlend erlend@artueel.be Monday 28 December 2009

http://www.slideshare.net	12
http://chrisrutz.de	10
http://alhaqqagency.wordpress.com	3
http://mitertuliablog.blogspot.com	2
http://facebook.slideshare.com	1
http://www.lmodules.com	1
http://jackychong.tumblr.com	1

Web Design in 2009

by Erlend Debast on Dec 28, 2009

Accessibility

Categories

Tags

Upload Details

Usage Rights

7 Embeds 30

Statistics

Web Design in 2009 — Presentation Transcript