Show 65 | Keyword Data Lost | Edge of the Web Radio

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There's a bit of information that you need to know now if you are doing online marketing for your website.

Google Keyword Data, what searchers are typing in to find you, is now gone - finished, kaput - no longer there.

The day many SEO professionals hoped would never come, but feared eventually would, apparently has arrived today. It appears that Google has cut off keyword data altogether.

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Show 65 | Keyword Data Lost | Edge of the Web Radio

  1. 1. Show 65 GOOGLE : KEYWORDS LOST 9.28.13 1
  2. 2. • There’s a bit of information that you need to know now if you are doing online marketing for your website. • Google Keyword Data, what searchers are typing in to find you, is now gone – finished, kaput – no longer there. • The day many SEO professionals hoped would never come, but feared eventually would, apparently has arrived today. It appears that Google has cut off keyword data altogether. • We have a focus on that REALLY BIG news and what to do about it….on the Edge! 1-877-SEO-4-WEB 1-877-736-4932 2
  3. 3. EDGE OF THE WEB • Good Afternoon / I’m Erin Sparks / Joining Me In Studio Is Matt Roberts / Thomas Brodbeck from Site Strategics and Doug Karr From Marketing Tech Blog • Every Week We Bring You The Latest Internet & Mobile Marketing Trends / And The Cutting Edge Internet Marketing News To Use For A More Effective & Successful Online Strategy / Why? So You Can Spend Less Administrative Time In Your Business / Make More Money Without Wasting Your Days Away 1-877-SEO-4-WEB 1-877-736-4932 3
  4. 4. EDGE OF THE WEB • This Show Is Delivered By Site Strategics / We Are A Local Indianapolis Web Design And Internet Marketing Company / We Are Known Locally And Nationally For Search Engine Optimization / Google Dominance That Will Actually Translate To Sales – Not Just Good Rankings / For Your Free Consultation Go To Site Strategics Dot Com / That’s S-i-t-eStrategics Dot Com Or Call Us At 317-882-85 Hundred / That’s 882-85 Hundred 1-877-SEO-4-WEB 1-877-736-4932 4
  5. 5. • HOW YOU GET A HOLD OF US: • www.SiteStrategics.com • www.EdgeoftheWebRadio.com • Simply Google ―Indiana SEO‖ • Twitter: @erinsparks, @douglaskarr • Youtube: youtube/sitestrategics • NOW / LET’S FIND OUT WHAT’S HOT OF THE PRESS IN TODAY’S WEB WORLD INTERNET MARKETING NEWS INTRO 1-877-SEO-4-WEB 1-877-736-4932 5
  6. 6. Segment 1: News • SEARCH ENGINE LAND : SEO Companies Fined Over Fake Reviews / Matt McGee • SEARCH ENGINE LAND : MPAA: 82 Percent Of Searches Leading To Pirated Content Come From Google / Matt McGee • SEARCH ENGINE WATCH : Google to Ditch Cookies, Start Tracking Users With Anonymous Identifier? / Jennifer Slegg • TECHCRUNCH : Google+ May Finally Matter Thanks To YouTube Comments / Josh Constine 1-877-SEO-4-WEB 1-877-736-4932 6
  7. 7. WE’VE GOT AN APP! • • • • • • Listen to our podcasts All of our Videos Twitter Feed Facebook Photos of the Show Stats Bragging Page And…. • 1-877-SEO-4-WEB 1-877-736-4932 7 Score My Site Tool! Submit your site, and we’ll review it for you – give you some knowledge about hor the engines see you!
  8. 8. NEWSLETTER SIGNUP •HEY, WE WANTED TO EXTEND OUT AN INVITE TO JOIN UP TO OUR EDGE TALK NEWSLETTER! •FREE NEWSLETTER – AND COVERS EVERYTHING WE’RE ABOUT TO COVER ON THE SHOW AND MUCH MORE. •GET A LITTLE INSIDER INFORMATION: •WE ARE DROPPING A USEFUL PRO TIP INTO EACH NEWSLETTER AS WELL. GREAT TECHNIQUES TO MAKE YOUR SITE SING! •SIMPLY SIGNUP FOR THE NEWSLETTER ON EDGE OF THE WEB DOT COM OR SITE STRATEGICS DOT COM! 1-877-SEO-4-WEB 1-877-736-4932 8
  9. 9. Coming Up Two years ago it happened – Secure Searching for Logged-in Users Inside of Google Analytics, the keywords logged-in users were using to find sites, weren’t being displayed. It was bothersome, and was taking visibility away from anyone who was tracking the performance of their web site. This Month: Secure Searching Being Made Default For Everyone The keywords are gone – they are going away. What it is – and why was it done – and what it means to your success – coming up next segment 1-877-SEO-4-WEB 1-877-736-4932 9
  10. 10. Segment 2 : KEYWORDS LOST 1-877-SEO-4-WEB 1-877-736-4932 10
  11. 11. INTRO • Two years ago it happened – Secure Searching for Logged-in Users • Inside of Google Analytics, the keywords logged-in users were using to find sites, weren’t being displayed. • It was bothersome, and was taking visibility away from anyone who was tracking the performance of their web site. • This Month: Secure Searching Being Made Default For Everyone • (Apocalypse Now) • The keywords are gone – they are going away. What it is – and why was it done – and what it means to your success – coming up next segment 1-877-SEO-4-WEB 1-877-736-4932 11
  12. 12. EDGE OF THE WEB • Thanks For Listening / I’m Erin Sparks / Joined By My Colleague Tom Brodbeck with Site Strategics / Check Us Out At Site Strategics Dot Com / We Are Your Local Internet Marketing Management Company / We Do Cost Effective Web Design / With Google – Yahoo – Bing Search Engine Marketing Management That Not Only Provides You Great Rankings On Searches But Also Translates Into Actual Sales • Come In, Have A Cup Of Coffee And Let’s Talk About Your Online Success 1-877-SEO-4-WEB 1-877-736-4932 12
  13. 13. AND – NEW SERVICE FROM SITE STRATEGICS We are the fast & easy way for small businesses to make Mobile Apps We talked about how many apps are being launched daily, more apps are launched than babies being born daily! The reality is that with the adoption of the mobile devices and the ―second screen‖ marketing, the ability to connect with consumer loyalty is stronger than ever. Building an app can connect you to your customer It’s easy and fast We have templates for: • Restaurants • Realtors • Lawyers • Bands • Sports • Churches • Professional Services 1-877-SEO-4-WEB 1-877-736-4932 13
  14. 14. #EDGETALK : KEYWORDS LOST • The day many SEO professionals hoped would never come, but feared eventually would, apparently has arrived today. It appears that Google has cut off keyword data altogether. • Nearly two years after making one of the biggest changes to secure search that resulted in a steady rise in "(not provided)" data, Google has switched all searches over to encrypted searches using HTTPS. This means no more keyword data will be passed to site owners. 1-877-SEO-4-WEB 1-877-736-4932 14
  15. 15. #EDGETALK : KEYWORDS LOST • Encrypted Google searches don't pass the keyword data through to websites, thereby eliminating the ability to track users by their keyword searches. • The biggest impact for many site owners has been not being able to segment users by keywords within their web analytics software. 1-877-SEO-4-WEB 1-877-736-4932 15
  16. 16. #EDGETALK : KEYWORDS LOST • Quote from Google: • ―We want to provide SSL protection to as many users as we can, in as many regions as we can — we added non-signed-in Chrome omnibox searches earlier this year, and more recently other users who aren’t signed in. • We’re going to continue expanding our use of SSL in our services because we believe it’s a good thing for users…. The motivation here is not to drive the ads side — it’s for our search users.‖ 1-877-SEO-4-WEB 1-877-736-4932 16
  17. 17. #EDGETALK : KEYWORDS LOST • WHAT DOES THAT MEAN TO ME? • You’re blind • For Marketers, SEO Agencies, Web Site Owners, anyone who looks at traffic coming to any site – knowing what keywords area being used was essential in seeing swings of improved keyword traffic, and on top of that – what searchers were most interested in. 1-877-SEO-4-WEB 1-877-736-4932 17
  18. 18. #EDGETALK : KEYWORDS LOST • How This Impacts Marketers • In an article from Business2Community by Shelly Kramer: • In the simplest terms, as a marketer, it’s important for me to know what keyword terms drive traffic to our clients’ websites. • That information drives our website content strategy, our lead generation strategy, our blog content strategy, even our social media content strategy. 1-877-SEO-4-WEB 1-877-736-4932 18
  19. 19. #EDGETALK : KEYWORDS LOST • For instance, if I’ve got a client that sells little girls’ accessories, and I know there’s a lot of search traffic for the phrase ―girls red tutu‖ (instead of, say the phrase ―red tutus for girls‖) I’m going to make sure my product descriptions on the website use that phrase, my blog content uses that phrase and my social media content utilizes that phrase. • That’s like using honey to draw the bees. You do the homework to find out what it is they are searching for, then make sure your marketing messages and content speak in the language customers and prospects use when they are searching. 1-877-SEO-4-WEB 1-877-736-4932 19
  20. 20. #EDGETALK : KEYWORDS LOST • Another example: say your company makes a software product that’s a project management tool for B2B companies. And you know that certain keyword terms drive a lot of traffic to your website, and that traffic tends to convert at a fairly high rate. Obviously, you’ve likely been using those keyword terms in your landing page campaigns, your blog content and elsewhere in order to keep driving that traffic and those leads. • This change by Google will impact your ability to easily access this keyword information and your SEO tactics will need to adapt. 1-877-SEO-4-WEB 1-877-736-4932 20
  21. 21. IF YOU’RE TUNING IN! If you just tuned in: You’re Listing to Edge of the Web Radio We’re talking about a major change in Google’s Reporting of Search Traffic Data 1-877-SEO-4-WEB 1-877-736-4932 21
  22. 22. #EDGETALK : KEYWORDS LOST • WHY WAS IT DONE? • When questioned in 2011, Matt Cutts of Google was quick to respond that it was estimated that the amount of "(not provided)" visits "even at full roll-out ... would still be in the single-digit percentages of all Google searchers on Google.com." 1-877-SEO-4-WEB 1-877-736-4932 22
  23. 23. #EDGETALK : KEYWORDS LOST • Danny Sullivan, from his article on Search Engine Land says: • Done To Block The NSA? • The first is the whole US National Security Agency spying thing. In June, Google was accused of cooperating to give the NSA instant and direct access to its search data through the PRISM spying program, something the company has strongly denied. That hasn’t saved it from criticism. • Since then, Google’s waged a campaign to allow it to be more transparent about the number of spying requests it says it does receive — on a limited basis and not involving direct access — but which it’s forbidden by US law from disclosing. It also began increasing encryption between its own data centers. 1-877-SEO-4-WEB 1-877-736-4932 23
  24. 24. #EDGETALK : KEYWORDS LOST • Done To Boost Ad Sales? • The other reason is that Google recently made a change so that one of the easiest ways for publishers to see the actual terms that have been withheld over time is through the Google AdWords system. • See, apparently search terms aren’t so private that Google withholds them entirely. Rather, it withholds them from being transmitted in the clear across the internet. Publishers can still see these terms by going into the Google Webmaster Tools area, though they only see the top 2,000 per day and only going back for 90 days (something Google said earlier this month will increase to one year, in the future). 1-877-SEO-4-WEB 1-877-736-4932 24
  25. 25. #EDGETALK : KEYWORDS LOST • One final note, Google isn’t the only search engine on the planet. It’s just a pretty big one. You’ll still be able to access your search data from Bing and Yahoo and extrapolate that data to help craft your SEO strategy. • Stay Tuned : We’re going to continue our discussion about this Keyword Apocalypse , What to do about it 1-877-SEO-4-WEB 1-877-736-4932 25
  26. 26. What’s Coming Up • COMING UP / • COMING UP / THINK OF HIM AS WHAT THE ―E‖ NETWORK DOES FOR HOLLYWOOD NEWS / WE HAVE YOUR NATIONAL INTERNET TRENDS AND TECHNOLOGY INFORMANT JOINING US IN STUDIO FOR THE SEGMENT OUR ENTIRE LISTENING AUDIENCE CANNOT WAIT TO EXPERIENCE EVERY WEEK / MARKETING TECH BLOG WITH DOUG KARR IS RIGHT AFTER THIS 1-877-SEO-4-WEB 1-877-736-4932 26
  27. 27. Segment 3 : Marketing TechBlog 1-877-SEO-4-WEB 1-877-736-4932 27
  28. 28. #EDGETALK# • YOU’RE LISTENING TO EDGE OF THE WEB RADIO • WE’RE TALKING ABOUT INTERNET MARKETING AND INTERNET CONTENT TRENDS OF 2013 YOU WILL HEAR NO WHERE ELSE • WE’RE PRESENTED BY SITE STRATEGICS • YOUR LOCAL FACE TO FACE WEB DESIGN AND INTERNET MARKETING COMPANY – CALL US AT 1-877-SEO-4-WEB • WE’RE ONLINE AT S-I-T-E STRATEGICS DOT COM. You can catch all the information from the Show at EDGE OF THE RADIO DOT COM. We’ve got videos and audio of everything we do on the show and more. 1-877-SEO-4-WEB 1-877-736-4932 28
  29. 29. IF YOU’RE TUNING IN! If you just tuned in: You’re Listing to Edge of the Web Radio We’re talking to Doug Karr of Marketing Tech BLog 1-877-SEO-4-WEB 1-877-736-4932 29
  30. 30. Thanks to Doug from Marketing Tech Blog – always bringing a unique perspective on today’s endless internet landscape, I mean – man, you bring us up to date and help us focus in on the latest trends, Doug, tell the people how to check out what you do and how to follow you. 1-877-SEO-4-WEB 1-877-736-4932 31
  31. 31. Break Back: Segment 4 COMING UP / ALRIGHT – What to do about the new marketing environment we’re in – post keyword data. If you didn’t hear our earlier segment – the other shoe has fallen now in seeing the keywords that people type in to find your site. We’re blind, except for Adwords Data – what do we do now? Coming Up Next 1-877-SEO-4-WEB 1-877-736-4932 32
  32. 32. Segment 4 : KEYWORDS LOST 1-877-SEO-4-WEB 1-877-736-4932 33
  33. 33. INTRO • For nearly two years, marketers have been frustrated by a steadily increasing percentage of keywords (not provided). Recent changes by Google have sent those numbers soaring. • The site Not Provided Count now reports an average of nearly 74% of keywords not provided, and speculation abounds that it won't be long before 100% of keywords are masked. Without that referral data, our tasks as Internet marketers become far more difficult—but not impossible. • We’re going to talk about what you need to do to get a handle on this. 1-877-SEO-4-WEB 1-877-736-4932 34
  34. 34. REJOIN THANKS FOR LISTENING / I’M ERIN SPARKS / JOINED BY THOMAS BRODBECK / THIS SHOW IS PRESENTED BY SITE STRATEGICS / CHECK US OUT AT SITE STRATEGICS DOT COM / WE ARE YOUR LOCAL INTERNET MARKETING MANAGEMENT COMPANY / WE DO COST EFFECTIVE WEB DESIGN / WITH GOOGLE – YAHOO – BING / SEARCH ENGINE MARKETING MANAGEMENT THAT NOT ONLY PROVIDES YOU GREAT RANKINGS ON SEARCHES BUT ALSO TRANSLATES INTO SALES 1-877-SEO-4-WEB 1-877-736-4932 35
  35. 35. NEWSLETTER SIGNUP •Hey, we wanted to extend out an invite to join up to our Edge Talk Newsletter! •Free newsletter – and covers everything we’re ABOUT to cover on the show and much more. •Get a little insider information: •We are dropping a useful PRO TIP into each Newsletter as well. Great techniques to make your site sing! •Simply signup for the Newsletter on Edge of the Web dot Com or Site Strategics dot com! 1-877-SEO-4-WEB 1-877-736-4932 3
  36. 36. WE’VE GOT AN APP! • • • • • • Listen to our podcasts All of our Videos Twitter Feed Facebook Photos of the Show Stats Bragging Page And…. • 1-877-SEO-4-WEB 1-877-736-4932 37 Score My Site Tool! Submit your site, and we’ll review it for you – give you some knowledge about hor the engines see you!
  37. 37. AND – NEW SERVICE FROM SITE STRATEGICS We are the fast & easy way for small businesses to make Mobile Apps We talked about how many apps are being launched daily, more apps are launched than babies being born daily! The reality is that with the adoption of the mobile devices and the ―second screen‖ marketing, the ability to connect with consumer loyalty is stronger than ever. Building an app can connect you to your customer It’s easy and fast We have templates for: • Restaurants • Realtors • Lawyers • Bands • Sports • Churches • Professional Services 1-877-SEO-4-WEB 1-877-736-4932 38
  38. 38. KEYWORDS LOST ARTICLE: MOZ • The uses for Keyword referral data (why we use the data) 1. Find opportunities to improve a page’s performance, ranking 1. Improve bounce rates, pages per visit, conversion rate etc. 2. Connecting Rank Improvement Efforts with Traffic Growth (Show SEO Value to clients) 3. Understand how searches perceive your brand and Content 4. Uncover new keyword opportunities – add more content, etc. 1-877-SEO-4-WEB 1-877-736-4932 40
  39. 39. KEYWORDS LOST • What now? How Do I find opportunities to improve a page’s ranking and/or performance with users • Rank Tracking + Pages receiving Search Visits + Webmasters or AdWords = list of pages that get search visits, that are targeting important term, they rank, and have potential to improve. 1-877-SEO-4-WEB 1-877-736-4932 41
  40. 40. KEYWORDS LOST • Connect SEO Efforts to traffic growth • Use adwords to bid on non-branded terms/phrases to monitor growth (using more broad match) • Use Google Insights or AdWords volume data • Track Rankings on buckets of fathead vs. mid vs. long tail terms and compare against the visits • Track pages receiving search and bucket of tracked keywords 1-877-SEO-4-WEB 1-877-736-4932 42
  41. 41. KEYWORDS LOST • How Do I analyze and understand how searchers perceive my brand? • Bid on AdWords Terms • Use Google Suggest, SEM Rush, other tools • Internal Site Search Data 1-877-SEO-4-WEB 1-877-736-4932 43
  42. 42. KEYWORDS LOST • How Do I uncover new keyword opportunities • Use keyword research tools and rank tracking data • AdWords Campaigns targeting new keywords 1-877-SEO-4-WEB 1-877-736-4932 44
  43. 43. IF YOU’RE TUNING IN! If you just tuned in: You’re Listing to Edge of the Web Radio We’re talking about how to cope with the loss of search engine traffic keywords to your site. 1-877-SEO-4-WEB 1-877-736-4932 45
  44. 44. KEYWORDS LOST • What do other professionals say about this new event? • Neil Yeomans, Head of SEO at Lakestar McCann: • Greater reliance on third party tools and rank tracking software to monitor success. • People will still want a measure of non-brand growth, so we expect tools such as Google Webmaster Tools search query data, Searchmetrics and SEMRush to become much more important over the coming months. 1-877-SEO-4-WEB 1-877-736-4932 46
  45. 45. KEYWORDS LOST • Kevin Gibbons, UK MD at BlueGlass Interactive: • In terms of strategy, it will be more difficult to find hidden gems of referring traffic keywords and long-tail variations. • But being honest, we all saw this coming back in 2011 when Google started to roll out (not provided) and most have started to prepare for this. Whether we like it or not, Google make the rules - so there's not too much we can do to challenge it. 1-877-SEO-4-WEB 1-877-736-4932 47
  46. 46. KEYWORDS LOST • How Can Site Strategics Help? • We can provide a series of reports, right now, to help you now get a handle on your rankings, and do trend analysis for terms that customers are searching for. • Start up a Adwords Campaign today! Start finding your traffic, and test out your page rank on target converting terms. • It is horrible, but we will manage . 1-877-SEO-4-WEB 1-877-736-4932 48
  47. 47. #EXIT# OUTRO MUSIC BED CLOSE TEXT THANKS FOR LISTENING TO EDGE OF THE WEB RADIO / A SPECIAL THANK YOU TO MY COLLEAGUE AT SITE STRATEGICS – THOMAS BRODBECK / AND DOUG KARR/MARTY THOMPSON FROM MARKETING TECH BLOG / WE WISH YOU A GREAT WEEKEND AND MAKE SURE TO CHECK OUT OUR MUST SEE VIDEOS AND MUCH MORE INSIDER INFO AT EDGE OF THE WEB RADIO DOT COM / THAT’S EDGE OF THE WEB RADIO DOT COM / WE WILL TALK TO YOU NEXT WEEK 1-877-SEO-4-WEB 1-877-736-4932 49

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