Good Tools for Digital Journalism

WINTER Template GOOD TOOLS 01 Hardware & Software for Social Media

WINTER Template 02 Introduction Jack Lail | Knoxville News Sentinel Erin Cubert | The Tennessean Karen Kraft | The Daily News Journal

03 Tools Jack Lail Knoxville News Sentinel

04 The Link

Would you try to send Web visitors off your site?

Would you send your customers to competitors?

Would you seek out bloggers and alternative voices and link to their sites?

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06 If you did, you would grow traffic on your site.

07 If you did, you would grow traffic on your site. by a lot!

Call it the “Miracle on

34 th Street” effect.

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http://www.publish2.com

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Sharing

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Photo galleries are huge traffic drivers

User submitted photos are huge traffic drivers.

User submitted videos are huge traffic drivers (just ask YouTube).

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15 Cell Journalist, LLC Suite 500 3212 West End Avenue Nashville, TN 37203 P: 615.469.4411

16 David Mastio [email_address] .com (757) 773-1722

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Can you afford free? 18

Google Docs (docs.google.com)

OpenOffice (Microsoft Office for free at openoffice.org)

Picnik (image editing, manipulation)

Maps (Google, Yahoo)

YouTube (video hosting)

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Social News Tools Erin Cubert The Tennessean 20

Are you having trouble reaching your online audience? You might not be reaching them where they’re at. 21

Where are they? - Twitter - Flickr - Aggregators - Facebook and other social sites - YouTube - Google News 22

So, now that you know where they are … 23 These tools will help you maintain your organizations digital identity and brand.

Start sharing content 24 The easiest way to start sharing content, is by contacting other news organizations. Examples: - Baltimore Sun and The Tennessean swapped RSS feeds - Commercial Appeal and The Tennessean joined up and conversed with audience via Twitter - TennesseeGreen.com contacted HuffingtonPost about a breaking TVA story - News Sentinel and Tennessean traded links on a UT salary story

Find the influencers 25 Reporters asked to look at stories and to think where and to whom stories could be pushed to. If it’s a celebrity story, which online community might find the story interesting? If it’s a breaking news story, which news organization should be contacted? If it’s a community story, who in the community might be interested?

The new mantra in the news room is: Push content out to bring the audience back and be a one-stop shop 26

How? There are more tools you can use to get started … 27

Twitter News and information in 140 characters or less - Get tips on breaking news stories in your community - Send out information and links to the community - Know the topics the community is interested in and saying about you. - Have a conversation with your readers - Customer Service 28

Twitter Tools TweetDeck : Your new ‘police scanner’ TwittGroups : The #, or hashtag Strawpoll : Ask questions with polls TwitPic : Send out quick pictures URLZen : TinyURL with analytics Ping.fm : Update all networks at once Twitterholic : Watching your progress 29

Metrics: 2 different audiences 30 Conversational RSS Feed

Scribd 31

Don’t just put up documents and expect people to download them Use a Qualified Publisher account with Scribd Allow online community to see documents, tag documents, archive and link back to the article Host these on your site within articles

Bookmarking and Aggregation 32

Other tools to use include submitting content to Reddit, Newsvine, Del.ic.ious Digg will block you if you have people intentionally submitting content and have people within the newsroom voting the story. They will block the IP address. Mixx.com and Reddit.com are up-and-coming social bookmarking sites

Forums and Blogs 33

Listen to what your audience is saying! Read forum posts and story comments: The community is helping write the story or telling you what they want Read local blogs Start topic-oriented blogs with Wordpress, Blogger or other blogging software

Digital Tools Karen Kraft The Daily News Journal 34

Multimedia = Alternative Visual Tools 35

Multimedia: What’s the big idea? Who can do this? How can I do this? Why should I do this? Aren’t we doing enough? 36

Multimedia 101 37

The Right Tools: Video Cameras

High End

Sony 1080i

Canon XH A1

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Low End

Flip Camera

Point and Shoots

Now that I know my options, how do I decide? 39

High End Vs. Low End

Quality and Quantity

Will make a difference when breaking out the check book!

Importance of Multimedia Project

Just a brief interview or heavy editing

How it’s sound?

To mic it or not to mic it

Always use external mics when possible (lavaliers, recorders)

How much time do you have?

Usually not a lot, post within 2 hours tops (sooner for breaking news)

Best Option- have one of both

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Digital Voice Recorders

High End

Edirol R-09

Korg MR-1

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Low(er) End

Olympus DS-30

Olympus Ws-311M

Video Editing Software: options, options, options 42

Macintosh:

Avid

Avid Media Composer

Final Cut Express

iMovie

Windows:

Sony Vegas

Adobe Premiere Elements

iMovie 43

Additional software…

Video Conversion

Sorenson Squeeze

iSquint*

Handbrake

Audio Editing

Audacity*

Garage Band

iTunes

Pro Tools

Switch

Audio conversion

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Decisions, Decisions

The right tool for the right job

Don’t over think it

Less is sometimes more to readers

Have a back-up

Batteries, cards, tapes OH MY!

Minor training to shoot

Basic training to edit

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Getting it noticed

Attach it to the story

For the love of God, Link it!

Utilize YouTube

(Be aware of copyrights. Read the fine print! )

Promote heavily in print

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How can we make money?

Online Contests (U Pick ‘em)

Baby of the Year*

Christmas Lights, Battle of the Bands

Ruthies

Short videos turned into commercials

Sponsorships

Steady multimedia can lend itself to revenue $$

DNJ’s Athletes of the Week

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45 Contact Us! Jack Lail [email_address] (865) 898-3331 Erin Cubert [email_address] .com (615) 726-8971 Karen Kraft [email_address] .com (615) 566-2022