Web Design in 2009

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My presentation for Barcamp Gent (Dec 2009), but unfortunately I didn't make it. You'll see that's it a more "updated" version of my previous Barcamp Gent presentation:
http://www.slideshare.net/erlend/what-web-designers-could-learn-from-print-designers-presentation

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Web Design in 2009

  1. 1. Web Design Monday 28 December 2009
  2. 2. Web 2.0 is so 2005 Monday 28 December 2009
  3. 3. And yet people still say ... “I want that design to be more 2.0” Monday 28 December 2009
  4. 4. 2009 - 2005 = 4 years Monday 28 December 2009
  5. 5. Who’s fault is that? Monday 28 December 2009
  6. 6. It’s everyone’s fault Everyone’s fault? Picture by flickr.com/photos/isayx3 Monday 28 December 2009
  7. 7. It’s the ones to blame! We are everyone’s fault Monday 28 December 2009
  8. 8. “We” everyone’s fault It’s as in: designers, developers, accounts, ... Monday 28 December 2009
  9. 9. Why?everyone’sto hide It’s We love fault behind technology Monday 28 December 2009
  10. 10. Web 2.0 & web 3.0 has brought us a lot of “new” (sometimes useful) stuff... Monday 28 December 2009
  11. 11. ... but how has web design changed ever since? Monday 28 December 2009
  12. 12. Web Design should become more mature Monday 28 December 2009
  13. 13. This is what people think when you say you’re a web designer... Monday 28 December 2009
  14. 14. My definition of web design: It’s a pixel perfect craft that communicates a clear & structured message. Monday 28 December 2009
  15. 15. 2 things to keep in mind Monday 28 December 2009
  16. 16. The internet is all about content & People get frustrated in no time Monday 28 December 2009
  17. 17. 5 skills each web designer should practice Picture by flickr.com/photos/anjin Monday 28 December 2009
  18. 18. ... or at least should have an interest in! Monday 28 December 2009
  19. 19. 1 Information Design 2 Usability 3 Typography 4 Visual Language 5 Change - ? Monday 28 December 2009
  20. 20. Skill 1: Get addicted to Information Design Picture by konigi.com Monday 28 December 2009
  21. 21. “Information design makes complex information easier to understand and use” Monday 28 December 2009
  22. 22. ‣ Human-centered design ‣ Measure information density ‣ What’s the knowledge base of my audience? ‣ Whitespace is sexy ‣ Prioritize ‣ Respect Standards Monday 28 December 2009
  23. 23. Monday 28 December 2009
  24. 24. Skill 2: Usability, to ease everyone’s mind Picture by flickr.com/photos/jepoirrier Monday 28 December 2009
  25. 25. “Don’t make me think - please” Monday 28 December 2009
  26. 26. ‣ “What we design for” VS “How people really use it” ‣ Sense of Location ‣ What elements are clickable? ‣ Visual Hierarchy ‣ Less noise more signal ‣ Be consistent: it gives people the grip they need Monday 28 December 2009
  27. 27. Monday 28 December 2009
  28. 28. Who doesn’t recognize these shapes? Monday 28 December 2009
  29. 29. Skill 3: Typography, yes we Kern Monday 28 December 2009
  30. 30. “typography is the art and technique of arranging type” Monday 28 December 2009
  31. 31. ‣ Drop the tiny font-size ‣ Use different font-faces ‣ People Love color ‣ What should be emphasized? Monday 28 December 2009
  32. 32. Monday 28 December 2009
  33. 33. Skill 4: Visual Language Picture by flickr.com/photos/41894180030@N01 Monday 28 December 2009
  34. 34. Matching content and design. “Are they telling the same story?” Monday 28 December 2009
  35. 35. ‣ Your design should communicate something ‣ There’s no such thing as; “One template to rule them all” ‣ Design your content, not only the surrounding elements ‣ Your header & footer shouldn’t be the only Climax ‣ Your copy should be part of the lay-out Monday 28 December 2009
  36. 36. Monday 28 December 2009
  37. 37. Monday 28 December 2009
  38. 38. Skill 5 change Monday 28 December 2009
  39. 39. “Find a piece of the status-quo and try to change it” Seth Godin Monday 28 December 2009
  40. 40. “You can tell who the pioneers are from the arrows sticking out of their backs” Hugh MacLeod Monday 28 December 2009
  41. 41. Web design is Craftsmanship Craftsmanship gets noticed twice as hard Picture by flickr.com/photos/jepoirrier Monday 28 December 2009
  42. 42. Web design is functional, it goes further then creating a good looking website Monday 28 December 2009
  43. 43. Every website has a goal How do we support the visitor in completing that goal? Monday 28 December 2009
  44. 44. Good Web design equals higher ROI and a bunch of happy visitors Monday 28 December 2009
  45. 45. ... Everyone is happy! Monday 28 December 2009
  46. 46. That’s it! Erlend Debast Web designer @ proximity BBDO twitter.com/erlend erlend@artueel.be Monday 28 December 2009

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