@OwneytheDogErin Blasco, public programs & social   media, National Postal Museum
Who is [was?] Owney•   1888-1897•   Pal of Railway Mail clerks•   Good luck charm•   Postmaster General’s darling•   Trave...
Owney Today•   New exhibit, makeover•   Stamp•   E-book•   Curriculum•   Look-Alike Contest•   Annual “Owney Fest”•   Soci...
Why is he Using Social Media?• Fan of speedy, high tech  communication• 1890s canine celeb = newspapers  2012 = Twitter• A...
Owney’s Conversation Topics• Stuff @PostalMuseum can’t say• Weird stuff in the collection• Historical dogs, animals in  po...
Owney’s Challenges• Evaluating if fans are learning• Refining audience segmentation  (@PostalMuseum vs. Owney)• Identifyin...
Owney’s Shout Out to his Museum             Mascot Friends•   Mr. Blobby the Blobfish:                    •   Johny Gadsby...
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SI Tweet Up - Owney the Dog

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Erin Blasco's presentation on @OwneytheDog from the @PostalMuseum.

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SI Tweet Up - Owney the Dog

  1. 1. @OwneytheDogErin Blasco, public programs & social media, National Postal Museum
  2. 2. Who is [was?] Owney• 1888-1897• Pal of Railway Mail clerks• Good luck charm• Postmaster General’s darling• Traveling celeb, mascot @OwneytheDog | facebook.com/Owney | @ErinBlasco
  3. 3. Owney Today• New exhibit, makeover• Stamp• E-book• Curriculum• Look-Alike Contest• Annual “Owney Fest”• Social media user @OwneytheDog | facebook.com/Owney | @ErinBlasco
  4. 4. Why is he Using Social Media?• Fan of speedy, high tech communication• 1890s canine celeb = newspapers 2012 = Twitter• Advocate for postal workers• Combines museum topic areas• Curious, social lifelong learner• Approachable history @OwneytheDog | facebook.com/Owney | @ErinBlasco
  5. 5. Owney’s Conversation Topics• Stuff @PostalMuseum can’t say• Weird stuff in the collection• Historical dogs, animals in postal history• Transportation, mail, and food• Snooping new exhibits at night @OwneytheDog | facebook.com/Owney | @ErinBlasco
  6. 6. Owney’s Challenges• Evaluating if fans are learning• Refining audience segmentation (@PostalMuseum vs. Owney)• Identifying audience needs, interests and meeting them with museum resources• Bigger projects (crowdsourcing transcription) @OwneytheDog | facebook.com/Owney | @ErinBlasco
  7. 7. Owney’s Shout Out to his Museum Mascot Friends• Mr. Blobby the Blobfish: • Johny Gadsby• http://twitter.com/mrblobbyam • http://twitter.com/johngadsby• SUE the T-Rex • Maurice the Miner• http://twitter.com/suethetrex • http://twitter.com/mauricetheminer• Djehutymose • Sandy the Mammoth• http://twitter.com/djehutymose • http://twitter.com/SandytheMammoth• LAS Mummy• http://twitter.com/lasmmummy • Camilla • http://twitter.com/Camilla_SDO• KVM Mummy• http://twitter.com/kvmmummy • Dippy • http://twitter.com/NHM_Dippy• Guerriere Terrier• http://www.facebook.com/people/Guerriere- • Oisin the Deer Terrier/100002603759151 • http://twitter.com/OisinTheDeer• Sabra Sabertooth• http://twitter.com/SabraSabertooth @OwneytheDog | facebook.com/Owney | @ErinBlasco

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