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  • Welcome Your name, title, organization and relevant experience Schedule (set expectations for timetable) Goals for this class Q&A session For live classes - ask attendees to turn cellphones to vibrate

Transcript

  • 1. Online Marketing Company Find out more about Ajax Union: www.AjaxUnion.com Follow Us On Twitter: twitter.com/ajaxunion Like On Facebook: www.facebook.com/ajaxunion Connect On Linkedin: www.linkedin.com/companies/ajax-union Call Ajax Union: 800-594-0444
  • 2. Sarah Mogin – SEO Manager/Ninja Friend Sarah on Facebook: facebook.com/Sarah.Mogin Follow Sarah on Twitter: @SarahMogin Connect With Sarah on Linkedin: http://www.linkedin.com/in/SarahMogin
  • 3. Make The Most of Your Inc. 500/5000Find out more about Ajax Unions products at:www.ajaxunion.com
  • 4. Agenda• The Pros of Promotion• Email Review• 5 More Great Tips• Win a free press release!
  • 5. The Pros of Promotion!1. Attract new business2. Impress employees: 1. Improve office morale 2. Attract new talent3. Flaunt your big-league connectionsBig Players on the Inc. 500:• Facebook (#294)• Yelp (#623)• Shutterstock (#2059)• Kayak (#2429)• AutoTrader.com (#3185)• CafePress (#3719)
  • 6. Email Review: Your WebsiteStep 1: Add your Inc. 5000 honor to your website.Step 1.5: What else can you add to your website?•Customers respond positively to signs of credibility•Place important content above the fold•Be careful with the Inc. logo (license required)Other credibility signs:•Website/Checkout security seals•BBB logo•Accreditations employees have received•Logos of press coverageOther content to feature prominently:•800 number•Free shipping! 60-day return policy!•Call to action: Buy Now! Call Us Today! Sign Up Now!•Email sign-up box
  • 7. Email Review: Your BlogStep 2: Write a blog post.•Brag about Inc. 500/5000•Promote other news•Link back to your website with a keyword anchor link • “Ajax Union recently debuted a new ranking tool called RankZen.”Step 2.5: Optimize your blog.•Do you have a WordPress? Is your blog in your control?•Can users find your blog on your homepage? Do posts feedto Facebook and Twitter?•Do you have a content schedule/strategy? • Are you writing for your demographic?
  • 8. Email Review: Your Social ProfilesStep 3: Be social!Add a mention of your Inc. recognition to…•Your Facebook/Google+ cover photos•Your YouTube/Twitter backgrounds•Your LinkedIn company page•Your Pinterest – recognitions board?Step 3.5: Hold a Facebook contest.•“To celebrate our spot as #XXX on the Inc. 5000, we areoffering 10% off to all new customers!”•Use Facebook ads to target new clients by age, location,life stage, interest•“Fan-gate” a Facebook application to promote new likes • People like the page to reveal: email form, discount code
  • 9. Email Review: Your PRStep 4: Write a press release.Why we love press releases:•Great for publicity•Great for Search Engine Optimization•Affordable distribution options: • Free websites • Under $100 options • Premium DistributionsStep 4.5: Add a PR page to your website.
  • 10. Email Review: Your Email ContactsStep 5: Send an email blast.•Email contacts are generally high quality leads•Send different emails to different contacts: • Clients – Thank you! • Leads – We’re awesome, see? • General Contacts – Celebrating good news. • Set up a mailing list easily (and for free!) on MailChimpStep 5.5: Check your email template.•Is it mobile friendly?•Does it work in Chrome, Firefox, Internet Explorer?•Does it work in Gmail, AOL, Outlook, Hotmail, etc.?•What is your spam rate?
  • 11. More Tips: Pimp Your 404A 404 page shows up when someone visits a non-existentURL on your site.What’s my website’s current 404 page?Go to www.yourdomain.com/cheesedoodlesWhat should I put there?•Links to your blog, social profiles, Yelp, etc.•Link to useful internal pages (services page, contact us,staff page, catalog page)•Share some facts about your company • We were #XXX on the 2012 Inc. 500/5000 http://www.linium.com/cheesedoodles.com
  • 12. More Tips: Optimize Your Email SignatureUpdate your signature and those of your employees toinclude pertinent information. More is more!What should I put there?•Links to your blog, social profiles, Yelp, etc.•Links to YOUR (personal) blog, social profiles, Yelp, etc.•Links to videos (will show up in Gmail)•Share some facts about your company • We were #XXX on the 2012 Inc. 500/5000•Other: • Referral program • Upcoming events • New offerings
  • 13. More Tips: Make a VideoEvery serious company should have at least oneprofessional video.•Modern day calling card•Shows what words can’t tell•Proves you care about your imageSemi-professional videos•Great for SEO (multimedia results)•Handheld camera around the office•Quick slideshow from Animoto.com
  • 14. More Tips: Host a Webinar (Seriously!)You were just recognized as one of the country’s fastestgrowing companies! Share the secrets of your success.•General tips on business•Tips within your industry•Invite contacts, leads, current clients, etc.How do I promote my webinar?•Email marketing•Social media•Banner on website•LinkedIn Answers•Mention it whenever you can
  • 15. More Tips: Host an EventNetwork for success! Consider hosting a…•Seminar•Business mixer•Round table discussionTrust us, you can do it! :)•Collect business cards•Hold a giveaway•Record a video•Promote a follow-up blog post
  • 16. Enter to win a FREE press release! www.AjaxUnion.com/FreePR Password: INC500
  • 17. Request a Free Quote:www.AjaxUnion.com Call Us Today: 800-594-0444
  • 18. Join Our Free Webinars!www.AjaxUnion.com/webinar Try out RankZen today! www.RankZen.com