Social Media: I'm On It, Now What?

Social MediaI’m On It… Now What?
Erin Blaskie - www.erinblaskie.com
@ErinBlaskie (Twitter)

What We Covered the Last Time
The know, like and trust factor
Blogging - showcase your expertise, sharing content to Twitter & Facebook automatically
Why social media keeps you real - transparency and authenticity
Social media tools - TweetDeck, Tweetie, Twitter lists, Network Hippo, Facebook fan pages, LinkedIn profiles, etc.

In Case You Missed It…
Slide deck is at http://www.Slideshare.net/ErinBlaskie
Twitter Lingo post is at http://www.erinblaskie.com/twitter-lingo-explained/
Twitter for Business free video series at http://www.erinblaskie.com
Adding Revenue to Your Twitter Stream post: http://www.erinblaskie.com/incorporating-revenue-into-your-twitter-stream/

What We’re Going to Cover
Social Media: I Get It, I’m On It… but Now What?
Thinking Like a Marketer: How to Utilize Social Media to Sell Without Selling
Daily Social Media Action Plan: How to Incorporate SM Daily Without Overwhelm
Measuring the Success: How to Gauge the Effectiveness of Your SM Efforts

Social Media: I’m On It… Now What?
Go where your target market / ideal client is
If you spend your time cultivating Facebook but the party is on Twitter, it’s a waste of time
Choose the sites that support YOUR business
Have a purpose to your social media efforts
Are you on social media to increase business? Are you on social media for fun?
Will partaking in social media help you achieve your professional and personal goals?

Create a plan without getting bogged down with every possible / new tactic
Understand your purpose
Use social media to support your day-to-day activities
Automate parts of it so that you can avoid spending all of your time on one thing
Show up every day to the places where your ideal target market is

When in doubt, ditch the tactics and just have meaningful conversations
Engaging with others lets you do what you’d do in person too - build relationships and see if there is synergy
Naturally, the part about what you do and how you can help people will come out resulting in softer sales

Thinking Like a Marketer: Sell w/o Selling
Twitter
Implement passive revenue by way of recommended Tweets with affiliate links
Pre-schedule Tweets for your events, promotions, etc. so you control the noise
Provide something of value which upsells to what you are selling (ie: blog post which talks about your upcoming teleseminar as well)

Facebook
Post your recommended Tweets as Facebook status updates as well - tag individuals
Upload portfolio items with URLs in the caption area to Facebook photo albums
When attending events, take photos and tag people - it will increase your visibility and will make you more memorable / recognizable

LinkedIn
Utilize the events area for all of your live and virtual events - send out announcements
Ask questions via LinkedIn Answers that lead back to something you are doing (eg: I am doing research for my upcoming social media teleseminar and want to know…)
Use the status update area to highlight what you are doing as well as promotions you have going on

YouTube / Ustream
Create videos that allow you to connect with your target market to teach, inspire and soft promote something you are doing
Create a live, interactive show that does the same thing
Video breaks down the know, like and trust timeline immensely so use it where you can

Daily Social Media Action Plan
Twitter
Reply to all @ replies that you receive
Reply to your direct messages
Utilize a tool like Threadsy to help you organize your incoming Tweets
If you’ve built a list of people you like to follow, spend 10-15 minutes engaging and interacting with them to further build the relationship

Facebook
Reply to messages
Accept friend requests
Clear out page / group / event requests
Tag any previously imported blog posts with the people you’ve mentioned to increase your visibility
Post a status update

LinkedIn
Accept any new connections
Reply to messages
Clear out event invitations
Check progress on any questions you’ve posted via LinkedIn Answers
Post a status update (unless you have automatic posts coming in from Twitter or another source)

Engaging & Sharing Content
Setup as much as you can to automatically post to the various sites
Anything that pops up during the day, share via Twitter (Twitter can feed LinkedIn) and use Ping.fm to feed Facebook and the other sites you are a part of
Engage, converse and interact

Measuring Your Success on SM
First, determine what “success” is
Is it more leads?
Is it more sales?
Is it the number of followers / friends you have?
Is it the amount of times your content is re-tweeted, shared or liked?

Utilize a few simple tools to measure surface success
Use bit.ly to track the success of links you share via social media
Check your re-tweet stats in Twitter to see how much content people are finding relevant
Check your stats on your Facebook fan page to see how much engagement you are getting

Implement more advanced features for your e-commerce / promotional items
Institute coupon codes or separate products for various sites to track where they are coming from
Utilize Google Analytics for each of your sites to see where your traffic is coming from
Create landing pages for promotions that are specific to Twitter, Facebook, etc.

Utilize social media tracking tools
Swix is an Ottawa-based company that helps with compiling and looking at data from SM
Scout Labs also measures success of social media campaigns and is used by large companies and brands
Radian 6 also offers the same type of social media measurement

Engage With Me So That I May Engage With You
@ErinBlaskie on Twitter
www.erinblaskie.com and www.bsetc.com
erin@erinblaskie.com
Please e-mail me if you’d like (free):
5 Ways to Get More Love for Your Blog Posts
Social Media Automation Webinar Recordings

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Social Media: I'm On It, Now What?

by Erin Blaskie on Oct 20, 2010

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Social Media: I’m On It, Now What? — Presentation Transcript