• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Lithium Social Media Monitoring Search Examples
 

Lithium Social Media Monitoring Search Examples

on

  • 2,724 views

Sure, you know that you need to use a monitoring tool to keep an eye on your brand. But what do you search for? How do you get into the nitty gritty without having to keep digging for what

Sure, you know that you need to use a monitoring tool to keep an eye on your brand. But what do you search for? How do you get into the nitty gritty without having to keep digging for what

Statistics

Views

Total Views
2,724
Views on SlideShare
2,641
Embed Views
83

Actions

Likes
6
Downloads
73
Comments
0

11 Embeds 83

http://paper.li 37
http://www.scoop.it 20
http://www.linkedin.com 11
http://localhost 4
http://ideias.dekdu.com 3
https://twitter.com 2
http://lab.peerjoin.net 2
http://twitter.com 1
http://w01.theloop.com 1
http://w99.theloop.com 1
http://us-w1.rockmelt.com 1
More...

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

Lithium Social Media Monitoring Search Examples Lithium Social Media Monitoring Search Examples Presentation Transcript

  • Social Media Monitoring: What should I monitor?
    Real Examples about how to use a monitoring tool to mine for different kinds of information.
    Erin Korogodsky / @erinkoro or @lithiumtech
  • What should I search for?
    Use Listening Social Media Monitoring
    for a variety of keyword combinations to
    track and monitor and measure all kinds of things!
    • Industry Trends
    • Company / Brand Mentions
    • Products / Events / Campaigns
    • Creative examples using Layered Searches
  • Setting Up a Search Form
    Required
    Relevant
    Excluded
    3
  • What is Required, Relevant and Excluded?
    REQUIRED – keywords OR phrases that must appear in each result
    RELEVANT – keywords OR phrases that prioritize your results
    EXCLUDED – keywords OR phrases that you do not want in your results
  • Translate Your Needs Into a Search Form
    OR – Start with a keyword or phrase.
    Hit the OR button to include look for a competitive set (Honda OR Toyota OR Nissan).
    Hit the OR button to look for all the ways to say a brand name (Comcast OR ComcastCares).
    AND – Add an additional line and make it required.
    Use a new line to add to your search. For example, add “On Demand OR ONDemand” (REQUIRED) to your Comcast Search to zero in on that product.
    NOT – Add an additional line with “(EXCLUDED).For example, create a line with NBC (EXCLUDED) to remove that mime from the conversation.
  • Boolean Operator “OR”
    To include another option, click the “OR” button.
    Keystroke shortcut:
    Click tab+spacebar
    OR: Find all the conversations around a whole industry by listing company names. Just hit the OR button to include additional brands.
    This tells our search engine to find anything with either Honda or Toyota or Nissan.
  • Boolean Operator “AND”
    To include another option, click the “OR” button.
    Keystroke shortcut:
    Click tab+spacebar
    AND: Add an additional line and make it required. Now you’re looking for something from the first line AND something from the second line.
    This tells our search engine to find anything with either Honda or Toyota or Nissan AND either mpg or miles per gallon or fuel efficient or fuel efficiency or gas mileage.
  • Boolean Operator “NOT”
    To include another option, click the “OR” button.
    Keystroke shortcut:
    Click tab+spacebar
    NOT: Add an additional line and make it excluded. Now you’re looking for something from the first line and something from the second line, but anything post with a keyword from the third line is excluded.
    This tells our search engine to find anything with either Honda or Toyota or Nissan AND either mpg or miles per gallon or fuel efficient or fuel efficiency or gas mileage. Any mentions including “hybrid” OR “electric” will be excluded.
  • Layered Searches
    Company Issues
    • Legal
    • Customer Service
    • Product development
    • Ex-Employees
    • Sales / Lead Generation
    • Announcements around your company or industry
    • Keynote speaking around your industry
    Targeted Marketing Searches
    • First Person Insight
    • As a Woman
    • As a Man
    • As a Kid
    • Top Lists
    • Location-Based Social Networking
    • Campaigns
    • Products
    • Events
  • Search Examples
    Setting up the Search Forms
    10
  • First Person Insight - Keywords
    1st Search Line: examples of people describing first person insight. This list includes phrases like “in my opinion” or “where’s why.”
    2nd Search Line: Any brand name and all of the worlds that make up the brand. In this case, Comcast (brand name) or ComcastCares Twitter handle).
  • Demographics – “As a Woman”
    1st Search Line: examples of people describing being a woman. This list includes things like “am a woman” and “as a mom”2nd Search Line: Any brand name and all of the worlds that make up the brand. In this case, Comcast (brand name) or ComcastCares Twitter handle). Industry made of Keyword References – what makes up your industry? “Cable Companies” = Comcast or TimeWarner Cable
  • Demographics – “As a Man”
    1st Search Line: examples of people describing being a man. This list includes things like “am a man” and “as a father”
    2nd Search Line: Any brand name and all of the worlds that make up the brand. In this case, Comcast (brand name) or ComcastCares Twitter handle).
  • Demographics – “As a Kid”
    1st Search Line: examples of people describing being a kid. This list includes things like “am a kid” and “as a second grader”
    2nd Search Line: Any brand name and all of the worlds that make up the brand. In this case, Comcast (brand name) or ComcastCares Twitter handle).
  • Top Lists
    1st Search Line: examples of phrases used to create a “top” list online
    2nd Search Line: Any brand name and all of the worlds that make up the brand. In this case, “Scoutlabs” or “Scout Labs.”
  • Location-Based Social Networks
    1st Search Line: examples of terms used as part of Location-Based Social Networks. Examples include “checked in,” “4sq,” and “still the mayor.”
    2nd Search Line: Any brand name and all of the worlds that make up the brand. In this case, Starbucks
  • Campaigns
    1st Search Line: brand name. Example here is “Nike.”
    2nd Search Line: campaign. Example here is “Just Do It.”
  • Products
    1st Search Line: brand name. Example here is “Nike.”
    2nd Search Line: products. Examples here are “shoes” or “sneakers” or “gym shoes.”
  • Events
    1st Search Line: brand name. Example here is “Nike.”
    2nd Search Line: event with brand association. Example here is “World Cup” or “WorldCup.”
  • Legal
    1st Search Line: examples of terms used to describe legal action. Terms include “suing” or “litigate”.
    2nd Search Line: Any brand name and all of the worlds that make up the brand. In this case, Walmart and Wal Mart.
  • Customer Service
    1st Search Line: examples of terms used to describe customer service issues. Terms include “poor service” and “rude rep”.
    2nd Search Line: Any brand name and all of the worlds that make up the brand. In this case, AT&T.
  • Product Development & Feedback
    1st Search Line: examples of terms used to describe customer feedback. Terms include “they should” and “why don’t they.”
    2nd Search Line: Any brand name and all of the worlds that make up the brand. In this case, Netflix.
  • Ex-Employees
    1st Search Line: examples of terms used to describe ex-employees like “laid off” or “horrible boss.”
    2nd Search Line: Any brand name and all of the worlds that make up the brand. In this case, “Walmart” or “Wal Mart”.
  • Lead Generation
    1st Search Line: examples of terms used to describe sales opportunities. Words include “recommend” or “in the market for.”
    2nd Search Line: Any industry and all of the worlds that make up the industry. In this case, “Social Media Monitoring” or “SMM.”
  • Industry Keynote Speakers
    1st Search Line: examples of terms used to keynote speakers. Words include “keynote,” “keynote speaker” or “keynoting.”
    2nd Search Line: Any industry you’d like to track. Examples here include “social media,” or “social media monitoring,” or “smm.”
  • Industry Announcements
    1st Search Line: examples of industry announcements. This list includes words like “release” or “introducing” or “funded.”
    2nd Search Line: This list includes industry variations “SaaS” or “Software as a Service”.
    • Industry– in this example, it is simply “Japanese Cars”
    or
    • Industry made of Brand Names – include your company name, along with all competitors. For example, this could be Honda or Toyota or Nissan
    What Should I Search For: Industry
    Industry search by brand name
    Industry search by keyword reference
  • Relative Comparisons
    Comparing Searches using the Graph tool
    28
  • What Should I Search For: Company Name
    Use the graph feature to compare
    the volume of 3 separate searches.
  • Industry & Company Searches / Comparisons
    Give results context by using
    the graph feature to compare results.
  • What Should I Search For: Products
    Use the graph feature to compare
    the volume of 3 separate searches.