Free Trial Nurturing

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If you've got a free trial of your product and aren't using email nurturing then you're missing a huge opportunity to convert those users into paid customers. I'll share some of the marketing automation tools I've used, the structure of a successful campaign, and how to measure and increase conversion rates and product usage.

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  • Free Trial Nurturing

    1. 1. free trial nurturingerincolbert.comlinkedin.com/in/erincolbertfacebook.com/erincolberttwitter.com/erincolbert
    2. 2. no fancy wizards... we work at startups!
    3. 3. gather data steps to successhow long each step takes documentation needed
    4. 4. start with a manual process create email templatesschedule reminders for sales reps
    5. 5. send emails from real people
    6. 6. follow the trial progression
    7. 7. start free trial install tracking code add form tracking integrate with google analytics setting watch lists for prospects
    8. 8. ask for feedback
    9. 9. measure what you can open rates click-through-rates email replies phone calls
    10. 10. automate the process
    11. 11. Free Trial Signup Welcome Email variations based on usage { v1 - using A, not added B, C or Dpurchased not purchased v2 - using A, added B or C v3 - using A, added D Day 3 Email v4 - not using A v5 - not using A, but added D purchased not purchased Day 14 Review personalized account review purchased not purchased prompt for purchase or Day 28 Expiration sales assistance purchased not purchased survey & feedback Remove from Flow Day 33 Closed/Lost
    12. 12. 21% trial to close rate18% increase in product usage
    13. 13. questions?erincolbert.comlinkedin.com/in/erincolbertfacebook.com/erincolberttwitter.com/erincolbert

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