• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Privacy
 

Privacy

on

  • 483 views

 

Statistics

Views

Total Views
483
Views on SlideShare
483
Embed Views
0

Actions

Likes
0
Downloads
12
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Apple Keynote

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n

Privacy Privacy Presentation Transcript

  • A DOWNSIDE TO SOCIAL MEDIA: PRIVACY ISSUES ERIN DENTINGER
  • A GROWING CONCERNDIGITAL PRIVACY HAS NEVER BEEN SUCH AN IMPORTANT ISSUEPEOPLE USING SOCIAL MEDIA SITES SEEM TO HAVE FORGOTTENABOUT THE DANGERS OF POSTING PERSONAL INFORMATION -SUCH AS PHONE NUMBERS, THEIR FULL DATE OF BIRTH, WHERETHEY WILL BE (VACATION PLANS, DOCTORS APPOINTMENTS) ORWHERE THEY LIVE“UNFORTUNATELY, MOST PEOPLE ARE NOT THINKING ABOUTSOCIAL MEDIA PRIVACY. THEY’RE FAR TOO HAPPY WITH THEIDEA OF LEADING TRANSPARENT LIVES THAT CAN BE SHAREDWITH FRIENDS AND FAMILY,” (MARK EVANS TECH, 2011)
  • SOCIAL MEDIA USE STATISTICSFACEBOOK CLAIMS THAT 50% OF ACTIVE USERS LOG INTO THESITE EACH DAY. THIS WOULD MEAN AT LEAST 175 MILLIONUSERS EVERY 24 HOURS.TWITTER NOW HAS 75 MILLION USER ACCOUNTS.LINKEDIN HAS OVER 50 MILLION MEMBERS WORLDWIDE.
  • SOCIAL MEDIA USE STATISTICSFACEBOOK CURRENTLY HAS OVER 350 MILLION ACTIVE USERSON GLOBAL BASIS.MORE THAN 35 MILLION FACEBOOK USERS UPDATE THEIRSTATUS EACH DAY.PHOTO UPLOADS TO FACEBOOK HAVE INCREASED BY MORETHAN 100%. CURRENTLY, THERE ARE AROUND 2.5 BILLIONUPLOADS TO THE SITE EACH MONTH.
  • SOCIAL MEDIA USEFROM THESE STATISTICS, IT CAN MOST DEFINITELY BEESTABLISHED THAT SOCIAL MEDIA HAS BECOME ANIMPORTANT PART OF PEOPLE’S LIVESSINCE SOCIAL NETWORKING IS A RELATIVELY NEWPHENOMENON, PEOPLE TEND TO FORGET ABOUT THEPRIVACY RELATED ISSUES THAT COMMONLY COME INTOPLAYUSERS MUST BECOME AWARE OF HOW MUCHINFORMATION THEY COULD END UP PROVIDING TOCORPORATIONS, MARKETING COMPANIES,ADVERTISERS, POTENTIAL EMPLOYERS, AND CRIMINALS
  • PRIVACY STATISTICS17% OF ADULTS USE THEIR PROFILE TO COMMUNICATEWITH PEOPLE THEY DON’T KNOW PERSONALLY25% OF HOUSEHOLDS WITH A FACEBOOK ACCOUNT DON’TUSE THE SITE’S PRIVACY CONTROLS OR WEREN’TAWARE OF THEM40% OF USERS PUBLISHED THEIR FULL DATE OF BIRTHONLINE (THIS PUTS THEM AT RISK FOR IDENTITY THEFT)
  • PRIVACY STATISTICS9% OF SOCIAL NETWORK USERS DEALT WITH MALWARE,ONLINE SCAMS, IDENTITY THEFT OR HARASSMENTWITHIN THE PAST YEARREPORTS OF MALWARE AND SPAM INCREASED 70% ONSOCIAL NETWORKS IN 2009TWO-THIRDS OF PARENTS CLAIM TO SET RULES ONTHEIR CHILD’S USE OF SOCIAL NETWORKING SITES,ALTHOUGH ONLY 53% OF CHILDREN SAID THAT THEIRPARENTS SET SUCH RULES
  • POTENTIAL PROBLEMS OVER SHARING CAN RESULT INIDENTITY THEFTLOSING A JOBMALWARESPAMBREAK AND ENTERSSTALKING,RAPE,ETCEMBARRASSMENT, BLACKMAILING, RUINING YOURPROFESSIONAL REPUTATION
  • SO WHAT ARE SOCIAL NETWORKING SITES DOING TO HELP? FACEBOOK HAS BEEN CRITICIZED FOR ITS LACK OF CONCERN ABOUT ONLINE PRIVACY, CHILD SAFETY, AND THE INABILITY TO TERMINATE ACCOUNTS WITHOUT FIRST MANUALLY DELETING THE CONTENT OVER TIME, FACEBOOK AND OTHER SOCIAL NETWORKING SITES HAVE WENT THROUGH MANY CHANGES REGARDING THEIR PRIVACY SETTINGS
  • SO WHAT ARE SOCIAL NETWORKING SITES DOING TO HELP? FOR EXAMPLE, IN 2009, FACEBOOK MADE THEIR PRIVACY SETTINGS MORE PERSONALIZED AND CUSTOMIZED. THEY CLAIM THAT THIS GIVES THE USER THE POWER TO DECIDE WHAT AND HOW MUCH THEY SHARE. IN 2010, MYSPACE IMPLEMENTED SIMPLE AND EASY TO USE PRIVACY SETTINGS: USERS ARE ABLE TO SWITCH ALL OF THEIR CONTENT TO "FRIENDS ONLY" WITH ONE SETTING. ONCE THE USER CHOOSES THIS SETTING, THEIR WHOLE ACCOUNT IS SET TO “FRIENDS ONLY” BY DEFAULT
  • SO WHAT ARE SOCIAL NETWORKING SITES DOING TO HELP? FACEBOOK U.K., BEBO AND MYSPACE HAVE ADDED A PANIC BUTTON APPLICATION THAT ENCOURAGES USERS TO REPORT SUSPICIOUS ACTIVITY IN THE CASE OF BEBO, ALL USERS PROFILES ARE DEFAULTED TO PRIVATE WITH THE ABILITY TO MAKE PUBLIC. IF A USER DECIDES TO MAKE THEIR PROFILE PUBLIC, THEY CAN DETERMINE BOTH THE MINIMUM AND MAXIMUM AGE OF OTHER USERS WHO CAN CONTACT THEM MANY SOCIAL NETWORKS ALSO OFFER THE OPTION OF BLOCKING A MEMBER
  • SO WHAT ARE SOCIAL NETWORKING SITES DOING TO HELP? ON FACEBOOK, THE PRIVACY PAGE CAN BE ACCESSED FROM ANY FACEBOOK HOME PAGE OR AT THE BOTTOM OF THE LOGIN PAGE. ACCESSING THE PRIVACY SETTINGS ON MYSPACE IS SIMILAR - SIMPLY CLICK ON “ACCOUNT” ON THE TOOL BAR AT THE TOP OF THE PROFILE ALSO, MOST SOCIAL NETWORKING SITES ENABLE USERS TO HAVE ACCESS TO PRIVACY POLICIES AND INFORMATION ABOUT HOW TO USE PRIVACY SETTINGS
  • SO WHAT ARE SOCIAL NETWORKING SITES DOING TO HELP? ALTHOUGH PRIVACY SETTINGS SOMETIMES MAY BE DIFFICULT TO FIND AND MANIPULATE, THE TOOLS ARE THERE, AND IT IS ULTIMATELY THE USER’S RESPONSIBILITY TO EDUCATE THEMSELVES ABOUT HOW TO USE THE SETTINGS. OR THE USER MAY DECIDE NOT TO USE THE SITE AT ALL. SOCIAL NETWORKS HAVE BEEN DESIGNED WITH THE IDEA THAT PEOPLE WANT TO SHARE THEIR PHOTOS, VIDEOS, AND THOUGHTS WITH THE REST OF THE WORLD.
  • BUSINESSES AND DATA SHARINGBUSINESSES USE THIS PLETHORA OF PERSONAL DATA TOTHEIR ADVANTAGECOMPANIES CAN MAKE MONEY USING CUSTOMERINFORMATION AND STATISTICSSINCE THERE HAS BEEN AN INCREASE IN THE AMOUNT OFPERSONAL DATA ONLINE THAT HAS BEEN PUBLISHEDVOLUNTARILY (DUE TO SOCIAL MEDIA SITES), BUSINESSESAND ADVERTISERS NOW HAVE THAT MUCH MORE ACCESSTO THE CONSUMERS INFORMATION
  • BUSINESSES AND DATA SHARINGADVERTISERS AND COMPANIES CAN TRACK A PERSON’SBEHAVIOR ACROSS THE WEB USING COOKIES ANDSURVEILLANCE TECHNOLOGY THAT ARE PLACED ON THECOMPUTER WHEN A USER VISITS A WEBSITETHIS ALLOWS THEM TO HAVE ACCESS TO YOUR PERSONALINFORMATION WHICH MAY REVEAL YOUR SHOPPINGINTERESTS, LOCATION, INCOME AND EVEN MEDICALCONDITIONS
  • PLEASE ROB MEPLEASE ROB ME IS JUST ONE OF THE VARIOUS SITESTHAT HAS BEEN CREATED FROM STATUS UPDATES THATHAVE BEEN PUBLISHED WHICH REVEAL THE USER’SWHEREABOUTSIT WAS DESIGNED TO RAISE AWARENESS ABOUT OVERSHARING AND IT’S GOAL IS TO MAKE PEOPLE THINKTWICE ABOUT SHARING THEIR LOCATION
  • HOW CAN WE PREVENT SHARING TOO MUCH INFORMATION? PUBLIC AWARENESS ABOUT THE PRIVACY IMPLICATIONS OF SOCIAL NETWORKING EDUCATION ABOUT HOW TO USE PRIVACY SETTINGS ONLY ALLOW PEOPLE YOU KNOW PERSONALLY TO HAVE ACCESS TO YOUR PAGE AND PERSONAL INFORMATION READ AND UNDERSTAND USER AGREEMENTS REQUIRED BY SOCIAL NETWORKS
  • WHAT YOU CAN DO TO PROTECT YOURSELF DON’T EXPECT ABSOLUTE PRIVACY AND KNOW WHAT YOU’RE GETTING INTO BY READING THE PRIVACY STATEMENT AND POLICIES. MOST SITES ALLOW ALL REGISTERED USERS TO VIEW ALL THE INFORMATION YOU POST ON YOUR SITE WITH NO EXCEPTIONS. BEFORE YOU JOIN A SITE AND POST YOUR PROFILE, FIND OUT IF YOU CAN JOIN A CLOSED NETWORK. FIND OUT IF THE SITE ALLOWS OTHERS TO SEE YOUR PROFILE WITHOUT YOUR CONSENT. CHOOSE THE HIGHEST AND MOST RESTRICTIVE SECURITY SETTING AVAILABLE AND DO NOT GIVE OUT INFORMATION LIKE YOUR BIRTHDAY, FULL NAME, PHONE NUMBER, SOCIAL INSURANCE NUMBER OR ADDRESS
  • WHAT YOU CAN DO TO PROTECT YOURSELF TAKE A SECOND TO THINK ABOUT WHAT YOU’RE POSTING ABOUT YOURSELF AND YOUR FRIENDS. REMEMBER: WHAT YOU POST COULD BE ONLINE FOREVER. KNOW THAT EVEN SITES WITH EXTENSIVE PRIVACY OPTIONS MAY BE REQUIRED TO MAKE YOUR PERSONAL INFORMATION AVAILABLE TO CERTAIN AUTHORIZED PERSONS, INCLUDING LAW ENFORCEMENT AGENCIES