Growing, yet still novel High Quality, Slightly higher price = Better Experience COMPETITIVE Uniquely Localized GO GREEN!
RECOGNIZABLE Identifiable , Location-specific logo on social media platforms Use “Parent/Child” Accounts on Facebook Place Pages Integrate Facebook content and branding on Twitter KALAMAZOO, MI GREEN BAY, WI KALAMAZOO, MI Columbus, OH Indianapolis, IN GREEN BAY, WI BUFFALO GROVE, IL KALAMAZOO, MI EAST LANSING, MI
The Relationship Builder Get to know your customers. The Conversation Contributer Hear and be heard. INTERACTIVE The Expert Share expertise of product category. Develop yourself as an authority in your field.
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Success Measured in… Site Traffic Blog Followers YouTube Ad Participants Successful Social Media Mentions Facebook Fan Growth/Interaction
Digital Strategy – Budget Allocation FISCAL Facebook Re-Design and Page Management 18% 14% 11% 31% 26% Blog Management SEM/Google AdWords Twitter Management Impression-based ADV/YouTube Channel
Create Biggby “ Place of Mind” Interact with Consumers in a REAL way Increase Recognition as Biggby brand Grows PERSONAL