Your SlideShare is downloading. ×
0
free trial nurturingerincolbert.comlinkedin.com/in/erincolbertfacebook.com/erincolberttwitter.com/erincolbert
no fancy wizards...  we work at   startups!
gather data    steps to successhow long each step takes documentation needed
start with          a manual            process  create email templatesschedule reminders for sales           reps
send emails from real people
follow the trial progression
start free trial   install tracking code         add form tracking              integrate with google analytics           ...
ask for feedback
measure what you can       open rates   click-through-rates      email replies      phone calls
automate the process
Free Trial Signup  Welcome Email                                    variations based on usage                             ...
21%   trial to close      rate18%   increase in product usage
questions?erincolbert.comlinkedin.com/in/erincolbertfacebook.com/erincolberttwitter.com/erincolbert
Free Trial Nurturing
Free Trial Nurturing
Free Trial Nurturing
Upcoming SlideShare
Loading in...5
×

Free Trial Nurturing

678

Published on

If you've got a free trial of your product and aren't using email nurturing then you're missing a huge opportunity to convert those users into paid customers. I'll share some of the marketing automation tools I've used, the structure of a successful campaign, and how to measure and increase conversion rates and product usage.

Published in: Technology, Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
678
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
10
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Transcript of "Free Trial Nurturing"

    1. 1. free trial nurturingerincolbert.comlinkedin.com/in/erincolbertfacebook.com/erincolberttwitter.com/erincolbert
    2. 2. no fancy wizards... we work at startups!
    3. 3. gather data steps to successhow long each step takes documentation needed
    4. 4. start with a manual process create email templatesschedule reminders for sales reps
    5. 5. send emails from real people
    6. 6. follow the trial progression
    7. 7. start free trial install tracking code add form tracking integrate with google analytics setting watch lists for prospects
    8. 8. ask for feedback
    9. 9. measure what you can open rates click-through-rates email replies phone calls
    10. 10. automate the process
    11. 11. Free Trial Signup Welcome Email variations based on usage { v1 - using A, not added B, C or Dpurchased not purchased v2 - using A, added B or C v3 - using A, added D Day 3 Email v4 - not using A v5 - not using A, but added D purchased not purchased Day 14 Review personalized account review purchased not purchased prompt for purchase or Day 28 Expiration sales assistance purchased not purchased survey & feedback Remove from Flow Day 33 Closed/Lost
    12. 12. 21% trial to close rate18% increase in product usage
    13. 13. questions?erincolbert.comlinkedin.com/in/erincolbertfacebook.com/erincolberttwitter.com/erincolbert
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×