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Media Social
<ul><li>o_0 </li></ul>
<ul><li>“ Everyone needs to do social media!”   </li></ul>It’s all over the news.  It must be important.
<ul><li>WHY? </li></ul>
<ul><li>I don’t care what you’re eating for breakfast. </li></ul>
<ul><li>Or how late you stayed up last night … </li></ul>
<ul><li>Or if you’re feeling slightly emo today … </li></ul>
<ul><li>But …  </li></ul>
<ul><li>I   might   care   about   news   that interests you. </li></ul>
<ul><li>…  OK. I  might  care if you’re feeling emo. </li></ul>
<ul><li>Social media is an umbrella term that defines various activities that integrate technology, social interaction, an...
<ul><li>Social media is a shift in how people discover, read and share news, information and content. </li></ul>Wikipedia,...
<ul><li>Wait … I just used  Wikipedia   as a source. </li></ul>
 
<ul><li>There is no  real  definition for social media. </li></ul><ul><li>It  evolves  every day. </li></ul><ul><li>And fo...
<ul><li>There are  </li></ul><ul><li>Community developers. </li></ul><ul><li>Conversation starters. </li></ul><ul><li>Soci...
<ul><li>Community developers start conversations through different platforms. </li></ul>
It’s about maintaining a  ‘digital identity’ .
<ul><li>EXAMPLE: </li></ul>
 
 
 
 
People are  reporting events  before   news organizations.
<ul><li>Information is communicated at a lightning-fast pace. </li></ul><ul><li>It  spreads .   </li></ul>
<ul><li>How fast? </li></ul>
 
5 minutes later …
10 minutes later …
12 minutes later …
30 minutes later …
You get the point.
While you were sleeping,  the paper was sent to the printer,  the newscast complete …  the world was still keepin’ on.
<ul><li>Social networks = </li></ul><ul><li>hand-selected  news </li></ul><ul><li>It’s like having a bajillion editors at ...
<ul><li>Less sense of  </li></ul><ul><li>organizational bias </li></ul>
News  is  a  social event ! People talk to friends to get their information. Conversation creates a ripple effect - become...
‘ How might we’ Communicate to the student body? Encourage conversations? Translate the experience of students? Develop a ...
<ul><li>But … </li></ul>
News organization  still play a role. They can verify a source and eliminate rumor-monger.
 
 
Don’t just start  ‘tweeting’  … ask what’s effective to engage your community.
There’s a ton of options to choose from!
<ul><li>But if you use Twitter: </li></ul>News and information in 140 characters or less Get tips from your audience about...
<ul><li>If you use Facebook: </li></ul>Help schools coordinate reunions,  Maintain updates Collect past and current studen...
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Social Media for High School Educators

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During a workshop on Emerging Media Trends, high school advisers from across the country and I discussed how social media could be used in a high school setting.

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Transcript of "Social Media for High School Educators"

  1. 1. Media Social
  2. 2. <ul><li>o_0 </li></ul>
  3. 3. <ul><li>“ Everyone needs to do social media!” </li></ul>It’s all over the news. It must be important.
  4. 4. <ul><li>WHY? </li></ul>
  5. 5. <ul><li>I don’t care what you’re eating for breakfast. </li></ul>
  6. 6. <ul><li>Or how late you stayed up last night … </li></ul>
  7. 7. <ul><li>Or if you’re feeling slightly emo today … </li></ul>
  8. 8. <ul><li>But … </li></ul>
  9. 9. <ul><li>I might care about news that interests you. </li></ul>
  10. 10. <ul><li>… OK. I might care if you’re feeling emo. </li></ul>
  11. 11. <ul><li>Social media is an umbrella term that defines various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. </li></ul>Original definition from Wikipedia, pulled from Slideshare presentation from Marta Kagan, pulled off Tom Cheredar’s blog, e-mailed to him by Jack Lail, dated 2008.
  12. 12. <ul><li>Social media is a shift in how people discover, read and share news, information and content. </li></ul>Wikipedia, 2009
  13. 13. <ul><li>Wait … I just used Wikipedia as a source. </li></ul>
  14. 15. <ul><li>There is no real definition for social media. </li></ul><ul><li>It evolves every day. </li></ul><ul><li>And for the record … there are no ‘experts’. </li></ul>
  15. 16. <ul><li>There are </li></ul><ul><li>Community developers. </li></ul><ul><li>Conversation starters. </li></ul><ul><li>Social engagers. </li></ul>
  16. 17. <ul><li>Community developers start conversations through different platforms. </li></ul>
  17. 18. It’s about maintaining a ‘digital identity’ .
  18. 19. <ul><li>EXAMPLE: </li></ul>
  19. 24. People are reporting events before news organizations.
  20. 25. <ul><li>Information is communicated at a lightning-fast pace. </li></ul><ul><li>It spreads . </li></ul>
  21. 26. <ul><li>How fast? </li></ul>
  22. 28. 5 minutes later …
  23. 29. 10 minutes later …
  24. 30. 12 minutes later …
  25. 31. 30 minutes later …
  26. 32. You get the point.
  27. 33. While you were sleeping, the paper was sent to the printer, the newscast complete … the world was still keepin’ on.
  28. 34. <ul><li>Social networks = </li></ul><ul><li>hand-selected news </li></ul><ul><li>It’s like having a bajillion editors at your disposal. </li></ul>
  29. 35. <ul><li>Less sense of </li></ul><ul><li>organizational bias </li></ul>
  30. 36. News is a social event ! People talk to friends to get their information. Conversation creates a ripple effect - becomes viral. Friends become a filter to what’s important.
  31. 37. ‘ How might we’ Communicate to the student body? Encourage conversations? Translate the experience of students? Develop a community? Be aware of what interests the community? Create a better product? Speak to a larger group of people?
  32. 38. <ul><li>But … </li></ul>
  33. 39. News organization still play a role. They can verify a source and eliminate rumor-monger.
  34. 42. Don’t just start ‘tweeting’ … ask what’s effective to engage your community.
  35. 43. There’s a ton of options to choose from!
  36. 44. <ul><li>But if you use Twitter: </li></ul>News and information in 140 characters or less Get tips from your audience about what’s happening outside of the newsroom Know the topics that drive your community; which are constantly changing Have a conversation with your audience Weather-related closings, alerts, updates to papers, etc.
  37. 45. <ul><li>If you use Facebook: </li></ul>Help schools coordinate reunions, Maintain updates Collect past and current student information Talk about special, upcoming events Post photo galleries and sync up to Flickr
  38. 46. Visit site

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