Social Media Isn’t Just MySpace for Tweens:How Real Business is Being Done OnlinePresented for the Eastern Ontario Women i...
5 Things I Know About Being Dyslexic<br />That my math teacher wasn’t kidding when she said, “This 50% grade is a gift Eri...
What We’re Going to Cover<br />Three Myths About Social Media<br />How You, as a Financial Services Professional, Can Dire...
Myths About Social Media: The MySpace Phenomenon<br />
Myths About Social Media<br />Myth #1: Social Media is Tweens Chatting with Friends on MySpace<br />Myth #2: Social Media ...
Myths About Social Media<br />Myth #1: Social Media is Tweens Chatting with Friends on MySpace<br />Yes, MySpace is popula...
Myths About Social Media<br />Myth #2: Social Media is Time Consuming<br />You get back whatever you put into it<br />Can ...
Myths About Social Media<br />Myth #3: Social Media is a Waste of Time – People Want to Be Sold To!<br />People want to bu...
Benefits to the FinancialServices Professional<br />
Benefits to the Financial Services Professional<br />Reach a highly targeted audience<br />Search tools allow you to find ...
Benefits to the Financial Services Professional<br />Financial services relies heavily on building relationships<br />Soci...
Four Must-Use Social Media Sites<br />
Four Must-Use Social Media Sites<br />Twitter<br />http://www.twitter.com<br />LinkedIn<br />http://www.linkedin.com<br />...
Three Ways to Enhance YourExperience on Each Site<br />
Three Ways to Enhance Your Experience on Each Site<br />Twitter<br />Setup your account making sure to make use of the pro...
Twitter Tools<br />Tweetdeck<br />Allows you to track your Twitter accounts using a downloadable, desktop application<br /...
Three Ways to Enhance Your Experience on Each Site<br />LinkedIn<br />Setup your account and ensure the entire profile is ...
LinkedIn Tools<br />Ping.fm<br />Allows you to update LinkedIn and many other social media sites all at once<br />Outlook ...
Three Ways to Enhance Your Experience on Each Site<br />Facebook<br />Setup your account, fill out your profile in full de...
Facebook Tools<br />Ping.fm<br />Allows you to update LinkedIn and many other social media sites all at once<br />Facebook...
Three Ways to Enhance Your Experience on Each Site<br />ActiveRain<br />Setup your profile in its entirety – the ActiveRai...
ActiveRain Tools<br />Advertising on ActiveRain<br />Opportunities for paid advertising exist on the site<br />ActiveRain ...
Where to Find Your “Tribe”<br />
Ways to Find Your “Tribe”<br />Twitter <br />http://search.twitter.com/advanced<br />http://www.wefollow.com<br />http://w...
Ways to Find Your “Tribe”<br />LinkedIn<br />http://www.linkedin.com/groupsDirectory<br />http://www.linkedin.com/companie...
Ways to Find Your “Tribe”<br />Facebook<br />http://www.facebook.com/find-friends/?ref=pf<br />http://www.facebook.com/hom...
If you are not moving closer to what you want in sales (or in life), you probably aren&apos;t doing enough asking.<br />--...
Engage With Me So That I May Engage With You<br />@ErinBlaskie on Twitter<br />www.erinblaskie.com and www.bsetc.com<br />...
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Social Media Isnt My Space For Tweens

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Exploring how social media can directly benefit financial service professionals and breaking down the myths around social media.

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Social Media Isnt My Space For Tweens

  1. 1. Social Media Isn’t Just MySpace for Tweens:How Real Business is Being Done OnlinePresented for the Eastern Ontario Women in Finance Charity Conference<br />Erin Blaskie - www.erinblaskie.com<br />@ErinBlaskie (Twitter)<br />
  2. 2. 5 Things I Know About Being Dyslexic<br />That my math teacher wasn’t kidding when she said, “This 50% grade is a gift Erin... A gift.”<br />Phone numbers dialed by me often reach the incorrect person.<br />That the company who hired me as an accounting clerk should have made me do a numbers test first.<br />That my bills will always be under paid or overpaid by an eerily similar amount each month.<br />No matter how slow you read out a credit card number to me... You’ll have to read it even slower.<br />
  3. 3. What We’re Going to Cover<br />Three Myths About Social Media<br />How You, as a Financial Services Professional, Can Directly Benefit From Social Media<br />Four Must-Use Services<br />Five Ways to Find Your “Tribe”<br />Three Ways to Enhance Your Experience on Each Site<br />
  4. 4. Myths About Social Media: The MySpace Phenomenon<br />
  5. 5. Myths About Social Media<br />Myth #1: Social Media is Tweens Chatting with Friends on MySpace<br />Myth #2: Social Media is Time Consuming<br />Myth #3: Social Media is a Waste of Time – People Want to Be Sold To!<br />
  6. 6. Myths About Social Media<br />Myth #1: Social Media is Tweens Chatting with Friends on MySpace<br />Yes, MySpace is popular for that target market but there are professional social media sites<br />Twitter, Facebook and LinkedIn are just three of the sites that target professionals<br />Real networking and business development opportunities exist on the sites targeted to your industry / target market<br />
  7. 7. Myths About Social Media<br />Myth #2: Social Media is Time Consuming<br />You get back whatever you put into it<br />Can be controlled in your time management plan<br />You can outsource some of the activities associated with social media (not the engagement and relationship building however)<br />You can choose which sites get your attention – fewer sites, more engagement equals success<br />
  8. 8. Myths About Social Media<br />Myth #3: Social Media is a Waste of Time – People Want to Be Sold To!<br />People want to buy from people and social media shortens the know, like and trust timeline<br />You don’t want to waste your efforts on consistently expanding into new markets – focus on a targeted group<br />Social media is less about selling and more about relationship building and engagement<br />
  9. 9.
  10. 10. Benefits to the FinancialServices Professional<br />
  11. 11. Benefits to the Financial Services Professional<br />Reach a highly targeted audience<br />Search tools allow you to find the people on social media you need to connect with<br />Consistently update your target market<br />You can broadcast out tips, advice, statistics, opportunities and whatever else is going to make them look at you as the expert<br />Example: Mortgage rates just dropped by ½ a percent! If you’re looking to buy or invest in real estate, now’s the time!<br />
  12. 12. Benefits to the Financial Services Professional<br />Financial services relies heavily on building relationships<br />Social media allows you to connect and communicate with your target market without jumping to the sale<br />Find partners to collaborate with<br />Diversify your portfolio / offerings<br />
  13. 13. Four Must-Use Social Media Sites<br />
  14. 14. Four Must-Use Social Media Sites<br />Twitter<br />http://www.twitter.com<br />LinkedIn<br />http://www.linkedin.com<br />Facebook<br />http://www.facebook.com<br />ActiveRain<br />http://www.activerain.com<br />
  15. 15. Three Ways to Enhance YourExperience on Each Site<br />
  16. 16. Three Ways to Enhance Your Experience on Each Site<br />Twitter<br />Setup your account making sure to make use of the profile area, website address area and photo<br />Begin / continue following people in your industry, people using keywords of your industry and people you’d just like to know<br />Be sure to follow people back, engage with them through @ replies and direct messages and start conversations<br />
  17. 17. Twitter Tools<br />Tweetdeck<br />Allows you to track your Twitter accounts using a downloadable, desktop application<br />Hootsuite<br />Allows you to setup pre-programmed Tweets<br />Bit.ly<br />Shortens long URLs / web links for use on Twitter<br />Twitter Lingo Explained Blog Post (Free)<br />http://www.erinblaskie.com<br />
  18. 18. Three Ways to Enhance Your Experience on Each Site<br />LinkedIn<br />Setup your account and ensure the entire profile is filled out, invite your friends and hook up with people you know through the friend finder<br />Participate actively in the LinkedIn Answers area – post questions for your target market and answer questions for free to gain visibility<br />Join Groups on LinkedIn that might contain fellow industry professionals or possible clients<br />
  19. 19. LinkedIn Tools<br />Ping.fm<br />Allows you to update LinkedIn and many other social media sites all at once<br />Outlook Toolbar / Browser Toolbar<br />Download the toolbar to make the most out of LinkedIn while inside of other programs<br />
  20. 20. Three Ways to Enhance Your Experience on Each Site<br />Facebook<br />Setup your account, fill out your profile in full detail and setup a Fan Page for your business<br />Find Groups on Facebook that contain relevant individuals or potential clients using your keywords to search them out<br />Utilize the tools that are available including: events, photos, blog feed import, etc. to really enhance your profile’s automation<br />
  21. 21. Facebook Tools<br />Ping.fm<br />Allows you to update LinkedIn and many other social media sites all at once<br />Facebook Notes<br />Bring in your blog’s RSS feed via the Facebook notes to keep people up-to-date<br />HTML Box<br />Add the HTML application box to your profile to collect names/e-mail addresses on your profile<br />
  22. 22. Three Ways to Enhance Your Experience on Each Site<br />ActiveRain<br />Setup your profile in its entirety – the ActiveRain profile process is extensive on purpose<br />Post new content to ActiveRain often – this is how the majority of connections are made<br />Check out the event listings from other members for networking opportunities<br />
  23. 23. ActiveRain Tools<br />Advertising on ActiveRain<br />Opportunities for paid advertising exist on the site<br />ActiveRain Referral Exchange<br />Setup alerts once you are on the site<br />
  24. 24. Where to Find Your “Tribe”<br />
  25. 25. Ways to Find Your “Tribe”<br />Twitter <br />http://search.twitter.com/advanced<br />http://www.wefollow.com<br />http://www.twitterel.com/http://nearbytweets.com/<br />Twitter Lists<br />Checking for Twitter Icons on People’s Websites<br />Include Your Twitter Info Wherever You Give Contact Information Regularly<br />
  26. 26. Ways to Find Your “Tribe”<br />LinkedIn<br />http://www.linkedin.com/groupsDirectory<br />http://www.linkedin.com/companies<br />http://events.linkedin.com/user/hub<br />Pull in Your Contacts Regularly Through Connection with Your Address Book<br />
  27. 27. Ways to Find Your “Tribe”<br />Facebook<br />http://www.facebook.com/find-friends/?ref=pf<br />http://www.facebook.com/home.php#/groups.php?ref=sb<br />http://www.facebook.com/events.php?ref=sb<br />http://www.facebook.com/advertising/<br />
  28. 28. If you are not moving closer to what you want in sales (or in life), you probably aren&apos;t doing enough asking.<br />-- Jack Canfield<br />
  29. 29. Engage With Me So That I May Engage With You<br />@ErinBlaskie on Twitter<br />www.erinblaskie.com and www.bsetc.com<br />erin@erinblaskie.com<br />Please e-mail me if you’d like (free):<br />5 Ways to Get More Love for Your Blog Posts<br />Social Media Automation Webinar Recordings<br />

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