Having trouble trying to figure out how to get caught up to speed in the digital age? We have compiled some good tools, courtesty of Jack Lail at KnoxNews, Erin Cubert at The Tennessean and Karen
Having trouble trying to figure out how to get caught up to speed in the digital age? We have compiled some good tools, courtesty of Jack Lail at KnoxNews, Erin Cubert at The Tennessean and Karen Kraft at The Daily News Journal.
OpenOffice (Microsoft Office for free at openoffice.org)
Picnik (image editing, manipulation)
Maps (Google, Yahoo)
YouTube (video hosting)
Social News Tools Erin Cubert The Tennessean 20
Are you having trouble reaching your online audience? You might not be reaching them where they’re at. 21
Where are they? - Twitter - Flickr - Aggregators - Facebook and other social sites - YouTube - Google News 22
So, now that you know where they are … 23 These tools will help you maintain your organizations digital identity and brand.
Start sharing content 24 The easiest way to start sharing content, is by contacting other news organizations. Examples: - Baltimore Sun and The Tennessean swapped RSS feeds - Commercial Appeal and The Tennessean joined up and conversed with audience via Twitter - TennesseeGreen.com contacted HuffingtonPost about a breaking TVA story - News Sentinel and Tennessean traded links on a UT salary story
Find the influencers 25 Reporters asked to look at stories and to think where and to whom stories could be pushed to. If it’s a celebrity story, which online community might find the story interesting? If it’s a breaking news story, which news organization should be contacted? If it’s a community story, who in the community might be interested?
The new mantra in the news room is: Push content out to bring the audience back and be a one-stop shop 26
How? There are more tools you can use to get started … 27
Twitter News and information in 140 characters or less - Get tips on breaking news stories in your community - Send out information and links to the community - Know the topics the community is interested in and saying about you. - Have a conversation with your readers - Customer Service 28
Twitter Tools TweetDeck : Your new ‘police scanner’ TwittGroups : The #, or hashtag Strawpoll : Ask questions with polls TwitPic : Send out quick pictures URLZen : TinyURL with analytics Ping.fm : Update all networks at once Twitterholic : Watching your progress 29
Metrics: 2 different audiences 30 Conversational RSS Feed
Don’t just put up documents and expect people to download them Use a Qualified Publisher account with Scribd Allow online community to see documents, tag documents, archive and link back to the article Host these on your site within articles
Other tools to use include submitting content to Reddit, Newsvine, Del.ic.ious Digg will block you if you have people intentionally submitting content and have people within the newsroom voting the story. They will block the IP address. Mixx.com and Reddit.com are up-and-coming social bookmarking sites
Listen to what your audience is saying! Read forum posts and story comments: The community is helping write the story or telling you what they want Read local blogs Start topic-oriented blogs with Wordpress, Blogger or other blogging software
Digital Tools Karen Kraft The Daily News Journal 34