Twitter Best Practices


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Twitter Best Practices

  1. 1. Twitter Best Practices Erin Blaskie - @ErinBlaskie (Twitter) Hash Tag - #twitterbp
  2. 2. About Twitter Best Practices • Introduce you to Twitter tools, methods, etc. to get the most out of Twitter. • The information shared is not the best practices for the entire planet - it’s about picking and choosing what works best for you. • Although there are tools and methods shared, don’t overwhelm yourself with all of them. Fit it in naturally to what you are doing now.
  3. 3. The Quick Twitter 101 • @NAME - A Twitter user’s handle - how you tag or notify someone that you’ve tweeted them. • DM - direct message - allows you to private message a user. • RT - re-tweet - when someone’s tweet is then sent to another person’s followers. • Hashtag or #topic - a way to categorize a tweet as belonging to a topic, conversation or specific subject. • List - a way to categorize similar Twitter users together. For example, people from Ottawa. • Favorite - star icon - allows you to favorite tweets. • More at
  4. 4. Manage Your Twitter Self! • Organizing yourself on Twitter is important - you don’t want to miss out on an @ reply or stop engaging with people. – – – – Co-Tweet – Variety of mobile apps –
  5. 5. Managing Multiple Identities • Sometimes one Twitter account doesn’t make sense. Here’s when you should switch: – If there is enough targeted Tweets, content, etc. to warrant a second account. – Example:, my video game website and YouTube channel, has its own account. – Anything that you may consider selling later, building a brand around, etc. should also be separate. • Tools like Threadsy, Hootsuite, etc. will allow you to track more than one Twitter account.
  6. 6. What to Tweet? • Be authentic - even if it means deviating from your ‘target market’ or ‘target topic’. • Don’t over think it - the worst possible thing to do is to become strategic about tweeting. • Provide value - give your Twitter followers a reason to follow you and to re-tweet you. • Make it interesting - tweet out relevant blog posts, send a video, post a picture, etc.
  7. 7. Balancing Personal & Business Life • My rule on Twitter is that I don’t have rules for myself. • People like to see two sides to a person - it creates an authentic experience for your followers. • If the account is solely for business / broadcasting / no engagement, make it a separate account and make sure people know.
  8. 8. Sharing Information: Tips & Tools • Use link shorteners to make it easier for people to re- tweet. Ex: • If you’re a blog owner, install Sociable or Share This to make it easier for people to share. • Use to upload and share photos. • When you want someone to see your tweet but you don’t want to @ reply just them, use (at the end) /cc @name.
  9. 9. The Power of the @ • @ People - when tweeting, always look to see if that company, brand or person is on Twitter. • Companies will appreciate you giving them publicity and may publicly (or privately) thank you. • People love to see that someone is appreciating what they’ve done, sharing something they’ve worked on, etc. • Helps to build relationships - even with people that may have seemed unreachable.
  10. 10. Why Bother With Hash Tags? • Use a hash tag wherever you want to categorize information. • - to find hash tags and see trending tags on Twitter. • If you are hosting an event, doing a promotion, etc. you should create a hash tag. • Look to see if events you are attending or organizations you follow have a hash tag setup.
  11. 11. It’s Only a Star, Right? • Favorite tweets that contain positive feedback about you and / or your company. • You can then add a favorite tweets widget to your blog to share the info like a testimonial. • Export the web pages containing just the favorites to a document and then create a PDF of feedback. Send to potential clients.
  12. 12. Auto-DMs & Pre-Programmed Tweets • My biggest pet peeve on Twitter is auto-DMs. This is when people send messages to all new Twitter followers. – Bad because it comes across as spamming. – You’re not personally engaging what is what Twitter is all about. • Pre-programmed Tweets are okay, in my opinion, if used sparingly. – Use them during presentations at events to give people something to re-tweet easily. – Use them if you have a marketing milestone coming up.
  13. 13. Stalk Yourself! • Make sure to regularly watch what people are saying about you and your company on Twitter. • Respond to those twitterers and follow them to build a good relationship. • Use your Twitter tool (Threadsy, Hootsuite, etc.) to create and store saved searches of your company keywords.
  14. 14. Stalk Other People! • How to find Twitterers to follow… – – – – Twitter Lists – Checking for Twitter Icons on People’s Websites – Include Your Twitter Info Wherever You Give Contact Information Regularly
  15. 15. Follow Me, Follow You • Who to follow: – Follow people you find interesting. – Follow companies that you respect, use, etc. as your followers will see that. • To follow everyone or not to follow everyone: – Personal preference… I follow everyone because I use my lists to segregate out those who I talk to regularly. • Unfollow spammers or anyone not providing value.
  16. 16. Connecting Twitter to Other Mediums • Tweetly Updater will send your blog posts to Twitter automatically. • You can setup Facebook and LinkedIn to also receive Tweets. • allows you to send a status update once to every service you might use.
  17. 17. Questions & Connections • Questions? Ask live or e-mail • Follow me on Twitter: • Check out my blog:
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