QR Codes for Library Staff
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QR Codes for Library Staff

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This is an expanded version of my QR code presentation, meant for an hour-long session with time for a bit of Q&A. What are QR codes? How are they used in libraries? What makes a great QR code?

This is an expanded version of my QR code presentation, meant for an hour-long session with time for a bit of Q&A. What are QR codes? How are they used in libraries? What makes a great QR code?

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http://www.univie.ac.at 12
http://blogs.welch.jhmi.edu 9
http://blogs1.welch.jhmi.edu 9
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  • Like Twitter, QR code usage really went mainstream this year after SxSW. Viability in that setting is a good predictor of mainstream success.
  • Note that the app offers triple points for members – a reward for connecting with the brand. More on that later.
  • One QR code holds a lot more data than a single traditional barcode.
  • Bit.ly not only generates a code for your shortened URL, it also provides click-through data so you can gauge the effectiveness of the URL, the code, and more.
  • Bit.ly not only generates a code for your shortened URL, it also provides click-through data so you can gauge the effectiveness of the URL, the code, and more.
  • Transition – beyond the QR code… microsoft

QR Codes for Library Staff QR Codes for Library Staff Presentation Transcript

  • QR Codes
  • 2014
     
  • 2014
     
    Educause Review: Mobile Perspectives March/April 2011
  • Found in the wild...
     
    Magazines
    Billboards
    Store products
    Redboxinventory
    Flyers
     
     
  •  
     
  •  
     
  •  
     
  •  
     
  •  
  • =
  • bit.ly
     
  • bit.ly
     
    link shortener
  • bit.ly
     
    link shortener
    metrics analysis
  • bit.ly
     
    link shortener
    metrics analysis
    QR code generator
  •  
     
     
  •  
     
     
  •  
     
  •  
     
  •  
     
  •  
     
  •  
  •  
  •  
  • What does a 
    great QR code do?
     
     
  • What does a 
    great QR code do?
     
    Mobile!
  • What does a 
    great QR code do?
     
    Mobile!
    Actionable!
  • What does a 
    great QR code do?
     
    Mobile!
    Seamless!
    Actionable!
  • Using QR codes in the library
  • Using QR codes in the library
    Scavenger hunts
    Advertising
    Connect to DBs in stacks
    Link to book trailers
    Sign up for events