The 5 Mistakes Most New VAs Make

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Learn about the 5 Mistakes Most New VAs Make when setting up their business.

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The 5 Mistakes Most New VAs Make

  1. 1. The 5 Mistakes Most New VAs Make...<br />September 16, 2009Erin Blaskie, www.theVAcoach.com<br />
  2. 2. About Your Presenter<br />Launched virtual assistance firm, BSETC (www.bsetc.ca) in 2004.<br />Launched a coaching practice for virtual assistants (www.thevacoach.com) in 2006.<br />Currently have a team of fifteen virtual assistants that has serviced over 300 entrepreneurs around the globe.<br />
  3. 3. About This TEleseminar<br />Approximately 1 hour in length.<br />Ask questions via Twitter using hashtag #vacoach.<br />Send questions via email (to be answered after the call) to erin@thevacoach.com.<br />Recording will be sent out to all of those who registered.<br />
  4. 4. Why The 5 Mistakes idea?<br />Many new virtual assistants aren’t sure where or how to start.<br />There is so much information out there, it’s hard to know what’s accurate and what isn’t.<br />I’ve built my business with little overhead and stayed in the black every year I’ve been in business.<br />With people out there that have been doing this for as long as they have, there is no need for others to struggle.<br />
  5. 5. On Being a Virtual Assistant<br />The Dream: Freedom, flexibility, no boss looking over your shoulder, pick and choose your own work, etc...<br />The Reality: Frustration, having to find clients, spending too much money, not sure where to focus, feeling isolated, etc...<br />You need an easy-to-follow roadmap and you need to know the five mistakes most people make to avoid doing them yourself.<br />
  6. 6. Mistake #1: Poor Planning<br />Speed of Implementation<br />Get your business out there<br />Perfectionism = Stalling<br />Perfectionism will kill your progress and your business<br />You can always get something solid up now and edit it later where you feel it necessary<br />Focusing on the Wrong Things<br />Certification over skill building<br />Social media over a web presence (website)<br />
  7. 7. Mistake #1: Poor Planning<br />Building an Offline Business for the Online World<br />Going to the business centers are good but keep in mind that the online world is very different<br />A lot of the local business centers may have outdated information<br />Look for mentors that are savvy, experienced and into the latest trends<br />Setting Up a Perfect Office<br />It’s great to have a beautiful space but keep in mind, only you see it – focus on the online space<br />
  8. 8. Mistake #1: Poor Planning<br />Forgetting That You Have to Market<br />The “if you build it, they will come” idea does not work in an online business.<br />You must plan out a marketing strategy whether you like to market or not.<br />Using an easy, simple to follow plan is the best strategy.<br />Follow someone who has been there, done that.<br />
  9. 9. Mistake #2: Skill Building<br />Focusing on Skills that are Outdated<br />People hiring virtual assistants right now are looking for:<br />Blogging / website experience<br />Social media / networking experience<br />Info-product creation or management<br />E-Commerce experience (1ShoppingCart)<br />Sales page / opt-in page / thank you page creation<br />List building (Aweber, Constant Contact)<br />Membership Sites<br />
  10. 10. Mistake #2: Skill Building<br />Thinking the Offline World Skills Will Be the Same as Online<br />Most entrepreneurs are not hiring solely administrative staff<br />A lot of the work you did in the corporate or “real” world does not apply online<br />You can build a good business with less expensive rates doing only admin but the real money and clients are in the online business world<br />
  11. 11. Mistake #2: Skill Building<br />Buying Expensive Training or ALL Training On the Planet and Doing Zero Implementation<br />My rule: learn something, master it, implement it in my business. Learn something, master it, implement it in my business.<br />Just because you take a hundred courses doesn’t mean you know how to use it. Study and perfect and offer it as a service to hone your skills.<br />
  12. 12. Mistake #3: Target Markets<br />A Lot of New VAs are Told They MUST Have a Target Market<br />It’s not necessary.<br />Stay focused on the big picture until you gain experience working with different types of entrepreneurs.<br />See where your passions lie when you get that experience and hone in on what you are good at over time.<br />Don’t stress about a target market, niching or choosing something NOW.<br />
  13. 13. Mistake #3: Target Markets<br />Are You Actually Playing Where Your Market Hangs Out?<br />Make sure your sandbox is the same as the person that you want to meet.<br />Find out where your ideal client spends their time, where they chat and get involved in those places.<br />
  14. 14. Mistake #4: Certification<br />You Don’t Need to Be Certified<br />0 of the 300 entrepreneurs we have worked with over the last five years have asked about it.<br />Most certifications that are out there are expensive, unnecessary and focus on the wrong things.<br />Everything I have learned has been through mentors or by using a hands-on approach.<br />Initials after your name may look interesting but will cost you a lot and are often not looked at.<br />
  15. 15. Mistake #4: Certification<br />Many VAs Take Certifications to Meet New VAs – Then, Spend More Time Socializing Than Building a Business<br />Remember, it’s great to have VA friends and partners and people to rely on but they are NOT your future clients (necessarily).<br />Focus on building relationships with your target market instead of spending more time socializing.<br />Choose where to focus your time and energy and it will pay off.<br />
  16. 16. Mistake #5: Spending $$<br />Keep Overhead Low and You’ll Have a Successful Business<br />Just because a software or tool exists, doesn’t mean you need it.<br />Use the essentials and add on as your business grows.<br />Buying into everything simply causes spending chaos and you’ll find yourself overwhelmed and with no clients.<br />
  17. 17. Mistake #5: Spending $$<br />Thinking You Have to Attend the Big Ticket Events<br />I’ve never attended a large conference that I paid for myself. I rarely attend expensive networking events. I go to events if I am speaking at them.<br />You can build a strong business by building a solid online presence which will cost you less and keep you home with your family.<br />There are low-cost (or zero cost) local events that you can attend as well.<br />
  18. 18. Steps to Build Your Business<br />Build a Web Presence<br />Build Out Presences on Social Media<br />Learn the Skills That Are Most Relevant<br />Determine the Most Attractive Ways to Set Up Your Business for Your Clients<br />Learn How to Market Effectively<br />Network With the Right People<br />Add Value, Be Current, Be Relevant<br />Build a Name for Yourself<br />
  19. 19. How to do this?<br />Research<br />Find a Mentor<br />Ask Other VAs<br />Attend a Training Program<br />Starting next Monday, we are doing our popular “Build Your VA Business” program where we take you through everything you need to know. www.thevacoach.com<br />For participants of this teleseminar, you can save 50% off the cost of the training until Friday. Just use LETSGO at checkout!<br />
  20. 20. Questions?<br />*7 to unmute your telephone to come live to the call.<br />*6 to mute your line after questions.<br />Use hashtag #vacoach if you are on Twitter.<br />Email questions to erin@thevacoach.com.<br />

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