Founders   Erin Weber




           Maggie de la Vega




           Holly Burns
Agenda




             Introduction
             Differentiating Value
             CATALYST to Date
             Future ...
The intent of

CATALYST
  is to champion
  and encourage
the integration of
design principles


                     into ...
Long Term Goals



                  LEADING international resource for design leaders


                  Alternative DIS...
Differentiating Value




                        Digital
                        Operational
                        Desi...
Design Driven




Theoretical                    Operational




              Content Driven
Premier Issue
Press Coverage
Lessons Learned



                  SUBSCRIPTION database management

                  Semi-annual review of MEDIA conta...
2nd & 3rd Issues   Fall/Winter 2009: “Designing a Climate Safe Economy”
                   Incoming students to join staff...
Proposed Staff Structure



                           Paid, part time   Project Manager
                                 ...
Timeline: Third Issue
                         Nov                     Dec                        Jan              Feb    ...
Budget

         Expenses            Rate        Quantity       Per Issue Total
         Project Manager    $40.00    8hrs...
Sponsorship


              Platinum Partner
              $5000 per issue
              1 full page ad
              Link...
Targeted Sponsors
Thank you
CATALYST Strategic Design Review: Request for Support
CATALYST Strategic Design Review: Request for Support
CATALYST Strategic Design Review: Request for Support
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CATALYST Strategic Design Review: Request for Support

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Transcript of "CATALYST Strategic Design Review: Request for Support"

  1. 1. Founders Erin Weber Maggie de la Vega Holly Burns
  2. 2. Agenda Introduction Differentiating Value CATALYST to Date Future Development Budget Resources Sponsorship Closing 3
  3. 3. The intent of CATALYST is to champion and encourage the integration of design principles into management and operational business strategy.
  4. 4. Long Term Goals LEADING international resource for design leaders Alternative DISTRIBUTION methods Kindle subscription Harvard Business Publishing MagCloud on demand printing ONLINE expansion: podcasts, videocasts and toolkits Host EVENTS and panel discussions
  5. 5. Differentiating Value Digital Operational Design Driven External Resources Design Leaders Blog Forum Free
  6. 6. Design Driven Theoretical Operational Content Driven
  7. 7. Premier Issue
  8. 8. Press Coverage
  9. 9. Lessons Learned SUBSCRIPTION database management Semi-annual review of MEDIA contacts and PR list Greater INTERNATIONAL media outreach LESS student writing Shorter LENGTH for digital publication Greater organization of BLOG & focus on guest bloggers
  10. 10. 2nd & 3rd Issues Fall/Winter 2009: “Designing a Climate Safe Economy” Incoming students to join staff Readership rates expected to increase 30% Development of focused PR strategy Spring/Summer 2010: Topic TBD Implementation of a sustainable personnel structure volunteers: students, alumni, advisors project manager layout designer MagCloud availability
  11. 11. Proposed Staff Structure Paid, part time Project Manager Designer Volunteer First year A First year B Second year A Second year B Blog Director Advisor Alum Program Director Copy Editor
  12. 12. Timeline: Third Issue Nov Dec Jan Feb Mar Apr May 11/17/09 1/12/09 Hire a Project Manager 12/13/09 Remote Meeting: Select a Project Manager 1/12/09 3/19/09 Sponsor Solicitation 2/11 - 3/2 3/2 - 3/19 Collection of Collection of sponsorship funds sponsor logos and advertisements 11/15/09 1/13/09 Content Selection 11/15/09 1/10/09 Meeting: Meeting: Determine theme Choose article abstracts 1/12/09 3/4/09 Content Collection 2/20/09 Meeting: Choose articles for enhancement with “Strategy in Action” 2/18/09 3/16/09 Initial Editing 3/13/09 Meeting: Determine next theme 3/31/09 5/12/09 Layout Editing 2/25/09 5/15/09 Design 5/7/09 5/16/09 Distribution
  13. 13. Budget Expenses Rate Quantity Per Issue Total Project Manager $40.00 8hrs/wk for 6 $8,320 months Designer $40.00 10hrs/wk for 2.5 $4000 months iStock (extended $1,900 rights) MyFonts.com $40 Scholarship $1000 4 students $4,000 Misc. $1,240 Total Expenses $19,500 Revenue DM discretionary $1,000 DM Scholarship $4,000 Sponsorship $14,500 Total Revenue $19,500
  14. 14. Sponsorship Platinum Partner $5000 per issue 1 full page ad Linked logo on CATALYST blog Linked logo in CATALYST publication Content page in publication Blog post Partner $1500 per issue ½ page ad Linked logo on CATALYST blog Linked logo in CATALYST publication Blog post Sponsor Levels Rate Quantity desired Per Issue Total Platinum Partner $5,000 2 $10,000 Partner $1,500 3 $4,500 Supporter any unlimited unknown Total Sponsorship $14,500
  15. 15. Targeted Sponsors
  16. 16. Thank you

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