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It’s not about social media. It’s about being more social.

It’s not about social media. It’s about being more social.

See our blog post at www.museumsandtheweb.com/blog

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    #musesocial #musesocial Presentation Transcript

    • Welcome to“What Do We Really Know about SocialMedia in Museums?”It’s not about social media. It’s about being more social.
    • Hashtag to follow: #musesocialIn the room now• Elissa Frankle, US Holocaust Memorial Museum, @museums365• Georgina Goodlander, Smithsonian American Art Museum, @bathlander• Victoria Portway, National Air and Space Museum, @sluggernova• Jeff Gates, Smithsonian American Art Museum, @outtacontext• Darren Milligan, Smithsonian Center for Education and Museum Studies, @darrenmilligan
    • Hashtag to follow: #musesocial• Rachel Greiner, National Air and Space Museum, @gator_rach• Brian Alpert, Smithsonian Office of the CIO, @balpert• Erin Blasco, Smithsonian Postal Museum, @erinblascoTwitterly here:• Sarah Banks, National Museum of Natural History, @sbanks20• Amelia Wong, US Holocaust Memorial Museum,
    • Intended Outcomes• document the state of social media in museum practice• help each other tackle big questions, issues• become better communicators• be bold, be brave• record awesome thoughts• keep the #musesocial conversation going
    • Polls, Storify, & Morewww.museumsandtheweb.com/b logIn our #musesocial blog post there, you’ll find links to our pollquestions, Storify, SlideShare , and wiki
    • Audiences (broadcast mode) vs.Communities (dialog mode)Audiences are nolonger relevant. Longlive communities! . Discuss passionately.
    • What do our visitors want from online outreach?3% said “valid science and authentic history.” 97% said “cats.”
    • LearningPeople don’t learnthrough social media.And even if they do, you can’ttell..
    • Measuring learning on social media: L LURNING Secret algorithm: This day in history tweet+ link to collections+ learning outcome approved by education dept+ curatorial and PR review cute cat photos lacking connection to mission+ cat photo deeply relatedcurator tweets today. Sleeping in a basket of clean laundry. No kitty to mission/ number of followers= Lurning score = 82 Pandasonian @Pandasonian Gave you L+ in social media learning
    • RolesEveryone shouldspeak on behalf ofmuseums. Discuss interdisciplinarily.
    • We can’t let *everyone* speak on behalf of the museum via social media. Pandasonian @Pandasonian You wouldn’t believe what they made me eat today. Think I might hurl on a tourist. Cheap food. Pandasonian @Pandasonian Woot, my girlfriend is knocked up! Wait, was I not supposed to share that yet? Pandasonian @Pandasonian So many people taking my photo. Does this new landscaping make me look fat? Pandasonian @Pandasonian My poop on Instagram: instagr.am/p/pandapoop
    • MetricsWe don’t measureengagement withexhibits. Why should wemeasure it with socialmedia?Discuss with vigor.
    • Having lots of followers doesn’t indicate success! #justsayin!
    • Let’s keep talking!
    • Hashtag to follow: #musesocialIn the room now• Elissa Frankle, US Holocaust Memorial Museum, @museums365• Georgina Goodlander, Smithsonian American Art Museum, @bathlander• Victoria Portway, National Air and Space Museum, @sluggernova• Jeff Gates, Smithsonian American Art Museum, @outtacontext• Darren Milligan, Smithsonian Center for Education and Museum Studies, @darrenmilligan
    • Hashtag to follow: #musesocial• Rachel Greiner, National Air and Space Museum, @gator_rach• Brian Alpert, Smithsonian Office of the CIO, @balpert• Erin Blasco, Smithsonian Postal Museum, @erinblascoTwitterly here:• Sarah Banks, National Museum of Natural History, @sbanks20• Amelia Wong, US Holocaust Memorial Museum, @amelialikespie
    • Polls, Storify, & Morewww.museumsandtheweb.com/b logIn our #musesocial blog post there, you’ll find links to our pollquestions, Storify, SlideShare , and wiki
    • The end! Pandasonian @Pandasonian Burp. Sorry. #toomuchbamboo