Mapping a Unified Experience Across Multiple Devices

Mapping a Unified Experience Across Multiple Devices
Erin Jo Richey
@erinjo

Code Name: The Egg Matrix

Different devices. Different situations. Different usage patterns.
But we still need one unified experience.

TelevisionsCarsKiosksATMsTable SurfacesDisplaysRefrigeratorsMirrorsEtc

Habits of online newspaper readers, by device and time of day.
97% views
<1% views
2% views
iPad
Percentage of shares by platform over the course of the day
phone
computer
time of day
via Comscore and the Wall Street Journal

Let’s consider marketing strategies.
Marketing and user experience design are both customer facing activities.

multi channel marketing

cross channel marketing

Marketing communications can set the tone for the overall experience.

A continuous system, until it breaks.

Information architecture provides the structure for underlying design experience.

top down information architecture

bottom up information architecture

push marketing

pull marketing

tablet
phone
location
message
context
content
task
computer
message
http://www.flickr.com/photos/gregoryjordan/5054436651/

Build bridges.
Create unity.
Portland
http://www.flickr.com/photos/mtbrehm/5051864819/

Environmental Design
http://www.flickr.com/photos/taivasalla/2347465536/

“Environmental Design is a human-centered disciple that is focused on the design of a user’s total experience. We span the creative environment between spatial, object, and emotional communication.”
David Mocarski, Chair, Environmental Design,
Art Center College of Design

Architecture is the design of the shell or the structure.

Interior design is the design of everything inside.

Landscape architecture is the design of everything on the outside.

When you considereach of these…

Environmental design is how they all fit together.
user

DIGITAL ENVIRONMENT

….because spider webs make for messy deliverables.

The Egg Matrix
http://bit.ly/kCTBLz
Omnigraffle or PDF

External Forces
The Design Your Company Creates
Internal Forces

You Can Influence Some of This
You Can Control This
You Can Influence Some of This

choose a touch point to start with
determine your content node first
expand and rework based on your own needs

Content Item
A unique content item

Task
Tasks or activities associated with the content

Frequency
How frequently are these tasks performed?

Urgency
How urgently is the information needed or how urgently do the tasks get completed?

Privacy
Is this content intended for one person, multiple people at different times, multiple people at once?

Intimacy
Does the user have a close relationship with the content? Feelings of attachment or connectedness?

Message, Tracking, Measurement

Environment
What external presences, people, cultural attributes, gender roles, or societal norms may play a role?

Location
What location(s) could the user be in while accessing the content or interacting with a touch point?

Context
Is it chaotic, calm, quiet, loud, harsh lighting, etc?

Locomotion
How active or passive is the user in this environment?

Motivations
What motivates the user toward this content?

Needs
Why does the user need, require, or have to have this?

Desires
What wants, desires, or nice to haves does the user have?

Knowledge
What knowledge, ideas, or belief systems might the user bring to the situation?

Thanks!
http://bit.ly/kCTBLz
Worksheet
@erinjo
erin@flatfrogdesign.com
Contact

http://mashablemetrics.wordpress.com	503
http://kpn.tomorrowkings.nl	51
http://lanyrd.com	9
http://paper.li	6
http://www.mongodb.org	4
http://screenitup.com	4
http://www.saujana.sg	1
http://localhost	1
http://www.google.de	1
http://fowlertown.com	1
https://twitter.com	1
http://www.summervillechurchofchrist.com	1
http://drizzlin.com	1
http://www.linkedin.com	1

Mapping a Unified Experience Across Multiple Devices

by Erin Jo Richey on May 27, 2011

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