Social Media: I'm On It, Now What?


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Once you're on social media, you might be wondering what to do next... This slide deck will give you a few ideas. Presented for the Entrepreneurial Moms group in Ottawa, Ontario, Canada.

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Social Media: I'm On It, Now What?

  1. 1. Social MediaI’m On It… Now What?<br />Erin Blaskie -<br />@ErinBlaskie (Twitter)<br />
  2. 2. What We Covered the Last Time<br />The know, like and trust factor<br />Blogging - showcase your expertise, sharing content to Twitter & Facebook automatically<br />Why social media keeps you real - transparency and authenticity<br />Social media tools - TweetDeck, Tweetie, Twitter lists, Network Hippo, Facebook fan pages, LinkedIn profiles, etc.<br />
  3. 3. In Case You Missed It…<br />Slide deck is at<br />Twitter Lingo post is at<br />Twitter for Business free video series at<br />Adding Revenue to Your Twitter Stream post:<br />
  4. 4. What We’re Going to Cover<br />Social Media: I Get It, I’m On It… but Now What?<br />Thinking Like a Marketer: How to Utilize Social Media to Sell Without Selling<br />Daily Social Media Action Plan: How to Incorporate SM Daily Without Overwhelm<br />Measuring the Success: How to Gauge the Effectiveness of Your SM Efforts<br />
  5. 5. Social Media: I’m On It… Now What?<br />Go where your target market / ideal client is<br />If you spend your time cultivating Facebook but the party is on Twitter, it’s a waste of time<br />Choose the sites that support YOUR business<br />Have a purpose to your social media efforts<br />Are you on social media to increase business? Are you on social media for fun?<br />Will partaking in social media help you achieve your professional and personal goals?<br />
  6. 6. Social Media: I’m On It… Now What?<br />Create a plan without getting bogged down with every possible / new tactic<br />Understand your purpose<br />Use social media to support your day-to-day activities<br />Automate parts of it so that you can avoid spending all of your time on one thing<br />Show up every day to the places where your ideal target market is<br />
  7. 7. Social Media: I’m On It… Now What?<br />When in doubt, ditch the tactics and just have meaningful conversations<br />Engaging with others lets you do what you’d do in person too - build relationships and see if there is synergy<br />Naturally, the part about what you do and how you can help people will come out resulting in softer sales<br />
  8. 8. Thinking Like a Marketer: Sell w/o Selling<br />Twitter<br />Implement passive revenue by way of recommended Tweets with affiliate links<br />Pre-schedule Tweets for your events, promotions, etc. so you control the noise<br />Provide something of value which upsells to what you are selling (ie: blog post which talks about your upcoming teleseminar as well)<br />
  9. 9. Thinking Like a Marketer: Sell w/o Selling<br />Facebook<br />Post your recommended Tweets as Facebook status updates as well - tag individuals<br />Upload portfolio items with URLs in the caption area to Facebook photo albums<br />When attending events, take photos and tag people - it will increase your visibility and will make you more memorable / recognizable<br />
  10. 10. Thinking Like a Marketer: Sell w/o Selling<br />LinkedIn<br />Utilize the events area for all of your live and virtual events - send out announcements<br />Ask questions via LinkedIn Answers that lead back to something you are doing (eg: I am doing research for my upcoming social media teleseminar and want to know…)<br />Use the status update area to highlight what you are doing as well as promotions you have going on<br />
  11. 11. Thinking Like a Marketer: Sell w/o Selling<br />YouTube / Ustream<br />Create videos that allow you to connect with your target market to teach, inspire and soft promote something you are doing<br />Create a live, interactive show that does the same thing<br />Video breaks down the know, like and trust timeline immensely so use it where you can<br />
  12. 12. Daily Social Media Action Plan<br />Twitter<br />Reply to all @ replies that you receive<br />Reply to your direct messages<br />Utilize a tool like Threadsy to help you organize your incoming Tweets<br />If you’ve built a list of people you like to follow, spend 10-15 minutes engaging and interacting with them to further build the relationship<br />
  13. 13. Daily Social Media Action Plan<br />Facebook<br />Reply to messages<br />Accept friend requests<br />Clear out page / group / event requests<br />Tag any previously imported blog posts with the people you’ve mentioned to increase your visibility<br />Post a status update<br />
  14. 14. Daily Social Media Action Plan<br />LinkedIn<br />Accept any new connections<br />Reply to messages<br />Clear out event invitations<br />Check progress on any questions you’ve posted via LinkedIn Answers<br />Post a status update (unless you have automatic posts coming in from Twitter or another source)<br />
  15. 15. Daily Social Media Action Plan<br />Engaging & Sharing Content<br />Setup as much as you can to automatically post to the various sites<br />Anything that pops up during the day, share via Twitter (Twitter can feed LinkedIn) and use to feed Facebook and the other sites you are a part of<br />Engage, converse and interact<br />
  16. 16. Measuring Your Success on SM<br />First, determine what “success” is<br />Is it more leads?<br />Is it more sales?<br />Is it the number of followers / friends you have?<br />Is it the amount of times your content is re-tweeted, shared or liked?<br />
  17. 17. Measuring Your Success on SM<br />Utilize a few simple tools to measure surface success<br />Use to track the success of links you share via social media<br />Check your re-tweet stats in Twitter to see how much content people are finding relevant<br />Check your stats on your Facebook fan page to see how much engagement you are getting<br />
  18. 18. Measuring Your Success on SM<br />Implement more advanced features for your e-commerce / promotional items<br />Institute coupon codes or separate products for various sites to track where they are coming from<br />Utilize Google Analytics for each of your sites to see where your traffic is coming from<br />Create landing pages for promotions that are specific to Twitter, Facebook, etc.<br />
  19. 19. Measuring Your Success on SM<br />Utilize social media tracking tools<br />Swix is an Ottawa-based company that helps with compiling and looking at data from SM<br />Scout Labs also measures success of social media campaigns and is used by large companies and brands<br />Radian 6 also offers the same type of social media measurement<br />
  20. 20. Engage With Me So That I May Engage With You<br />@ErinBlaskie on Twitter<br /> and<br /><br />Please e-mail me if you’d like (free):<br />5 Ways to Get More Love for Your Blog Posts<br />Social Media Automation Webinar Recordings<br />