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Twitter 101

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There are a million resources out there, but thisTwitter 101 is for journalists trying to figure out what to use Twitter for. I'll be using this to help some of the news staff learn the basics about …

There are a million resources out there, but thisTwitter 101 is for journalists trying to figure out what to use Twitter for. I'll be using this to help some of the news staff learn the basics about Twitter.

Published in: Technology, News & Politics

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Transcript

  • 1. Twitter 101 How journalists can use Twitter in the newsroom
  • 2. What?
    • Twitter asks you: What’s happening? In 140 characters or less, you have the opportunity to answer that.
  • 3. Pros
    • It’s more than just status updates. People share news and information first on Twitter and Facebook.
      • Real-Time
      • Short & Sweet
      • Search-ability
      • Fast
  • 4. Cons
  • 5. Use Situations in which Twitter is the right choice to use
  • 6.  
  • 7. Lingo Get to know the Twitter talk
  • 8. @ At Symbol + Name: When a username is preceded by the @ sign, it becomes a link to a Twitter profile. Example: @erincubert
  • 9. # Hashtag + Topic Used when trying to identify a certain topic or subject Example: Traffic is really backed up in #Nashville.
  • 10. Reply Responding to another tweet or person’s message.
  • 11. DM Direct Message: Sending a private message to someone, similar to e-mail
  • 12. RT Retweet: Echoing someone else’s tweet, posting it so that all of your followers can see it
  • 13. Follow If you follow someone, you’ve subscribed to their tweets and are interested in what they have to say.
  • 14. OH Overheard: People will tweet things that they’ve overheard. They will preface it by saying ‘OH:” Example: OH: It’s going to rain like cats and dogs today.
  • 15. Case Studies Real instances where Twitter was used to break, share news around the world
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  • 22. Go Local Real instances where Twitter was used to break, share news in Nashville
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  • 31. Tips How you can use Twitter for reporting and everyday use
  • 32. Help Provide information that people need: Breaking news, weather alerts, traffic, general information
  • 33. Know Talk about your area of expertise. People will go to you first if they know you’re covering a topic they’re interested in.
  • 34. Promote Share your articles, but go one step further. Give more information that they couldn’t find anywhere else.
  • 35. Find Experts, sources, information
  • 36. Search Spot trends, identify story ideas using Twitter search capabilities
  • 37. Talk Have a conversation and engage with sources, colleagues and friends.
  • 38. Voice Use and develop your own voice and style. What works for one person might not work for you.
  • 39. Share Share more than your own articles. Use other news organizations and trusted sources.
  • 40. Balance Make sure you’re balanced in both quality and quantity of sharing and talking.
  • 41. Visualize The web is a visual medium. Use and share pictures, videos and infographics.
  • 42. Experiment There are few hard and fast rules to social media. It changes every day.
  • 43. Resources Things you can use to make sharing easier and faster
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