Habits of online newspaper readers, by device and time of day. 97% views <1% views 2% views iPad Percentage of shares by platform over the course of the day phone computer time of day via Comscore and the Wall Street Journal
Let’s consider marketing strategies. Marketing and user experience design are both customer facing activities.
multi channel marketing
cross channel marketing
Marketing communications can set the tone for the overall experience.
A continuous system, until it breaks.
Information architecture provides the structure for underlying design experience.
“Environmental Design is a human-centered disciple that is focused on the design of a user’s total experience. We span the creative environment between spatial, object, and emotional communication.” David Mocarski, Chair, Environmental Design, Art Center College of Design
Architecture is the design of the shell or the structure.
Interior design is the design of everything inside.
Landscape architecture is the design of everything on the outside.
When you considereach of these…
Environmental design is how they all fit together. user
….because spider webs make for messy deliverables.
The Egg Matrix http://bit.ly/kCTBLz Omnigraffle or PDF
External Forces The Design Your Company Creates Internal Forces
You Can Influence Some of This You Can Control This You Can Influence Some of This
choose a touch point to start with determine your content node first expand and rework based on your own needs
Content Item A unique content item
Task Tasks or activities associated with the content
Frequency How frequently are these tasks performed?
Urgency How urgently is the information needed or how urgently do the tasks get completed?
Privacy Is this content intended for one person, multiple people at different times, multiple people at once?
Intimacy Does the user have a close relationship with the content? Feelings of attachment or connectedness?
Message, Tracking, Measurement
Environment What external presences, people, cultural attributes, gender roles, or societal norms may play a role?
Location What location(s) could the user be in while accessing the content or interacting with a touch point?
Context Is it chaotic, calm, quiet, loud, harsh lighting, etc?
Locomotion How active or passive is the user in this environment?
Motivations What motivates the user toward this content?
Needs Why does the user need, require, or have to have this?
Desires What wants, desires, or nice to haves does the user have?
Knowledge What knowledge, ideas, or belief systems might the user bring to the situation?