Where are tech savvy trend
spotters pointing their radars?
Marketing of High-Tech Products,
Services and Experiences
November - 2009
What does “Trend” mean?
A general development or change in a situation or
in the way that people are behaving…
What does “Trend Spotter” mean?
A trend spotter is someone who specializes in
identifying emerging trends.
Harry McCracken (Editor of Technologizer)
Padmasree Warrior (CTO at Cisco Systems) twitter.com/Padmasree
Dave Zatz (Digital lifestyle writer) twitter.com/davezatz
Rafe Needleman (Editor of Webware) twitter.com/Rafe
Jason Snell (Editorial Director of Macworld) twitter.com/jsnell
Charlene Li (Author and thought leader) twitter.com/charleneli
Lance Ulanoff (Editor in Chief of PCMag) twitter.com/LanceUlanoff
Jeremiah Owyang (Analyst, Forrester Rsrch) twitter.com/jowyang
Paul Thurrott (Founder, Windows Supersite) twitter.com/thurrott
Rob Enderle (Analyst, Enderle Group) twitter.com/Enderle
• We are becoming more mobile.
• Mobile phones are not any more the only
mobile gadget we have.
• Mobile broadband gives us new opportunitites.
• The way of using internet changing.
• The applications we use become more
• Result ; popularity of online music, storage
# Cloud Technology!
What is “Cloud Technology” ?
“Cloud Technology" is a word to describe that
modern users will "rent" or borrow online
software instead of actually purchasing and
installing it on their home computers.