Your SlideShare is downloading. ×
0
Free Trial Nurturing
Free Trial Nurturing
Free Trial Nurturing
Free Trial Nurturing
Free Trial Nurturing
Free Trial Nurturing
Free Trial Nurturing
Free Trial Nurturing
Free Trial Nurturing
Free Trial Nurturing
Free Trial Nurturing
Free Trial Nurturing
Free Trial Nurturing
Free Trial Nurturing
Free Trial Nurturing
Free Trial Nurturing
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Free Trial Nurturing

669

Published on

If you've got a free trial of your product and aren't using email nurturing then you're missing a huge opportunity to convert those users into paid customers. I'll share some of the marketing …

If you've got a free trial of your product and aren't using email nurturing then you're missing a huge opportunity to convert those users into paid customers. I'll share some of the marketing automation tools I've used, the structure of a successful campaign, and how to measure and increase conversion rates and product usage.

Published in: Technology, Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
669
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
10
Comments
0
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Transcript

    • 1. free trial nurturingerincolbert.comlinkedin.com/in/erincolbertfacebook.com/erincolberttwitter.com/erincolbert
    • 2. no fancy wizards... we work at startups!
    • 3. gather data steps to successhow long each step takes documentation needed
    • 4. start with a manual process create email templatesschedule reminders for sales reps
    • 5. send emails from real people
    • 6. follow the trial progression
    • 7. start free trial install tracking code add form tracking integrate with google analytics setting watch lists for prospects
    • 8. ask for feedback
    • 9. measure what you can open rates click-through-rates email replies phone calls
    • 10. automate the process
    • 11. Free Trial Signup Welcome Email variations based on usage { v1 - using A, not added B, C or Dpurchased not purchased v2 - using A, added B or C v3 - using A, added D Day 3 Email v4 - not using A v5 - not using A, but added D purchased not purchased Day 14 Review personalized account review purchased not purchased prompt for purchase or Day 28 Expiration sales assistance purchased not purchased survey & feedback Remove from Flow Day 33 Closed/Lost
    • 12. 21% trial to close rate18% increase in product usage
    • 13. questions?erincolbert.comlinkedin.com/in/erincolbertfacebook.com/erincolberttwitter.com/erincolbert

    ×