The Language of LinkedIn


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The Language of LinkedIn presented to the Ottawa Chamber of Commerce. This presentation will help you discover how to get the most out of your LinkedIn account.

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The Language of LinkedIn

  1. 1. The Language of LinkedIn & How to Drive Business Using LinkedIn<br />Erin Blaskie<br /><br />@ErinBlaskie (Twitter)<br /><br />
  2. 2. What You’d Find Out About Me From My LinkedIn Profile<br />I own a company called Business Services, ETC (aka BSETC) which provides outsourcing services to companies around the world.<br />I worked at Willis College, TRM Technologies and Club Assist before becoming an entrepreneur.<br />You could see who makes up my 500+ network.<br />You could join groups that I find relevant and interesting.<br />You could view recommendations from colleagues.<br />
  3. 3. About This Session<br />Introduce you to LinkedIn: what you need to do to setup an effective profile.<br />Introduce you to the regular activities you should be doing in LinkedIn to really strengthen your presence.<br />Introduce you to some of the ways that you can use LinkedIn to grow your business, gain publicity and generate visibility for your company.<br />
  4. 4. Show of Hands - LinkedIn Survey<br />How many of you have used LinkedIn before for business use?<br />How many of you use LinkedIn right now to generate business, leads, joint venture partners or general visibility?<br />What has been the biggest area of resistance for you in adding LinkedIn to your business marketing practices?<br />For those of you using LinkedIn, what do you most often use it for?<br />
  5. 5. The LinkedIn Landscape<br />LinkedIn is growing by a new member approximately every second.<br />Half of the members are in the US, 11 million are in Europe and 3 million are in India.<br />The site uses a “gated access approach” which means you need to know the connection or have their e-mail in order to gain access.<br />
  6. 6. The LinkedIn Landscape<br />Most people are using it to find jobs, people and business opportunities.<br />Employers can list jobs and search for potential candidates.<br />Job seekers can review the profile of hiring managers.<br />Users can post their own photos and view other photos to aid in identification.<br />
  7. 7. LinkedIn’s Primary Features<br />Member Profiles aka Contacts<br />Companies<br />LinkedIn Answers<br />LinkedIn Groups<br />LinkedIn Polls (alpha)<br />Jobs<br />
  8. 8.’s Home Page<br />
  9. 9. Getting Started on LinkedIn<br />Create your free account on LinkedIn<br />Follow prompts to create your professional profile<br />Search for your friends based on your e-mail contact lists<br />LinkedIn will suggest people you might know - feel free to add them<br />Send invitations to your friends and colleagues<br />Go into your profile and fill it out to completion - the percentage complete will help<br />
  10. 10. Important Profile Update<br />Make sure to set your Public Profile URL to make linking to your profile easier.<br />
  11. 11. Other Tips for Your Profile<br />Add the e-mail address you use for your account to your last name. Example: Blaskie (<br />Gather recommendations from family, friends and colleagues.<br />Use lots of great keywords to sell yourself. LinkedIn is an advertisement for YOU so sell it!<br />
  12. 12. Five Things to Do Daily (15 Mins)<br />Check your pending invitations - accept / deny<br />See if any new contacts of yours are on LI<br />Review incoming messages and reply<br />Post one question or answer a question<br />Participate / join in one LI group<br />
  13. 13. Pending Invitations - 2 Mins<br />
  14. 14. Check for New Connections - 5 Mins<br />
  15. 15. Review Incoming Messages - 2-4 Mins<br />
  16. 16. Post or Answer a Question - 5 Mins<br />
  17. 17. Participate In / Join a Group - 4 Mins<br />
  18. 18. Ways to Grow Your Business<br />Use the search function to find business partners or ideal clients<br />
  19. 19. Ways to Grow Your Presence<br />Answer questions in LinkedIn Answers<br />Will expose you and your account to many new users<br />Will allow you to position yourself as an expert<br />Will give you the opportunity to follow-up with the question asker to offer additional support<br />You could answer one question per day or a few questions per week<br />
  20. 20. Building Your Business<br />Ask strategic questions in LinkedIn Answers<br />Do your market research here - ask people their opinions on products, services or your industry<br />Use the questions to expose other things you are doing - example: “I’m working on a Build Your Own Widget workshop and I want to know, what would you like to learn about if you were attending?”<br />
  21. 21. Ways to Grow Your Presence<br />Join relevant groups and participate in them<br />Choose 2-3 groups that are aligned with your company or industry and become active<br />Choose a group that contains people in your target market but don’t hard sell to them<br />Educate gently, provide resources where it feels like it fits and be an expert for the group<br />
  22. 22. Ways to Grow Your Presence<br />Create your own group<br />If you can’t find a relevant group, create one!<br />You’ll gain exposure for the group and for your profile<br />Create lots of value within your group - make people want to join and invite their colleagues<br />Provide LinkedIn only discounts or promotions for your group<br />
  23. 23. Ways to Grow Your Presence <br />LinkedIn Events<br />Whether running virtual or in-person workshops, use LinkedIn’s events to promote your event<br />Create event and update your connections<br />Use the status update section to let people know that you’ve created a LinkedIn event<br />LinkedIn can even help you process registration and payments<br />
  24. 24. Ways to Grow Your Business<br />Introduce your colleagues<br />LinkedIn runs on the principle of making new connections - connect two colleagues you feel may be a good fit<br />Connecting people will keep you top of mind for those individuals when you are looking for a connection of your own<br />
  25. 25. LinkedIn Applications<br />LinkedIn has introduced applications<br />Bring in your blog as an RSS feed<br />Add your Amazon recommended reading list<br />Bring in your Tweets to your status update area<br />Bring in your presentations from<br />Connect your travel with My Travel<br />Connect your files with<br />And more…<br />
  26. 26. Mobile Apps & Integration<br />LinkedIn can connect to Outlook to auto-find LinkedIn connections<br />LinkedIn has an iPhone, a Blackberry and a Palm application<br />LinkedIn also has a browser toolbar that you can install to any browser<br />Connects to Lotus Notes as well<br />
  27. 27. Engage With Me So That I May Engage With You<br />@ErinBlaskie on Twitter<br /> and<br /><br />