Basic of Social Media for SMB


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This is the deck for sharing session with SMB in Kota Kinabalu on 3 Sept.

1. Knowledge sharing on Social Media for SMB
2. Introduction about Venture Capital

Deck is targeting SMB

Published in: Investor Relations
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  • This presentation is targeting SMBs who are keen to undertake social media to grow their business.
  • 1. Basic info for SMB to know and consider before embarking into social media to grow its business 2. What VCs do
  • Why SMB should use social media? What is social media for? Customer and consumer are not the same group of people. Some considerations : Market your product Build your brand Engaging with customers Grow your consumer base
  • These are the channels, and there are many tools & technology used to support them. Some examples: Micro-blogging – twitter, tools tweetdeck, Seesmic Social network – Facebook, mySpace, Linked-In Media sharing – YouTube, Flickr Forum –, 5. Bookmarking – Digg, Delicious But you need to choose which channel(s) suitable for your product & plan
  • Some tools are free and you can manage your own. Service providers come with a price and you need not to worry about having the right expertise, but you need to know what you want to achieve and the metrics Aiding tools are paid ones and you need resources to manage them.
  • It is important to know what are your key measurements. These are just points to get your thinking going
  • Venture Capital is a type of  private equity  capital typically provided for early-stage, high-potential,  growth  companies in the interest of generating a return through an eventual realization event such as an  IPO  or  trade sale  of the company. We manage high networth individuals or institutional funds and make investment of their behalf with an interest to make returns. Teak Capital is a Malaysian based Venture Capital Management company founded in Oct 2008. It is one of the 54 registered Venture Capital management companies with the Securities Commission. We are also one of Malaysian Venture Capital (Mavcap) outsourced partners. Every VC is unique as each and every one of us has our own goals, appetite, style of investing, managing and working with companies. As for TC, we choose to be active in our investee companies as we believe in growing together with the companies. Let me introduce you to my colleagues. Ms Chok is the MD, and he was the MD of BI Walden, a VC set up in Malaysia as a Joint Venture between Walden International ( a JV based in Silicon Valley) and Bank Industry (now known as SME Bank). Prior to this she was Senior General Manager and Head of the Corporate Finance Department at Arab-Malaysian Bank, the largest Merchant Bank in Malaysia where she participated in listing for more than 100 companies. Chong has vast experience in semiconductor industry and prior to joining BI Walden, he was at Motorola where he grew as a season investment manager. My core area of interest is ICT and prior to Teak Capital, I was with Microsoft. s The company was founded by Ms Chok Kwee Bee, CK Chong and I. Every VC has its own style of managing companies
  • Basic of Social Media for SMB

    1. 2. <ul><li>Social Media for SMB </li></ul><ul><li>About Venture Capital </li></ul>WHAT WILL I COVER
    2. 3. <ul><ul><ul><ul><li>Channel to inform </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Get feedback </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Respond </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Influence </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Driving business outcomes </li></ul></ul></ul></ul>
    4. 11. Source Government Private or Semi-Private High Net Worth Individuals Equity No equity involved Equity of the company Equity of the company Goal Completion of IP creation, commercialisation Return$ Return$ & Exploring new ventures Duration Short term (<1 year) 3-5 years Unknown, usually long term Payback Only if defaulted Upon exit or as mutually agreed Mutually agreed Reporting Milestone or Reimbursement basis provider not involved in managing company Depends on the stage of the company representation on the Board of Director Loose Coaching Not inclusive Inclusive through investment Depends on angel’s available time and interest
    5. 12. Note : The duration is just a rough estimation and differs from one VC to another
    6. 14. <ul><li>Venture Capital </li></ul><ul><li>Active participation </li></ul><ul><li>Experience in working with Tech companies </li></ul><ul><li>Network and global linkages </li></ul><ul><li>Areas of interests : </li></ul><ul><li>Software and IT, Internet, Wireless & Mobility, High Growth Technology, Electronics, Green Tech </li></ul><ul><li>Start-up to Pre-IPO stages </li></ul>Chok Kwee Bee : Managing Director CK Chong: Senior Vice President Eliza Noordin : Vice President
    7. 16. PORTFOLIO designs, develops and markets semiconductor testers that verifies the functionality of semiconductor and electronic components provide businesses with premium youth targeted research, advertising and e-commerce direct sales opportunities