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Show 64 | Tom Webster | Edge of the Web Radio

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We've got a great interview today with a thought leader in Social Media & Research : Tom Webster of Edison Research

Author of BrandSavant : a repository of data being generated by social, digital and traditional media - that acutally offers insight into that data.
Want to find out the data of WHO is actually using Social Media, and why your brand to should be there? This Saturday at 3pm......ON THE EDGE!

Published in: Marketing, Business, Technology

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  • 1. Show 64 9.21.13 TOM WEBSTER LOW COST CONTENT FOR SMB 1
  • 2. • We’ve got a great interview today with a thought leader in Social Media & Research : Tom Webster of Edison Research • Author of BrandSavant : a repository of data being generated by social, digital and traditional media – that acutally offers insight into that data. • Want to find out the data of WHO is actually using Social Media, and why your brand to should be there? Find it here……ON THE EDGE! 1-877-SEO-4-WEB 1-877-736-4932 2
  • 3. EDGE OF THE WEB • Good Afternoon / I’m Erin Sparks / Joining Me In Studio Is Matt Roberts / Thomas Brodbeck from Site Strategics and Doug Karr From Marketing Tech Blog • Every Week We Bring You The Latest Internet & Mobile Marketing Trends / And The Cutting Edge Internet Marketing News To Use For A More Effective & Successful Online Strategy / Why? So You Can Spend Less Administrative Time In Your Business / Make More Money Without Wasting Your Days Away 1-877-SEO-4-WEB 1-877-736-4932 3
  • 4. EDGE OF THE WEB • This Show Is Delivered By Site Strategics / We Are A Local Indianapolis Web Design And Internet Marketing Company / We Are Known Locally And Nationally For Search Engine Optimization / Google Dominance That Will Actually Translate To Sales – Not Just Good Rankings / For Your Free Consultation Go To Site Strategics Dot Com / That’s S-i-t-eStrategics Dot Com Or Call Us At 317-882-85 Hundred / That’s 882-85 Hundred 1-877-SEO-4-WEB 1-877-736-4932 4
  • 5. • HOW YOU GET A HOLD OF US: • www.SiteStrategics.com • www.EdgeoftheWebRadio.com • Simply Google “Indiana SEO” • Twitter: @erinsparks, @douglaskarr • Youtube: youtube/sitestrategics • NOW / LET’S FIND OUT WHAT’S HOT OF THE PRESS IN TODAY’S WEB WORLD INTERNET MARKETING NEWS INTRO 1-877-SEO-4-WEB 1-877-736-4932 5
  • 6. Segment 1: News • TECHCRUNCH : Apple’s iOS 7 Update Now Available, All Eyes Turn To Adoption Rates / DARRELL ETHERINGTON • MASHABLE : YouTube's Apps Will Soon Let You Watch Videos Offline / Seth Fiegerman • CNBC : Twitter IPO: Is it the next Google or Groupon? / Jeff Cox • TECHCRUNCH : Microsoft Launches Internet Explorer 11 Release Preview For Windows 7 / FREDERIC LARDINOIS 1-877-SEO-4-WEB 1-877-736-4932 6
  • 7. WE’VE GOT AN APP! • • • • • • Listen to our podcasts All of our Videos Twitter Feed Facebook Photos of the Show Stats Bragging Page And…. • 1-877-SEO-4-WEB 1-877-736-4932 7 Score My Site Tool! Submit your site, and we’ll review it for you – give you some knowledge about hor the engines see you!
  • 8. NEWSLETTER SIGNUP •HEY, WE WANTED TO EXTEND OUT AN INVITE TO JOIN UP TO OUR EDGE TALK NEWSLETTER! •FREE NEWSLETTER – AND COVERS EVERYTHING WE’RE ABOUT TO COVER ON THE SHOW AND MUCH MORE. •GET A LITTLE INSIDER INFORMATION: •WE ARE DROPPING A USEFUL PRO TIP INTO EACH NEWSLETTER AS WELL. GREAT TECHNIQUES TO MAKE YOUR SITE SING! •SIMPLY SIGNUP FOR THE NEWSLETTER ON EDGE OF THE WEB DOT COM OR SITE STRATEGICS DOT COM! 1-877-SEO-4-WEB 1-877-736-4932 8
  • 9. Coming Up We’re speaking to Tom Webster today! Tom is Vice President of Strategy for Edison Research, a custom market research company best known as the sole providers of exit polling data during US elections for all the major news networks. We’re going to be speaking to Tom about Social Media changes, reflect on one or two of the studies he’s been a part of and some predictions of changes in the social landscape – all tying into why your brand needs to be part of this consumer pool. Stay tuned to the Edge, right after this 1-877-SEO-4-WEB 1-877-736-4932 9
  • 10. Segment 2 : TOM WEBSTER 1-877-SEO-4-WEB 1-877-736-4932 10
  • 11. INTRO • Stay with us this segment… • We’re talking to Tom Webster of Edison Research and the blog BrandSavant – lending us keen insights into the true research into social media and how it affect news, elections and buying habits 1-877-SEO-4-WEB 1-877-736-4932 11
  • 12. EDGE OF THE WEB • Thanks For Listening / I’m Erin Sparks / Joined By My Colleague Tom Brodbeck with Site Strategics / Check Us Out At Site Strategics Dot Com / We Are Your Local Internet Marketing Management Company / We Do Cost Effective Web Design / With Google – Yahoo – Bing Search Engine Marketing Management That Not Only Provides You Great Rankings On Searches But Also Translates Into Actual Sales • Come In, Have A Cup Of Coffee And Let’s Talk About Your Online Success 1-877-SEO-4-WEB 1-877-736-4932 12
  • 13. AND – NEW SERVICE FROM SITE STRATEGICS We are the fast & easy way for small businesses to make Mobile Apps We talked about how many apps are being launched daily, more apps are launched than babies being born daily! The reality is that with the adoption of the mobile devices and the “second screen” marketing, the ability to connect with consumer loyalty is stronger than ever. Building an app can connect you to your customer It’s easy and fast We have templates for: • Restaurants • Realtors • Lawyers • Bands • Sports • Churches • Professional Services 1-877-SEO-4-WEB 1-877-736-4932 13
  • 14. #EDGETALK : Tom Webster • I’d like to introduce Tom Webster to listeners of Edge of the Web Radio • Tom Webster is Vice President of Strategy for Edison Research, a custom market research company best known as the sole providers of exit polling data during US elections for all the major news networks. • He has nearly 20 years of experience researching consumer usage of technology, new media and social networking, and is the principal author of a number of widely-cited studies, including The Social Habit, Twitter Users in America, and the co-author of The Infinite Dial, America's longest running research series on digital media consumption. 1-877-SEO-4-WEB 1-877-736-4932 14
  • 15. #EDGETALK : Tom Webster • Tom also has a deep background in research in both media and entertainment research, and has conducted the largestever segmentation study of music and lifestyle preference in UK history. 1-877-SEO-4-WEB 1-877-736-4932 15
  • 16. #EDGETALK : Tom Webster • Thanks for Coming on the Edge today, Tom! • Tom also has a deep background in research in both media and entertainment research, and has conducted the largestever segmentation study of music and lifestyle preference in UK history. 1-877-SEO-4-WEB 1-877-736-4932 16
  • 17. #EDGETALK : Tom Webster • Edison Research, if listeners don’t know, is a premier research and analysis organization that provides studies inside the music , radio and talent industry, with structured and intuitive testing., • Edison Research conducts research across the media spectrum, working with radio stations, cable networks, print publications, Internet ventures, record labels, TV stations and sports franchises. • Every year they conduct audience research for over 100 media properties worldwide. 1-877-SEO-4-WEB 1-877-736-4932 17
  • 18. #EDGETALK : Tom Webster • Edison Research also does election polling, consumer surveys and provides numerous published studies that help marketers and businesses alike. 1-877-SEO-4-WEB 1-877-736-4932 18
  • 19. #EDGETALK : Tom Webster • First and foremost, Tom….what is your impression of research and data analysis inside of social media – has the industry matured to a degree of reliable insight? 1-877-SEO-4-WEB 1-877-736-4932 19
  • 20. #EDGETALK : Tom Webster • Tom, there’s so many points I’d like to cover with you, I’d like to start with a deceptively simple question. • Give us some perspective in the perceived role that social networkers – people with social media account – have towards online brands 1-877-SEO-4-WEB 1-877-736-4932 20
  • 21. IF YOU’RE TUNING IN! If you just tuned in: You’re Listing to Edge of the Web Radio We’re talking to Tom Webster of Edison Research 1-877-SEO-4-WEB 1-877-736-4932 21
  • 22. #EDGETALK : Tom Webster • Can you speak to Content marketing, and why "more" isn't the best approach to sustainable customer acquisition or retention. 1-877-SEO-4-WEB 1-877-736-4932 22
  • 23. #EDGETALK : Tom Webster • Can you tell us about the report that you created call the The Social Habit, Twitter Users in America? 1-877-SEO-4-WEB 1-877-736-4932 23
  • 24. #EDGETALK : Tom Webster • Can you speak to the concept of Big data, how organizations are approaching it, using it correctly, and incorrectly? 1-877-SEO-4-WEB 1-877-736-4932 24
  • 25. What’s Coming Up • COMING UP / • We’re continuing our conversation with Tom Webster of Edison Research, and talking a bit more about social media and consumerism • COMING UP ON THE EDGE! 1-877-SEO-4-WEB 1-877-736-4932 25
  • 26. Segment 3 : Marketing TechBlog 1-877-SEO-4-WEB 1-877-736-4932 26
  • 27. #EDGETALK# • YOU’RE LISTENING TO EDGE OF THE WEB RADIO • WE’RE TALKING ABOUT INTERNET MARKETING AND INTERNET CONTENT TRENDS OF 2013 YOU WILL HEAR NO WHERE ELSE • WE’RE PRESENTED BY SITE STRATEGICS • YOUR LOCAL FACE TO FACE WEB DESIGN AND INTERNET MARKETING COMPANY – CALL US AT 1-877-SEO-4-WEB • WE’RE ONLINE AT S-I-T-E STRATEGICS DOT COM. You can catch all the information from the Show at EDGE OF THE RADIO DOT COM. We’ve got videos and audio of everything we do on the show and more. 1-877-SEO-4-WEB 1-877-736-4932 27
  • 28. #EDGETALK : Tom Webster • We’re continuing a conversation with Tom Webster, Vice President of Strategy for Edison Research, a custom market research company best known as the sole providers of exit polling data during US elections for all the major news networks. 1-877-SEO-4-WEB 1-877-736-4932 28
  • 29. #EDGETALK : Tom Webster • Tom to continue: • What would you see as the biggest fallacy when companies perform their own research into social media, and subsequently their content creation and messaging? 1-877-SEO-4-WEB 1-877-736-4932 29
  • 30. #EDGETALK : Tom Webster • Okay – I’m going to throw up a softball – and trust me, you’re among friends here. • Talk a minute about lazy marketing and marketers 1-877-SEO-4-WEB 1-877-736-4932 30
  • 31. IF YOU’RE TUNING IN! If you just tuned in: You’re Listing to Edge of the Web Radio We’re talking to Tom Webster of Edison Research 1-877-SEO-4-WEB 1-877-736-4932 31
  • 32. #EDGETALK : Tom Webster • What are your thought about Infographics for use in Social Sharing and Inbound Marketing 1-877-SEO-4-WEB 1-877-736-4932 32
  • 33. #EDGETALK : Tom Webster • What would be your digital media market research insights for businesses (small, medium or large) • Why should they look outside for confirmation of their perspectives of their consumers? 1-877-SEO-4-WEB 1-877-736-4932 33
  • 34. #EDGETALK : Tom Webster • Thank you so much for your time today, truly appreciate the perspective of research inside of Social Media marketing • How do we find out more about what you doing? • Blog – Twitter • Where are you speaking next? 1-877-SEO-4-WEB 1-877-736-4932 34
  • 35. Break Back: Segment 4 COMING UP / ALRIGHT – Time and again we hear the same old argument that we shouldn't be building links, but that we should be focusing on developing exciting and unique content that encourages organic linking all by itself. I completely agree with this statement, but I see businesses misinterpret this far too often. If you run a local business and have a relatively small budget for your online marketing, is spending that money on a flashy infographic going to be the best use of your resources? More often than not, it isn't. We’ll talk about how you can perform Content Maketing on a small budget – coming up after the break! 1-877-SEO-4-WEB 1-877-736-4932 37
  • 36. Segment 4 : LOW COST CONTENT for SB 1-877-SEO-4-WEB 1-877-736-4932 38
  • 37. INTRO • Small businesses face a big challenge: they must balance the need to market themselves with small marketing budgets. • It's crucial that they get the word out about their products and services, but they often have limited resources. Therefore, small businesses need ways to market themselves in ways that don't break the bank. • We’re going to talk about Content Marketing on a small budget – so stay tuned. 1-877-SEO-4-WEB 1-877-736-4932 39
  • 38. REJOIN THANKS FOR LISTENING / I’M ERIN SPARKS / JOINED BY THOMAS BRODBECK / THIS SHOW IS PRESENTED BY SITE STRATEGICS / CHECK US OUT AT SITE STRATEGICS DOT COM / WE ARE YOUR LOCAL INTERNET MARKETING MANAGEMENT COMPANY / WE DO COST EFFECTIVE WEB DESIGN / WITH GOOGLE – YAHOO – BING / SEARCH ENGINE MARKETING MANAGEMENT THAT NOT ONLY PROVIDES YOU GREAT RANKINGS ON SEARCHES BUT ALSO TRANSLATES INTO SALES 1-877-SEO-4-WEB 1-877-736-4932 40
  • 39. NEWSLETTER SIGNUP •Hey, we wanted to extend out an invite to join up to our Edge Talk Newsletter! •Free newsletter – and covers everything we’re ABOUT to cover on the show and much more. •Get a little insider information: •We are dropping a useful PRO TIP into each Newsletter as well. Great techniques to make your site sing! •Simply signup for the Newsletter on Edge of the Web dot Com or Site Strategics dot com! 1-877-SEO-4-WEB 1-877-736-4932 4
  • 40. WE’VE GOT AN APP! • • • • • • Listen to our podcasts All of our Videos Twitter Feed Facebook Photos of the Show Stats Bragging Page And…. • 1-877-SEO-4-WEB 1-877-736-4932 42 Score My Site Tool! Submit your site, and we’ll review it for you – give you some knowledge about hor the engines see you!
  • 41. AND – NEW SERVICE FROM SITE STRATEGICS We are the fast & easy way for small businesses to make Mobile Apps We talked about how many apps are being launched daily, more apps are launched than babies being born daily! The reality is that with the adoption of the mobile devices and the “second screen” marketing, the ability to connect with consumer loyalty is stronger than ever. Building an app can connect you to your customer It’s easy and fast We have templates for: • Restaurants • Realtors • Lawyers • Bands • Sports • Churches • Professional Services 1-877-SEO-4-WEB 1-877-736-4932 43
  • 42. Low Budget Content Marketing ARTICLE: SEW / Phillip Thune • Small businesses face a big challenge: they must balance the need to market themselves with small marketing budgets. It's crucial that they get the word out about their products and services, but they often have limited resources. Therefore, small businesses need ways to market themselves in ways that don't break the bank. • One way small businesses can grow their brand is through content marketing through social media. They can create valuable content about their industry, services, and benefits and distribute it through blogs, Facebook, Twitter and the like 1-877-SEO-4-WEB 1-877-736-4932 45
  • 43. Low Budget Content Marketing When small businesses share great content in social media, they become a trusted resource and build brand recognition without having to spend too much money. So what kind of content should small businesses create? 1-877-SEO-4-WEB 1-877-736-4932 46
  • 44. Low Budget Content Marketing • Blogs • Every small business should have a blog. A blog is a place where small businesses can write about their industry, new products and services, and interesting facts about their business. • Blogs give companies a voice and facilitate conversations with potential clients. They allow companies to publish information that gets noticed and establishes them as thought leaders in their industry. 1-877-SEO-4-WEB 1-877-736-4932 47
  • 45. Low Budget Content Marketing • Blog posts also boost SEO (search engine optimization). That means that when people search the web for information, they can find it on the company blog. • Blog content drives people to websites, which ultimately drives sales. • Blog posts are also great fodder for social media channels. Links to the latest company blog post should be shared through Facebook, Google+, Twitter, LinkedIn and any other social media channels. 1-877-SEO-4-WEB 1-877-736-4932 48
  • 46. Low Budget Content Marketing • Ebooks • Ebooks are digital publications that people can read through the Internet. They establish credibility because they provide valuable knowledge and expertise to clients and sales prospects. • Additionally, ebooks generate leads. Every person that downloads an ebook is a new lead. Businesses exchange the valuable information in their eBook for an email address so they can follow up about their company's products and services. Like blog posts, • Ebooks should be shared via social media channels so people download it and it gets noticed. 1-877-SEO-4-WEB 1-877-736-4932 49
  • 47. IF YOU’RE TUNING IN! If you just tuned in: You’re Listing to Edge of the Web Radio We’re talking about low budget content marketing for your web site 1-877-SEO-4-WEB 1-877-736-4932 50
  • 48. Low Budget Content Marketing • Slide Presentations • Slide presentations are easy-to-read content that is presented in the form of a slide show. Many businesses often have sales presentations, conference presentations, and educational content that can be published on their website and distributed on social media. • You can share slides on SlideShare, YouTube, Vimeo and other channels. Doing so will help companies promote themselves as industry experts. 1-877-SEO-4-WEB 1-877-736-4932 51
  • 49. Low Budget Content Marketing • Slide Presentations • Slide presentations are easy-to-read content that is presented in the form of a slide show. Many businesses often have sales presentations, conference presentations, and educational content that can be published on their website and distributed on social media. • You can share slides on SlideShare, YouTube, Vimeo and other channels. Doing so will help companies promote themselves as industry experts. 1-877-SEO-4-WEB 1-877-736-4932 52
  • 50. Low Budget Content Marketing • Press Releases • Press releases are excellent ways to spread information, boost SEO, and establish credibility in the market. They contain information about new products and services, company growth, major customer announcements and more. • When companies write press releases and put them on newswires, they invite journalists, bloggers, and major publications to share their story. News releases are an integral part of any marketing strategy. They detail milestones of the company to the public and keep the business top of mind for journalists covering the industry. 1-877-SEO-4-WEB 1-877-736-4932 53
  • 51. #EXIT# OUTRO MUSIC BED CLOSE TEXT THANKS FOR LISTENING TO EDGE OF THE WEB RADIO / A SPECIAL THANK YOU TO MY COLLEAGUE AT SITE STRATEGICS – THOMAS BRODBECK / AND DOUG KARR/MARTY THOMPSON FROM MARKETING TECH BLOG / WE WISH YOU A GREAT WEEKEND AND MAKE SURE TO CHECK OUT OUR MUST SEE VIDEOS AND MUCH MORE INSIDER INFO AT EDGE OF THE WEB RADIO DOT COM / THAT’S EDGE OF THE WEB RADIO DOT COM / WE WILL TALK TO YOU NEXT WEEK 1-877-SEO-4-WEB 1-877-736-4932 54

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