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Twitter 101

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Want to take your Twitter to the next level? Check out my tips and tricks for your twitter account.

Want to take your Twitter to the next level? Check out my tips and tricks for your twitter account.

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  • 1. helloericritter.com Compiled by: 1 Twitter 101 Eric Ritter
  • 2. helloericritter.com 2 Source: http://instagram.com/p/nm695/
  • 3. helloericritter.com People use social media to get the things they need from each other, rather than from traditional institutions like corporations. 3
  • 4. helloericritter.com No more middle men. 4
  • 5. helloericritter.com Be approachable. Be authentic. Share things that make people feel intelligent or in the know. 5
  • 6. helloericritter.com SocialMediaStrategy ‣ Plan ‣ Create ‣ Measure 6
  • 7. helloericritter.com HowToPlanYourSocialMedia ‣ Choose a focus ‣ Sales ‣ Awareness ‣ Loyalty ‣ Pick success metrics(KPIs) ‣ Clicks / Conversions ‣ Growth / Likes ‣ Engagement ‣ Influence 7
  • 8. helloericritter.com HowtoCreateContent ‣ Content creation needs to be driven by: ‣ Attributes: Specifics of the brands products & services. ‣ Aspirations: What the brand stands for or mission. 8
  • 9. helloericritter.com HowtoCreateContent ‣ A good content strategy inspires conversation ‣ 1) Evergreen: promotes core values ‣ 2) Real-time: leverage the cultural zeitgeist and connect to it. ‣ Planned spontaneity ‣ Around specific events ‣ A successful content strategy is always experimenting ‣ Continue doing what works 9
  • 10. helloericritter.com HowtoMeasure ‣ Create a baseline ‣ Chart your KPIs ‣ Discover opportunities 10
  • 11. helloericritter.com 11 Source: http://moz.com/beginners-guide-to-social-media/twitter
  • 12. helloericritter.com Twitter ‣ It’s all about Information ‣ People love being the first to know and tell others about it ‣ Twitter is about being the first to know something ‣ People share things that make them feel intelligent / in the know (informative / news) ‣ Tweet Lifespan: 24-48 hours 12
  • 13. helloericritter.com ‣ Tweet: A 140-character message. ‣ Retweet (RT): Re-sharing or giving credit to someone else. ‣ Feed: The stream of tweets you see on your homepage. It's comprised of updates from users you follow. ‣ Handle: Your username. ‣ Mention (@): A way to reference another user by his username in a tweet (e.g. @mashable). ‣ Direct Message (DM): A private, 140-character message between two people. You may only DM a user who follows you. ‣ Hashtag (#): A way to denote a topic of conversation or participate in a larger linked discussion (e.g. #AmericanIdol, #Obama). 13
  • 14. helloericritter.com #Hashtag 14
  • 15. helloericritter.com 15 Source: http://jennstrends.com/format-new-twitter-header-image-2014/
  • 16. helloericritter.com Postingoptions 16
  • 17. helloericritter.com SharingANewBlog 17 Posting Strategy: ✓ On publish ✓ 1 hour later ✓ 3 hours later ✓ Next day ✓ Next week ✓ Next month ✓ Two months Source: https://blog.kissmetrics.com/double-your-social-media-traffic/
  • 18. helloericritter.com BestPractice:KeepTweetsShort 18 #ProTip: Leave enough room for people to RT you. Source: Dan Zarrella
  • 19. helloericritter.com BestPractice:UseTwitter Handles 19 #ProTip: Including a user or brand’s handle will increase the chances that they will RT you.
  • 20. helloericritter.com BestPractice:KnowReplyversus Mention 20 #ProTip: Anyone who follows both the person being tweeted at AND the tweeter can see a “reply” tweet.
  • 21. helloericritter.com 21 Tweets with one or two hashtags receive 21%higher engagement than those with three or more hashtags. Source: Salesforce
  • 22. helloericritter.com UseHashtags Judiciously Including more than two in a tweet is probably overkill, and you only need to tag the most important word that represents the theme of your tweet. Source: Twitter 22
  • 23. helloericritter.com Don’tForce TrendingHashtags 17% of the top 1,000 search terms on Twitter “churn over” on an hourly basis. Source: Twitter 23
  • 24. helloericritter.com BestPractice:IncorporateVisual Content 24 Source: Simply Measured
  • 25. helloericritter.com BestPractice:DirectlyUpload PhotostoTwitter 25 [NO]
  • 26. helloericritter.com BestPractice:DirectlyUpload PhotostoTwitter 26 [YES]
  • 27. helloericritter.com BestPractice:DirectlyUpload PhotostoTwitter 27 Source: Simply Measured
  • 28. helloericritter.com BestPractice:PlaceLinksin MiddleofTweet 28 Source: Dan Zarrella
  • 29. helloericritter.com BestPractice:IncludeLinksin ProfileBio 29
  • 30. helloericritter.com BestPractice:UseShortened Links 30 #ProTip: Links can be around 20 characters before they get cropped with an ellipses.
  • 31. helloericritter.com BestPractice:OptimizePosting Schedule 31 Source: followerwonk.com
  • 32. helloericritter.com 32
  • 33. helloericritter.com MoreResources ‣ http://blog.kissmetrics.com/twitter-marketing-guide/ ‣ http://followerwonk.com/ ‣ http://moz.com/beginners-guide-to-social-media/twitter
 33
  • 34. helloericritter.com 34 Thank You Twitter @EricRitter Email eric@helloericritter.com