Welcome to“What Do We Really Know about SocialMedia in Museums?”It’s not about social   media. It’s about being more social.
Hashtag to follow:             #musesocialIn the room now• Elissa Frankle, US Holocaust Memorial Museum,  @museums365• Geo...
Hashtag to follow:             #musesocial• Rachel Greiner, National Air and Space  Museum, @gator_rach• Brian Alpert, Smi...
Intended Outcomes• Educate ourselves about SM  practice• Be a supportive community• Help professionals speak to  colleague...
Audiences (broadcast       mode) vs.Communities (dialog mode)Audiences are nolonger relevant. Longlive communities!       ...
What do our visitors want from online                outreach?3% said “valid science and authentic history.”              ...
LearningPeople don’t learnthrough socialmedia.And even if they do, you can’ttell.
Measuring learning on social media:                                                   L     LURNING                       ...
RolesEveryone shouldspeak on behalf ofmuseums. Discuss interdisciplinarily.
We can’t let *everyone* speak on behalf of      the museum via social media.                           Pandasonian @Pandas...
MetricsWe don’t measureengagement withexhibits. Why should wemeasure it with socialmedia?Discuss with vigor.
Having lots of followers doesn’t       indicate success!                         #justsayin!
Let’s keep talking!
Hashtag to follow:             #musesocialIn the room now• Elissa Frankle, US Holocaust Memorial Museum,  @museums365• Geo...
Hashtag to follow:             #musesocial• Rachel Greiner, National Air and Space  Museum, @gator_rach• Brian Alpert, Smi...
The end!
Learning   • For now, learning = change in knowledge,      behavior, attitude, engagement/interest, or skills.   • Does le...
Who should speak on behalf of         museums?• Do our audiences want to hear from more people?  (Friend a building?)• Is ...
• Are we using SM to create dialog? Or are we  using it to broadcast?• Should we be using sm to create channels  outside t...
Muse social pres   almost final
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Muse social pres almost final

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Muse social pres almost final

  1. 1. Welcome to“What Do We Really Know about SocialMedia in Museums?”It’s not about social media. It’s about being more social.
  2. 2. Hashtag to follow: #musesocialIn the room now• Elissa Frankle, US Holocaust Memorial Museum, @museums365• Georgina Goodlander, Smithsonian American Art Museum, @bathlander• Victoria Portway, National Air and Space Museum, @sluggernova• Jeff Gates, Smithsonian American Art Museum, @outtacontext• Darren Milligan, Smithsonian Center for Education and Museum Studies, @darrenmilligan
  3. 3. Hashtag to follow: #musesocial• Rachel Greiner, National Air and Space Museum, @gator_rach• Brian Alpert, Smithsonian Office of the CIO, @balpert• Erin Blasco, Smithsonian Postal Museum, @erinblascoTwitterly here:• Sarah Banks, National Museum of Natural History, @sbanks20• Amelia Wong, US Holocaust Memorial Museum, @amelialikespie
  4. 4. Intended Outcomes• Educate ourselves about SM practice• Be a supportive community• Help professionals speak to colleagues, leadership about social strategies, issues• Grow understanding of SM followers
  5. 5. Audiences (broadcast mode) vs.Communities (dialog mode)Audiences are nolonger relevant. Longlive communities! . Discuss passionately.
  6. 6. What do our visitors want from online outreach?3% said “valid science and authentic history.” 97% said “cats.”
  7. 7. LearningPeople don’t learnthrough socialmedia.And even if they do, you can’ttell.
  8. 8. Measuring learning on social media: L LURNING Secret algorithm: This day in history tweet+ link to collections+ learning outcome approved by education dept+ curatorial and PR review- cute cat photos lacking connection to mission+ cat photo deeply relatedcurator tweets today. Sleeping in a basket of clean laundry. No kitty to mission/ number of followers= Lurning score = 82 Pandasonian @Pandasonian Gave you L+ in social media learning
  9. 9. RolesEveryone shouldspeak on behalf ofmuseums. Discuss interdisciplinarily.
  10. 10. We can’t let *everyone* speak on behalf of the museum via social media. Pandasonian @Pandasonian You wouldn’t believe what they made me eat today. Think I might hurl on a tourist. Cheap food. Pandasonian @Pandasonian Woot, my girlfriend is knocked up! Wait, was I not supposed to share that yet? Pandasonian @Pandasonian So many people taking my photo. Does this new landscaping make me look fat? Pandasonian @Pandasonian My poop on Instagram: instagr.am/p/pandapoop
  11. 11. MetricsWe don’t measureengagement withexhibits. Why should wemeasure it with socialmedia?Discuss with vigor.
  12. 12. Having lots of followers doesn’t indicate success! #justsayin!
  13. 13. Let’s keep talking!
  14. 14. Hashtag to follow: #musesocialIn the room now• Elissa Frankle, US Holocaust Memorial Museum, @museums365• Georgina Goodlander, Smithsonian American Art Museum, @bathlander• Victoria Portway, National Air and Space Museum, @sluggernova• Jeff Gates, Smithsonian American Art Museum, @outtacontext• Darren Milligan, Smithsonian Center for Education and Museum Studies, @darrenmilligan
  15. 15. Hashtag to follow: #musesocial• Rachel Greiner, National Air and Space Museum, @gator_rach• Brian Alpert, Smithsonian Office of the CIO, @balpert• Erin Blasco, Smithsonian Postal Museum, @erinblascoTwitterly here:• Sarah Banks, National Museum of Natural History, @sbanks20• Amelia Wong, US Holocaust Memorial Museum, @amelialikespie
  16. 16. The end!
  17. 17. Learning • For now, learning = change in knowledge, behavior, attitude, engagement/interest, or skills. • Does learning on SM look or sound different than it does in other museum environments? • Do SM followers want to learn? Followers sometimes say they want to be surprised, delighted, amused. How does this relate to learning? • Does learning happen within SM itself or does it only occur once a link has been clicked? • Can SM spark a change in skills or behavior—or are we limited at an “increase of knowledge” level? • How do we know if we From "museum consumers" achieved learningI want SM delighted by my @SometimesRhymes & @veomega: SM outcomes on SM?interactions with museums on social great when it gets visitors to try new things,media #musesocial - @richmintz not just stare @ screen. #musesocial - @museums365
  18. 18. Who should speak on behalf of museums?• Do our audiences want to hear from more people? (Friend a building?)• Is there a desire by more staff to participate in the museums social media outreach? If not everyone, who has the "right stuff" to participate in social media? What should the criteria be?• Are the biggest challenges in recruiting more voices for social media culture, policy, resource, perceived value, education, training?• Could resource constraints be reduced through greater participation from more staff?• What organizational culture shifts that need to occur for more to participate in social media?
  19. 19. • Are we using SM to create dialog? Or are we using it to broadcast?• Should we be using sm to create channels outside the main museum?• Is there a difference between fan boys, rabid fans, and community? Do fan boys build excitement or are they a distraction?
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