Social Media & PEErinma Ochu@erinmaochu
Schedule15.30: Aims15.35: Interest, Experience & Problems15.40: Audience Insights & channels15.45: Case Study: Turing’s Su...
What is public engagement• Myriad of ways in which activity and benefitsof higher education and research can beshared with...
What is public engagementNational Coordinating Centre for Public Engagement
Aims• Share Tips & Insights• Learn about audiences online• Consider measuring & monitoring success
Cross Platform Behaviour• Multi-screeners• Usage driven by context– E.g. location, goal, timeavailable• Frequently move be...
Social Media Strategy Checklist• Communications plan?• Which channels?• Day to day running?• Building Community?• Measurem...
Who’s online?http://bit.ly/ZhypGy
Audience insights• Who’s using which channels (country, age,income, gender): http://bit.ly/10NGacZ
Audience insights• When to post: http://bit.ly/1aZGgzh
@turingsunflower@turingsunflower
…the sunflower is mine…Van Gogh 1880…the sunflower is mine…Van Gogh 1880
@turingsunflower@turingsunflowerBlog: http://www.turingsunflowers.com/blog/Facebook page: https://www.facebook.com/TuringS...
BBC Learning
What did people do?http://www.Sallyfort.comhttp://bit.ly/ZL3sSd
Problem 1• Consider an audience you’d like to engagewith?• How could you find out what interests them?• How might you enga...
Problem 2• Consider your online presence as researcher• How could you increase and make your workmore accessible using soc...
Resources• These slides: www.slideshare.com/erinmaochu• Social Media & PE links from presentation:http://bitly.com/bundles...
www.slideshare.com/erinmaochuerinma.ochu@manchester.ac.uk
Social Media & Public Engagement
Social Media & Public Engagement
Social Media & Public Engagement
Social Media & Public Engagement
Social Media & Public Engagement
Social Media & Public Engagement
Social Media & Public Engagement
Social Media & Public Engagement
Social Media & Public Engagement
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Social Media & Public Engagement

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Research Futures workshop providing insights, tips and links to resources supporting public engagement using social media

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  • I’m Erinma – based at the University of Manchester & Engagement Fellow supported by The Wellcome Trust. Networking request to form pairs or groups – who has a problem they would like to solve – who is happy to help – skill level -
  • Mutual Benefit Quote
  • Mutual Benefit Quote
  • Google survey into cross platform behaviour Smartphones keep us connected and for finding things out quickly Tablets keep us entertained – more exploratory approach with more entertainment oriented content Computers keep us productive and informed – serious learning takes place on the computer
  • Does your content need to be there? Have you researched how others have used social media on similar projects? Will you have a crowdsourcing campaign? Have you considered branding? Have you thought about username/ password storage?
  • 24 hours of internet activity around the world in 8 secs. The map was put together by an anonymous researcher in a self-styled "Internet Census 2012." Why isn't he or she taking credit for this remarkable feat of cyber-cartography? The data came from infecting 420,000 computers with automated, web-crawling botnets — and "hacking into 420,000 computers is highly illegal,"
  • Sunflowers are amazing – they purify the air and the soil and they attract bees... both the planet & teachers would agree, sunflowers are an incredible resource.
  • In a letter to his art dealer brother, Theo, wrote, the sunflower is mine…
  • CASE STUDY: Turing’s Sunflowers Global Media Reach: 62,8M Public Awareness of Turing Lesson Plans made by 11% – easier to teach number patterns Engaged groups
  • Sunflowers promo
  • Sunflowers are amazing – they purify the air and the soil and they attract bees... both the planet & teachers would agree, sunflowers are an incredible resource.
  • Problem I was trying to solve….
  • SUNFLOWER DIARIES CAMPAIGN consisted of A CALL TO ACTION – short video telling people how to get involved & how to film Web instructions on how to film and upload to youtube Fortnightly questions for people to respond to with a video Videos blogged & tweeted Final short film that included some of the videos – played at Manchester Science Festival
  • SUNFLOWER DIARIES CAMPAIGN consisted of A CALL TO ACTION – short video telling people how to get involved & how to film Web instructions on how to film and upload to youtube Fortnightly questions for people to respond to with a video Videos blogged & tweeted Final short film that included some of the videos – played at Manchester Science Festival
  • People involved in Turing’s Sunflowers….
  • Transcript of "Social Media & Public Engagement"

    1. 1. Social Media & PEErinma Ochu@erinmaochu
    2. 2. Schedule15.30: Aims15.35: Interest, Experience & Problems15.40: Audience Insights & channels15.45: Case Study: Turing’s Sunflowers15.55: Exercise16.20: Feedback & Close
    3. 3. What is public engagement• Myriad of ways in which activity and benefitsof higher education and research can beshared with the public• Engagement is by definition a two-wayprocess, involving interaction, listening, thegoal of generating mutual benefitNational Coordinating Centre for Public Engagement
    4. 4. What is public engagementNational Coordinating Centre for Public Engagement
    5. 5. Aims• Share Tips & Insights• Learn about audiences online• Consider measuring & monitoring success
    6. 6. Cross Platform Behaviour• Multi-screeners• Usage driven by context– E.g. location, goal, timeavailable• Frequently move betweendevices• 4 main devices for differentpurposeshttp://bit.ly/1aZHPgA
    7. 7. Social Media Strategy Checklist• Communications plan?• Which channels?• Day to day running?• Building Community?• Measurement?• Reputationmanagement?• Exit Strategy?http://bit.ly/11p7M7P
    8. 8. Who’s online?http://bit.ly/ZhypGy
    9. 9. Audience insights• Who’s using which channels (country, age,income, gender): http://bit.ly/10NGacZ
    10. 10. Audience insights• When to post: http://bit.ly/1aZGgzh
    11. 11. @turingsunflower@turingsunflower
    12. 12. …the sunflower is mine…Van Gogh 1880…the sunflower is mine…Van Gogh 1880
    13. 13. @turingsunflower@turingsunflowerBlog: http://www.turingsunflowers.com/blog/Facebook page: https://www.facebook.com/TuringSunflowersFlickr pool: http://www.flickr.com/groups/turingsunflower/Twitter account: https://twitter.com/TuringSunflowerYouTube channel:http://www.youtube.com/playlist?list=PLF8432F8A908BA542Website: http://www.turingsunflowers.com
    14. 14. BBC Learning
    15. 15. What did people do?http://www.Sallyfort.comhttp://bit.ly/ZL3sSd
    16. 16. Monitoring Impact• Bitly: https://bitly.com• Impact story: http://impactstory.org/• Google analytics: http://bit.ly/14dFPkF• Facebook Insights: http://on.fb.me/10VSzbk
    17. 17. Problem 1• Consider an audience you’d like to engagewith?• How could you find out what interests them?• How might you engage them in yourresearch?http://bit.ly/17WDS00
    18. 18. Problem 2• Consider your online presence as researcher• How could you increase and make your workmore accessible using social media• How might you monitor your online impact?
    19. 19. Resources• These slides: www.slideshare.com/erinmaochu• Social Media & PE links from presentation:http://bitly.com/bundles/o_7qq0emcjno/1• Using twitter in research, teaching and impact:http://bit.ly/ZqHbql• ESRC guidance: http://bit.ly/11fq33i• Social Media for research, Newcastle University:http://bit.ly/16GAUMB• Becoming a networked researcher: http://bit.ly/12qYjAr• Open Data: http://bit.ly/14s7pqS• Altmetrics, a manifesto: http://altmetrics.org/manifesto/• Scheduling tools: http://bit.ly/16GCz4M
    20. 20. www.slideshare.com/erinmaochuerinma.ochu@manchester.ac.uk

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