ESIP Federation:  Using social networks and social media to connect communities of practice. <ul><li>Erin Robinson </li></...
About ESIP <ul><li>A consortium of more than 120 organizations that  collect ,  interpret , and  develop applications  for...
ESIP Ecosystem Image courtesy of NOAA
Hurdles to Earth Information Access Application Data 1 User Stovepipe  Value =   1   1 Data  x  1 Program = 1 Enclosed Val...
ESIP Ecosystem Committees Working Groups Clusters
Tao of ESIP <ul><li>We are ... </li></ul><ul><li>➜  Community-driven </li></ul><ul><ul><li>Members are the authority </li>...
<ul><li>Virtual Elements (removes geographic, financial, temporal boundaries) </li></ul><ul><ul><li>Social Media (Facebook...
Wiki Workspaces
Wiki Workspaces
Wiki Workspaces
Delicious Community Curation
Hybrid Meetings: Lessons Learned <ul><li>Robust internet connection plus back-up </li></ul><ul><li>Do things in advance  <...
#ESIPFed Hashtag  Tweeting at semi-annual meetings allows attendees to share insights and others to learn about goings-on....
Digital Oceans Poster Service
Digital Oceans Poster Service
AQ Observations Through Social Media
Social Media as an Air Quality Sensor Air Twitter Aggregator Subscribe to RSS Feeds Air Twitter Filter ESIPAQWG Query site...
Air Twitter – Event Identification August 2009, Los Angeles Fires Normal Weekly Trend
Southern California Smoke, Aug. 2009 Science Data Social Media <ul><li>Near Real-time Earth Obs:  </li></ul><ul><li>Satell...
Google Analytics Results:  August LA Fires
580 Views Google Analytics Results:  August LA Fires
Google Analytics Results:  August LA Fires
Conclusions <ul><li>ESIP provides a neutral platform to connect related CoPs along a data value chain.  </li></ul><ul><li>...
Questions? <ul><li>Contact info ::  [email_address]   </li></ul>
ESIP Online <ul><li>Home page </li></ul><ul><ul><li>http://esipfed.org </li></ul></ul><ul><li>Wiki (primary collaborative ...
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ESIP Federation: Using social networks and social media to connect communities of practice.

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Presentation given at the Coastal Zone Conference, Jul

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  • ESIP provides the Earth science informatics intellectual commons to drive innovation ESIP is the trusted community authority that supports the integration of science and data into mainstream use
  • ESIP provides the Earth science informatics intellectual commons to drive innovation ESIP is the trusted community authority that supports the integration of science and data into mainstream use Every group that shares interest on a website is called a community today, but communities of practice are a specific kind of community. They are focused on a domain of knowledge and over time accumulate expertise in this domain. They develop their shared practice by interacting around problems, solutions, and insights, and building a common store of knowledge.
  • The ability to easily expose content through the web using social media sites like youtube, flickr, and delicious has given the Earth a “skin” of photos, videos and citizen reporting Air Quality events like fires and dust storms are visible and impact daily life, thus the pictures, videos, blogs and tweets are shared through web within minutes of the event occuring.
  • Social Media listening takes advantage of all of the exposed content being in the collective ‘resource pool’ To listen for Air Quality-related content the first step is searching the social media sites for Air Quality and related terms. Delicious, Flickr, Google Blog Search, Google News Search, Twitter The different sites expose the results of these searches as RSS or Atom feeds. Those feeds are aggregated into a single RSS stream Then filters are applied to weed out unrelated content such as quality of Nike Air The result is one stream of content from multiple sources about air quality. One key difference between Air Twitter and other Social media listening tools is that we Re-Tweet all of the AQ content through a twitter account for ESIP AQ WG, so others interested in listening can also follow us.
  • To identify AQ events from background chatter, we display the # of tweets output daily and hourly from the consolidated AQ feed in a time series view. As we see an increase in tweets we click on the hour or day and see if there is a trending topic We see here that in August of 2009, the tweets responsbilbe for the increase were predominantly about the S. Cal Fire
  • we use the ESIP wiki to create an Eventspace – i.e. a collaborative workspace to fully describe the AQ Event with social media and air quality data The eventspace was created Aug. 30 for the California Fires. The Eventspace included pictures from twitter and flickr, video from youtube, and rss feeds from google blog search and google news The eventspace also included data from NRL NAAPS Smoke Model, Modis AQUA and Terra True Color satellites and fire pixels and the surface PM2.5 concentration from Airnow. The data layers were shared as KML and WMS and short screencasts were also made for those users that just wanted to preview the data. The eventspace link is then tweeted through the ESIP AQ WG account to alert our followers to the event. The eventspace is also shared on flickr to related photo groups and ireport if there is related content. User Requirements are Earth Observations or derived products needed
  • The LA Fires were identified by monitoring the Air Twitter time chart An Eventspace was created within the first day of significant burning and updated throughout the entire period The traffic to the ESIP wiki increased 5x The increase in traffic was entirely to the Eventspace page The top driver to the site was through twitter And the increased traffic was mostly from S. California
  • The LA Fires were identified by monitoring the Air Twitter time chart An Eventspace was created within the first day of significant burning and updated throughout the entire period The traffic to the ESIP wiki increased 5x The increase in traffic was entirely to the Eventspace page The top driver to the site was through twitter And the increased traffic was mostly from S. California
  • The LA Fires were identified by monitoring the Air Twitter time chart An Eventspace was created within the first day of significant burning and updated throughout the entire period The traffic to the ESIP wiki increased 5x The increase in traffic was entirely to the Eventspace page The top driver to the site was through twitter And the increased traffic was mostly from S. California
  • ESIP Federation: Using social networks and social media to connect communities of practice.

    1. 1. ESIP Federation: Using social networks and social media to connect communities of practice. <ul><li>Erin Robinson </li></ul><ul><li>Information and Virtual Community Director </li></ul><ul><li>Foundation for Earth Science </li></ul>
    2. 2. About ESIP <ul><li>A consortium of more than 120 organizations that collect , interpret , and develop applications for Earth observation information. </li></ul>
    3. 3. ESIP Ecosystem Image courtesy of NOAA
    4. 4. Hurdles to Earth Information Access Application Data 1 User Stovepipe Value = 1 1 Data x 1 Program = 1 Enclosed Value-Creating Process - ‘Stovepipe’ “ The user cannot find the data; If she can find it, cannot access it; If she can access it, ; she doesn't know how good they are; if she finds them good, she can not merge them with other data” The Users View of IT, NAS 1989
    5. 5. ESIP Ecosystem Committees Working Groups Clusters
    6. 6. Tao of ESIP <ul><li>We are ... </li></ul><ul><li>➜ Community-driven </li></ul><ul><ul><li>Members are the authority </li></ul></ul><ul><ul><li>Voluntary </li></ul></ul><ul><ul><ul><li>No requirements </li></ul></ul></ul><ul><ul><ul><li>No remuneration </li></ul></ul></ul><ul><ul><ul><li>“ For the good of the order ” </li></ul></ul></ul><ul><ul><li>Distributed </li></ul></ul><ul><ul><ul><li>Geographically </li></ul></ul></ul><ul><ul><ul><li>Topically </li></ul></ul></ul><ul><ul><ul><li>Functionally </li></ul></ul></ul><ul><ul><li>Open </li></ul></ul><ul><ul><ul><li>Collegial </li></ul></ul></ul><ul><ul><ul><li>Neutral forum </li></ul></ul></ul><ul><li>We value ... </li></ul><ul><ul><li>Participation </li></ul></ul><ul><ul><ul><li>Share your expertise </li></ul></ul></ul><ul><ul><ul><li>Leverage others’ expertise </li></ul></ul></ul><ul><ul><ul><li>Encourage free flow of ideas </li></ul></ul></ul><ul><ul><ul><li>Exposure -> opportunities </li></ul></ul></ul><ul><ul><li>Collaboration </li></ul></ul><ul><ul><ul><li>“ Communities of practice ” </li></ul></ul></ul><ul><ul><li>Innovation </li></ul></ul><ul><ul><ul><li>No institutional barriers </li></ul></ul></ul><ul><ul><ul><li>Results for $5K! </li></ul></ul></ul>
    7. 7. <ul><li>Virtual Elements (removes geographic, financial, temporal boundaries) </li></ul><ul><ul><li>Social Media (Facebook, Twitter, LinkedIn, Vimeo) </li></ul></ul><ul><ul><li>Teleconferencing and web conference services (WebEx) </li></ul></ul><ul><ul><li>Content Management Systems (wikis, drupal) </li></ul></ul><ul><ul><li>List-servs </li></ul></ul><ul><li>In Person Elements </li></ul><ul><ul><li>Meetings January & July </li></ul></ul><ul><li>Using social media to connect to outside communities </li></ul>Hybrid Organization
    8. 8. Wiki Workspaces
    9. 9. Wiki Workspaces
    10. 10. Wiki Workspaces
    11. 11. Delicious Community Curation
    12. 12. Hybrid Meetings: Lessons Learned <ul><li>Robust internet connection plus back-up </li></ul><ul><li>Do things in advance </li></ul><ul><ul><li>Set tweets using FutureTweet </li></ul></ul><ul><ul><li>Set up meeting equipment early </li></ul></ul><ul><ul><li>Pre-write community emails </li></ul></ul><ul><li>Have a microphone in the room </li></ul><ul><li>Webcam the room and encourage virtual participants to turn on their webcams as well </li></ul><ul><li>Have a WebEx chat monitor </li></ul>
    13. 13. #ESIPFed Hashtag Tweeting at semi-annual meetings allows attendees to share insights and others to learn about goings-on. Also providing web meeting capabilities for virtual participation.
    14. 14. Digital Oceans Poster Service
    15. 15. Digital Oceans Poster Service
    16. 16. AQ Observations Through Social Media
    17. 17. Social Media as an Air Quality Sensor Air Twitter Aggregator Subscribe to RSS Feeds Air Twitter Filter ESIPAQWG Query sites for Smoke, Air Quality, Dust
    18. 18. Air Twitter – Event Identification August 2009, Los Angeles Fires Normal Weekly Trend
    19. 19. Southern California Smoke, Aug. 2009 Science Data Social Media <ul><li>Near Real-time Earth Obs: </li></ul><ul><li>Satellite </li></ul><ul><li>Surface </li></ul><ul><li>Chem Model </li></ul><ul><li>Photos, Videos, Accounts </li></ul><ul><li>Analysis Participants </li></ul><ul><li>AQ Analyst </li></ul><ul><li>Satellite Analyst </li></ul><ul><li>Global Modeler </li></ul><ul><li>General Public, Media </li></ul>http://wiki.esipfed.org/index.php/0908SoCalFire EventSpaces are community workspaces created to harvest observations that describe an AQ Event As events happen, data is collected and the event is explained in a cursory fashion by the AQ Community.
    20. 20. Google Analytics Results: August LA Fires
    21. 21. 580 Views Google Analytics Results: August LA Fires
    22. 22. Google Analytics Results: August LA Fires
    23. 23. Conclusions <ul><li>ESIP provides a neutral platform to connect related CoPs along a data value chain. </li></ul><ul><li>There are a variety of tools, but best practices are needed </li></ul><ul><li>Collaboration takes practice </li></ul>
    24. 24. Questions? <ul><li>Contact info :: [email_address] </li></ul>
    25. 25. ESIP Online <ul><li>Home page </li></ul><ul><ul><li>http://esipfed.org </li></ul></ul><ul><li>Wiki (primary collaborative space) </li></ul><ul><ul><li>http://wiki.esipfed.org </li></ul></ul><ul><li>Facebook </li></ul><ul><ul><li>http://tinyurl.com/esip-facebook </li></ul></ul><ul><li>Twitter </li></ul><ul><ul><li>#esipfed | @esipfed </li></ul></ul><ul><li>Global Change Master Directory </li></ul><ul><ul><li>ESIP data portal </li></ul></ul><ul><ul><li>ESIP services portal </li></ul></ul>

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