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CATALYST Strategic Design Review: Request for Support
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CATALYST Strategic Design Review: Request for Support


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  • 1. Founders Erin Weber Maggie de la Vega Holly Burns
  • 2. Agenda Introduction Differentiating Value CATALYST to Date Future Development Budget Resources Sponsorship Closing 3
  • 3. The intent of CATALYST is to champion and encourage the integration of design principles into management and operational business strategy.
  • 4. Long Term Goals LEADING international resource for design leaders Alternative DISTRIBUTION methods Kindle subscription Harvard Business Publishing MagCloud on demand printing ONLINE expansion: podcasts, videocasts and toolkits Host EVENTS and panel discussions
  • 5. Differentiating Value Digital Operational Design Driven External Resources Design Leaders Blog Forum Free
  • 6. Design Driven Theoretical Operational Content Driven
  • 7. Premier Issue
  • 8. Press Coverage
  • 9. Lessons Learned SUBSCRIPTION database management Semi-annual review of MEDIA contacts and PR list Greater INTERNATIONAL media outreach LESS student writing Shorter LENGTH for digital publication Greater organization of BLOG & focus on guest bloggers
  • 10. 2nd & 3rd Issues Fall/Winter 2009: “Designing a Climate Safe Economy” Incoming students to join staff Readership rates expected to increase 30% Development of focused PR strategy Spring/Summer 2010: Topic TBD Implementation of a sustainable personnel structure volunteers: students, alumni, advisors project manager layout designer MagCloud availability
  • 11. Proposed Staff Structure Paid, part time Project Manager Designer Volunteer First year A First year B Second year A Second year B Blog Director Advisor Alum Program Director Copy Editor
  • 12. Timeline: Third Issue Nov Dec Jan Feb Mar Apr May 11/17/09 1/12/09 Hire a Project Manager 12/13/09 Remote Meeting: Select a Project Manager 1/12/09 3/19/09 Sponsor Solicitation 2/11 - 3/2 3/2 - 3/19 Collection of Collection of sponsorship funds sponsor logos and advertisements 11/15/09 1/13/09 Content Selection 11/15/09 1/10/09 Meeting: Meeting: Determine theme Choose article abstracts 1/12/09 3/4/09 Content Collection 2/20/09 Meeting: Choose articles for enhancement with “Strategy in Action” 2/18/09 3/16/09 Initial Editing 3/13/09 Meeting: Determine next theme 3/31/09 5/12/09 Layout Editing 2/25/09 5/15/09 Design 5/7/09 5/16/09 Distribution
  • 13. Budget Expenses Rate Quantity Per Issue Total Project Manager $40.00 8hrs/wk for 6 $8,320 months Designer $40.00 10hrs/wk for 2.5 $4000 months iStock (extended $1,900 rights) $40 Scholarship $1000 4 students $4,000 Misc. $1,240 Total Expenses $19,500 Revenue DM discretionary $1,000 DM Scholarship $4,000 Sponsorship $14,500 Total Revenue $19,500
  • 14. Sponsorship Platinum Partner $5000 per issue 1 full page ad Linked logo on CATALYST blog Linked logo in CATALYST publication Content page in publication Blog post Partner $1500 per issue ½ page ad Linked logo on CATALYST blog Linked logo in CATALYST publication Blog post Sponsor Levels Rate Quantity desired Per Issue Total Platinum Partner $5,000 2 $10,000 Partner $1,500 3 $4,500 Supporter any unlimited unknown Total Sponsorship $14,500
  • 15. Targeted Sponsors
  • 16. Thank you